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Facebook is scrapping Sponsored Stories but aims to bring social context to all advertising on the social network, according to a recent announcement.... >>
This week Euclid Analytics and Appnext are releasing a new platforms space focused on analysis and mobile functionality. ... >>
B2B brands are getting lift from three specific verticals: financial services, manufacturing and software/technology. That according to new data out from Demandbase which shows B2B clients on their platform are innovating and looking outside their traditional marketing options.... >>
Brands that use celebrities to advertise their products could be missing a trick among an increasingly skeptical audience, according to recent research by Ipsos Mori for the Energy Saving Trust.... >>
Advertisers in North America are the biggest spenders on social advertising per user in the world, according to new figures released by eMarketer. ... >>
Retailers are always updating strategy when it comes to online marketing. But two experts believe there will be more to marketing and marketing analysis in 2014 than ever before. Those changes may change entire strategies for the year.... >>
Video viewers in the U.S. saw 26.8 billion video ads in November, 2013, a significant rise from the month before, according to the latest comScore Video Metrix data.... >>
A recent survey of professionals working in publishing, PR and advertising agencies found that while almost two-thirds of publishers offer native advertising, only a third of agencies provide it as a service. ... >>
Three new releases into the online ad space should sent up advertisers to better control campaign spending as well as to give the brand better intelligence about campaign performance. ... >>
Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday.... >>
This holiday season there are three new ad releases which may help paint a better picture for brands - through both advertising and customer service.... >>
Almost 4 out of 10 advertisers in the UK are unaware of where their content is being displayed online, according to new research released by content verification and brand safety firm Project Sunblock. ... >>
Half of Eurpoean advertisers say they'll invest more in digital ad efforts over the next year, a solid sign for the online space. But, according to new data out from AudienceScience, 40% also say they aren't sure about the ROI... >>
Google has tracked people's online movements for years, and has more recently delved into location tracking. But recent reports reveal the Internet giant is to put that real-world tracking data to good use by tracking store visits against whether a... >>
While the brand message needs to be the same across the Web, mobile sites, television and print advertising, more brands are investing in multiple ad creative, hoping to more deeply engage consumers. That is the big takeaway from a new... >>
With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information... >>
According to experts, cross-channel campaigns are crucial to reaching desired audience members. No one marketing channel can be 100% effective, but by using multiple channels, brands are able to take advantage of how their customers spend their time, and reach... >>
New data shows traditional ways of engaging consumers - like through ad campaigns - is not working as well as it once did. The new Rise of Marketing Orchestration report from Forrester Consulting and Responsys advises brands not to rely... >>
Google has confirmed they are running a "small experiment" in the U.S. testing huge banner ads for branded search queries. ... >>
Extensive analysis of millions of online videos and video ads has revealed that viewers are more tolerant of video ads than they are slow-loading video content, and that ad position has the single largest impact on completion rates.... >>
New data out today from Corporate Visions and Aberdeen Group indicates a gap between the creation of ads for many business to business (B2B) brands and how those messages are delivered and aligned. ... >>
Often when Android and iOS go up against each other the results are contestable but new figures released by media buying firm Nanigans reveal a disparity that's hard to ignore. ... >>
The appearance of ads in social media has leapt forward in recent months. Last week Instagram began testing ads and, as of yesterday, Promoted Pins on Pinterest began making their debut. ... >>
U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>
Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>
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- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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