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BizReport | Social Marketing October 10, 2013

Teenagers' social media preference switches from Facebook to Twitter

U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>

BizReport | Advertising October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

BizReport | Advertising September 27, 2013

Kantar Media releases 2012 B2B ad spend data

B2B ad spending data released by Kantar Media shows a rise in spend, with television leading the charge. However, spending on Internet display ads was down.... >>

BizReport | Research September 26, 2013

Top 3 tips for engaging more Millennials

Millennials don't consider online advertising to be credible because they don't have to rely on it. With the expansion of social relationships, millennials have a huge network of people at their disposal. Some are truly trusted friends and family, and... >>

BizReport | Advertising September 25, 2013

Study finds marketing pros distressed over their efforts

Advertisers may not be as confident as they would like their competitors to think. That according to the new Digital Distress: What Keeps Marketers Up At Night report which finds less than 10% of respondents 'know their digital marketing is... >>

BizReport | Mobile Marketing September 25, 2013

1 in 5 marketers will increase mobile budgets by 50% or more in next 2 years

The number of marketers with mobile budgets exceeding $300,000 has more than quadrupled since 2011, according to new figures released by the Interactive Advertising Bureau.... >>

BizReport | Advertising September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Advertising September 13, 2013

Bots costing advertisers $9.5 billion

New data released by Solve Media reveals the bot problem is worsening with a whopping 46% of web advertising exhibiting suspicious activity during the second quarter of this year, up from 43% in the first quarter.... >>

BizReport | Advertising September 12, 2013

Which ad formats are putting off your website visitors?

Are the types of ad formats on your website driving consumers away? According to new research from content-style ad network Adblade, where online ads appear on a page can seriously damage their enjoyment of a website, or turn them away.... >>

BizReport | Advertising September 10, 2013

Study: Television still driving store traffic

Online video may be garnering more buzz than traditional television, but new data out from Placed finds traditional television still has a place for many retailers. According to the Ratings to Retail - Fall TV 2013 report, television continues to... >>

BizReport | Advertising September 05, 2013

Marketo, Demandbase announce integration

A new integration in the online space will offer businesses a better way to personalize online experiences. Demandbase will integrate their targeting and personalization offerings within the Marketo system, giving Marketo clients additional advertising options.... >>

BizReport | Advertising September 05, 2013

Research reveals consumer attitudes toward Smart TV advertising

Smart TV is making headway, with both consumers and advertisers. New research reveals the power of interactive ads on Smart TV and the positive attitude users have towards ads on their device. ... >>

BizReport | Advertising August 26, 2013

Facebook advertisers given access to free, high-quality, commercial images

Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free. ... >>

BizReport | Advertising August 23, 2013

The number of Internet users blocking ads is rising

Facebook ads in news feeds and in the social network's mobile app don't sit well with British users, research from Adblock Plus has discovered, while adblocking detection firm PageFair reveals that adblocking rates are rising. ... >>

BizReport | Advertising August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013.... >>

BizReport | Research August 14, 2013

Empathica: Some QSRs may be targeting wrong demographics

When it comes to quick-serve restaurants, demographic may be the best way to target new - and returning - customers. That according to new data out from the Empathica Quick Serve Restaurant (QSR) Benchmark Study. Researchers found men are most... >>

BizReport | Mobile Marketing August 13, 2013

How click-to-call is pushing brand messages in mobile

As brands become more at ease with online ad options, some traditionally offline engagements are making it online - including the resurgence of click to call advertising. Many still see the phone as a very high-value channel for engaging customers,... >>

BizReport | Advertising August 02, 2013

Nielsen's Facebook-commissioned report adds fuel to television-style ad fire

Media reports claim social network behemoth Facebook plans to begin selling television-style ads. Meanwhile, a brand new report released by Nielsen, and commissioned by Facebook, reveals the incremental reach Facebook can add to television networks.... >>

BizReport | Advertising July 30, 2013

Corporate Visions: Price putting the pressure on sales

According to new data just out from Corporate Visions, most salespeople (81%) say CRM systems aren't helping them close the deal. Why? Because of price points.... >>

BizReport | Advertising July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. ... >>

BizReport | Social Marketing July 18, 2013

62% predict rise in Facebook marketing efforts

A survey of U.S. advertising and marketing executives reveals almost two-thirds predict an increase in their Facebook marketing efforts in the next 12 months. ... >>

BizReport | Search Marketing July 17, 2013

Ad clicks in mobile search incremental to organic

Should businesses that rank highly in mobile search results bother running ads in AdWords? Absolutely, says Google, following the release of findings from a recent incremental ad click report. ... >>

BizReport | Advertising July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from SeniorMarketing.com.... >>

BizReport | Advertising July 11, 2013

Twitter kicks off FIFA 2014 ad package auctions

The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major... >>

BizReport | Law & Regulation July 09, 2013

Advertisers warned about delivery of Royal birth advertising

Thinking of cashing in on the imminent birth of a new member of the British Royal family? You'd better brush up on your Advertising Standards Authority rules and regulations first.... >>

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