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BizReport | Advertising April 21, 2010

Adgregate, McAfee partner to secure ad units

A new partnership between security firm McAfee and Adgregate Markets could give marketers using rich media a bit more security. The two have partnered to create secured ad units which, according to company information, are protected against malware strings. The... >>

BizReport | Advertising April 15, 2010

Tagman makes it simpler to track ad information

Placing an ad, no matter what kind of ad, is possibly the simplest aspect of online advertising. The hard parts come before placement - in the creative quarters - and after - in the metrics quarters. Tagging solution TagMan may... >>

BizReport | Social Marketing April 13, 2010

Marketers willing to commit budget to Twitter

A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform.... >>

BizReport | Advertising April 13, 2010

Q1 shows growth for magazine ad revenue

Good news could be on the horizon for publishers: according to data from the Publishers Information Bureau (PIB) magazine advertising showed strong growth in several categories to round out Q1 2010 even though the overall revenue dropped to just over... >>

BizReport | Advertising April 07, 2010

Study: American buyers more engaged with ads

A new study from Opinion Research Corporation indicates that American consumers are open to online advertising that they were a year ago. Is this a result of the recession and consumers' need to find better prices and deals? Possibly. But,... >>

BizReport | Social Marketing March 31, 2010

What social media ads are the most effective?

What are the differences, if any, in effectiveness and performance between different social media ad formats? That's one of the questions Psychster, a firm that focuses on consumers' attitudes toward different ad types and the brands they promote, and Allrecipes.com... >>

BizReport | Advertising March 31, 2010

Study: Do female voice-overs influence more purchases?

When it comes to advertising messages, women may have the upper hand in soothing and persuading consumers. That, according to a recent Harris Interactive/AdWeek Media poll. The question is, does the female voice lead to more conversions...or not? ... >>

BizReport | Mobile Marketing March 12, 2010

Display ads arrive on YouTube mobile sites

Google pressed "play" on the mobile display ad dashboard for YouTube this week, hoping to take advantage of the huge increase in mobile traffic the video site experienced last year.... >>

BizReport | Advertising March 08, 2010

AdCloud Media upgrades platform for better targeting

National brands have another way to target specific groups of people: state-level targeting from AdCloud Media. The performance based ad firm as upgraded its platform for publishers and advertisers to include targeted to the state level, allowing brands to target... >>

BizReport | Advertising February 01, 2010

Developing an integrated campaign? Here is how Dockers did it

Are you already making notes about the upcoming SuperBowl ad-fest in the US? Many marketers are, as the SuperBowl is known as much for cutting edge and different commercials as for the football action on the field. For the first... >>

BizReport | Advertising January 05, 2010

Changing how some plugs are measured

If you've taken stock of some 2009 measurements, you may be shocked to see sharp decreases amongst some of the hottest television shows. The change is actually due to a measurement change rather than consumers dropping off the radar, and... >>

BizReport | Blogs & Content December 14, 2009

Newspapers need a new business model

The headline should come as no surprise. Newspapers do need a new business model as marketers continue trying to engage consumers in a more targeted way than placing ads in the local or national dailies. What may be a surprise... >>

BizReport | Advertising December 04, 2009

70% of online marketers don't have retargeting strategies

Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).... >>

BizReport | Ecommerce December 02, 2009

Lazy marketers not linking tailored landing pages to ads

When consumers click on your ads, where do you take them? Do you direct them to your website's homepage or do you send them to tailored landing pages. A recent study suggests many marketers aren't linking ads to landing pages... >>

BizReport | Advertising December 02, 2009

Forecast: Geotargeted display ads to reach $1.9 billion

With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads... >>

BizReport | Research November 18, 2009

CTAM: Mature Americans active online

Senior citizens in the U.S. are more likely than any other age group to engage in e-commerce activity online, according to new data from the Cable & Telecommunications Association for Marketing (CTAM). ... >>

BizReport | Advertising November 18, 2009

How to choose the right endorsement for your brand

When it comes to recommendations and reviews, brands big and small are after the same thing: an endorsement. A local celebrity, an athlete, an actor or model are good 'gets' when it comes to product endorsements. Sometimes an average Joe... >>

BizReport | Ecommerce November 09, 2009

How Americans are saving money in 2009

A recent Harris Poll shed light on exactly what American's are doing to save money and stay afloat in the still-struggling economy. The good news? Most Americans seem to have truly changed spending habits to become more frugal and realistic.... >>

BizReport | Advertising November 04, 2009

How to butter up "the sandwich generation"

There's a growing section of society in the U.S. today that marketers should be aware of. They are multi-generational caregivers who care for their elderly parents while bringing up their own young family. Because of their situation, "stuck in the... >>

BizReport | Research November 02, 2009

Hyper-local platform drives retail sales online

A new platform from Goodway Group's online advertising network Beep! Automotive is having an interesting impact on local advertising. The platform, called Direct2Dealer, uses cross-channel advertising to engage and convert consumers. The platform gives local marketers the ability to target... >>

BizReport | Research October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora... >>

BizReport | Advertising October 21, 2009

Study: Offline ads more influential with consumers

When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the... >>

BizReport | Advertising October 21, 2009

DMA: Over half of ad spending on direct marketing

Do marketers still think direct is best? According to a new report from the Direct Marketing Association it is, with over half of advertising expenditures in the direct realm. Researchers found that, in the US, 54% of advertising is direct... >>

BizReport | Advertising October 19, 2009

Do ads focusing on the recession turn consumers off?

Does making reference to the recession in an advertisement make consumers feel drawn towards it or turned off? A new survey from Adweek Media and Harris Interactive finds that, on the whole, consumers don't really care. ... >>

BizReport | Research October 09, 2009

Study: Consumers react more to negative statements

Your mother may have instructed you to 'accentuate the positive' but it seems that the message didn't take for the majority of adults. Instead, a new study finds, that consumers react more quickly to negative statements/words than they do to... >>

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