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BizReport | Advertising February 01, 2017

Expert: How to keep SMBs safe from data threats

This week marks Data Privacy Day, and data privacy has never been more important. Several studies have found that more employees are using personal devices - smartphones and tablets as well as laptops - for work. One expert offers three... >>

BizReport | Advertising January 30, 2017

JICWEBS: Red-letter day in war against ad fraud

One of the most significant moves ever made to tackle online ad fraud has occurred with the first-ever industry seals awarded to companies who have been verified their processes reduce the risk of fraudulent ads being served. ... >>

BizReport | Advertising January 30, 2017

New mobile video ads really do get in touch with viewers

Smell-o-vision has been toyed with by marketers, but with limited success. However, a new ad experience centering on the sense of touch is proving to be effective. ... >>

BizReport | Advertising January 27, 2017

Survey: Businesses looking for innovation

A new year always brings insights into the past which lead to changes in the present, and 2017 is no different. And, according to new data out from Yes Lifecycle Marketing, a large number of marketers are looking for innovation... >>

BizReport | Loyalty Marketing January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor... >>

BizReport | Advertising January 27, 2017

Top 3 tips to improve location targeting

Inaccurate location, even when slight, can dramatically skew an entire dataset, especially when the context surrounding a location is concerned. Here are 3 tips to improve location targeting. ... >>

BizReport | Mobile Marketing January 27, 2017

Location-targeted mobile ad spend to exceed $32 billion by 2021

In the next five years, mobile ad spending in the U.S. will increase 118%, according to a new forecast from research firm BIA/Kelsey. ... >>

BizReport | Advertising January 26, 2017

Ad Roundup: Launches to offer increased data

In today's advertising roundup, two product launches, and a partnership which are all geared at giving brands and marketers better data about their customers. ... >>

BizReport | Advertising January 26, 2017

Facebook to trial ads on Messenger home screen

Facebook plans to put ads in front of its 1 billion Messenger users, according to a recent announcement from the social media giant. ... >>

BizReport | Advertising January 25, 2017

How to better understand the ROI of ad efforts

While many brands and retailers continue to push budget dollars online, there remain some that don't understand the ROI of what they do online. Here are three tips that will help brands better understand marketing ROI. ... >>

BizReport | Advertising January 24, 2017

Ad Roundup: Experience key to releases, partnerships

In today's roundup, a trio of announcements that key in on customer experience. ... >>

BizReport | Advertising January 24, 2017

Ad blocking good for industry, say CIM members

The vast majority of marketing professionals in the UK believe that ad blocking, far from threatening online marketing, will actually help the industry.... >>

BizReport | Advertising January 23, 2017

Ad Roundup: Partnerships and a malware offer

In today's advertising roundup, two partnerships that focus on data quality, and a malware offering for online brands. ... >>

BizReport | Advertising January 23, 2017

Expert: Trends to watch in programmatic

There are three trends that, if used correctly, could help brands better utilize programmatic to control ad budgets. ... >>

BizReport | Advertising January 20, 2017

Survey: Health Lifestyle grabs consumer interest

Diet and exercise have become virtual New Year's Resolution clich├ęs, but this year consumers are putting a different twist on the typical resolution. Rather than looking for the next diet fad, more people are searching for more mainstream health trends... >>

BizReport | Law & Regulation January 20, 2017

Expert: What marketers need to know about RegTech

Using data is nothing to new for savvy brands, but RegTech - or Regulatory Technology - can help brands better understand and utilize data. One expert explains. ... >>

BizReport | Mobile Marketing January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. ... >>

BizReport | Advertising January 19, 2017

Expert: Consent, Identity key for businesses

There are many ways consumers can protect their information online, and there are many ways brands can protect customer information once a purchase has been made. However, with the number of data breaches, customers are losing faith in privacy and... >>

BizReport | Advertising January 19, 2017

Ad Roundup: Solution expansions, investments

A social video investment, a platform expansion, and a data investment top today's advertising roundup. ... >>

BizReport | Advertising January 19, 2017

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. ... >>

BizReport | Advertising January 18, 2017

L2 Report: 64% of brands now on Snapchat

A new report from L2 reveals that nearly two-thirds of brands are now on Snapchat while Facebook is suffering from ad fatigue. ... >>

BizReport | Law & Regulation January 17, 2017

Expert: How RegTech will impact 2017

The digital space is a fast-changing device, and brands who do not change with the times could lose their hold on the marketplace. RegTech is a new term buzzing around. Here's what brands need to know. ... >>

BizReport | Advertising January 16, 2017

Ad Roundup: Retail, ad solutions launched

Three new releases into the digital space are geared toward helping retailers and other marketers better understand their customers while also managing the budget. ... >>

BizReport | Advertising January 13, 2017

4 ways TV will change in 2017

With such focus on online and live video, broadcast television might be overlooked. That, according to one expert, would be a mistake. Here are four ways TV will change in 2017 - and how that might impact brands. ... >>

BizReport | Advertising January 12, 2017

Ad Roundup: 3 releases launching in digital

In today's advertising roundup, three new releases to the digital space: one for VR, another for data, and a third for mobile ads. ... >>

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