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BizReport | Advertising January 22, 2016

Reports: Brands banking on programmatic, personalization

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year. ... >>

BizReport | Advertising January 21, 2016

What to expect from SuperBowl ads

In just a few weeks most US televisions and streaming devices will be tuned to the SuperBowl, and as with every year, the viewers will be tuning in to the commercials as much as the game. What we'll see will... >>

BizReport | Trends & Ideas January 21, 2016

Is 'digital detox' the fad for 2016?

While online advertisers and marketers are keen to get their messages in front of as many people as possible, if the fad of 'digital detox' takes off their reach could be stunted. ... >>

BizReport | Advertising January 20, 2016

Ad Roundup: Releases to improve data

Data is expected to play a bigger part in marketers' success than every this year. Two new tools in the online space may help those marketers better understand their customers. ... >>

BizReport | Advertising January 20, 2016

4 in 10 publishers believe up to 30% of visitors block ads

Content compensation platform Sourcepoint has published data that graphically illustrates the problems facing publishers as the ad blocking threat increases. ... >>

BizReport | Advertising January 20, 2016

Bot fraud will eat up $7.2 billion of advertising dollars in 2016

The Association of National Advertisers (ANA) has released a study revealing the extent to which advertisers will lose out to fraudulent ads in 2016, and the picture is not good. ... >>

BizReport | Advertising January 19, 2016

How to avoid these top 3 marketing mistakes

According to one expert there are three key mistakes marketers are continuing to make in the online space. Here's how to avoid them. ... >>

BizReport | Advertising January 19, 2016

Google disallows body type targeting in Gmail ads

Google is feeling the heat after referring to body type attributes used in a Gmail advertisement as 'negative'. ... >>

BizReport | Advertising January 15, 2016

Borrell: Local advertising growth in double digits in 2016

Local advertising in the U.S. will exceed usual single-digit growth this year, according to new data from Borrell Associates, thanks to state and local election advertising. ... >>

BizReport | Advertising January 15, 2016

3 Tips to improve brand interaction

Engagement is key to conversion. But did you know interaction is key to engagement? According to the Sprout Social Q4 2015 Index, shoppers are 7 times more likely to engage with branded promotions if they've previously interacted with that brand.... >>

BizReport | Advertising January 13, 2016

Ad Roundup: Tools for better connection

In today's advertising roundup: a trio of tools that should give brands better contact with their customers. ... >>

BizReport | Ecommerce January 12, 2016

Why B2B may be the next B2C

Mobile devices, email, telecommuting. All of these things allow consumers to work from anywhere, and that is causing quite a shift for B2B brands. In fact, one expert believes B2B processes are becoming more like B2C strategies. Here's why. ... >>

BizReport | Advertising January 12, 2016

Survey: Cross-Channel continues to defeat

When it comes to cross-channel marketing most brands know what the strategy is and how it should be implemented. But, according to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting... >>

BizReport | Ecommerce January 11, 2016

Verint: Most suspicious of online security

The new year doesn't mean the feelings of consumers have changed when it comes to one thing: data privacy. According to one new report about half of consumers continue to be suspicious about data privacy. ... >>

BizReport | Advertising January 11, 2016

Top 3 tips to improve cross-channel marketing

This is the time of the year to make your marketing spend really count. Accenture Interactive's 2015 Next Generation of Commerce Study found consumers are most receptive to trying a new product or service as a result of a campaign... >>

BizReport | Advertising January 11, 2016

How dirty data hampers brands

"Dirty data" is nothing new, either online or offline, but according to a recent Integrate poll upwards of 40% of data in the B2B space is "poor quality". As we move forward in 2016, brands need to be not only... >>

BizReport | Advertising January 08, 2016

Top 3 tips to better manage programmatic ads

Programmatic can be a great help to businesses in the online space. Three experts weigh in on ways to better use programmatic as part of an overall ad strategy. ... >>

BizReport | Mobile Marketing January 07, 2016

Wearables, virtual reality: How new tech will influence 2016

Smartphones, phablets, the Apple Watch...all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here's what and how:... >>

BizReport | Mobile Marketing January 07, 2016

Mobile: Native advertising format trending down year over year

A survey conducted by Trusted Media Brands (formerly Reader's Digest Association - asked 285 media decision-makers in the U.S. which mobile advertising formats they intend to invest in over the coming year. ... >>

BizReport | Advertising January 06, 2016

IAB expresses concern that FTC native advertising guidelines may 'stifle innovation'

The new FTC guidelines aim to ensure consumers are not deceived by native advertising, but the Interactive Advertising Bureau believes they might stifle innovation. ... >>

BizReport | Advertising January 05, 2016

Top 3 tips to improve data use

Heading into 2016 many experts are calling for record setting years not only in ecommerce, but in digital and mobile advertising as well. That means brands need to have a handle on online data. Here are our top 3 tips... >>

BizReport | Advertising January 05, 2016

FTC lays down rules for native advertising

Getting around the increasing number of ad blockers is just one reason why native advertising has become a popular alternative to traditional formats, but the FTC is cracking down on those who might seek to disguise ads as content. ... >>

BizReport | Advertising December 29, 2015

StreamView mobile video ads increase purchase intent by 104%

Analysis of their StreamView mobile video ad format has provided Widespace with some unique insights regarding user behavior and the format's effect on brand metrics. ... >>

BizReport | Internet December 25, 2015

Brands: What you need to know about IPv6

There will be some significant changes to how brands use the Internet in 2016, and the changes won't all be about marketing strategy. The change to IPv6 promises to hold some unique challenges to online businesses. ... >>

BizReport | Advertising December 25, 2015

Top 3 tips to a better omni-channel strategy

Omni-channel marketing doesn't just mean have a presence in different channels; it means offering consumers the same, consistent messaging and experience across all channels. Here are our top 3 tips to a better omni-channel strategy. ... >>

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