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BizReport | Advertising March 28, 2012

Do CEOs make good ad front-men?

If you've ever considered using the CEO of a company in advertising then you might want to have a quick look at the findings of a recent study from television analytics firm Ace Metrix.... >>

BizReport | Advertising March 26, 2012

The cost of being the last thing Facebook users see

Facebook's new log-out ads have been lauded for their use of previously dead ad space, but what is it worth to be last thing the social network users see before checking out. ... >>

BizReport | Ecommerce March 21, 2012

Platform offers brands, consumers better ways to engage

Several studies have been released with findings that businesses are using online data to the best of their abilities. Hinting, in fact, that brands are leaving dollars on the table - so to speak - where online initiatives are concerned.... >>

BizReport | Advertising March 20, 2012

Tablet reader data released to Conde Nast advertisers

Publisher Conde Nast has begun providing data on its tablet readership to advertisers and, according to the first set of data released, print and digital readers are much the same. ... >>

BizReport | Advertising March 19, 2012

Another study finds brands aren't properly leveraging data

This is becoming a theme amongst online marketers: the data is there - in some cases in a brand's office - and yet it isn't being used to the fullest potential. Several studies have been released recently stating businesses aren't... >>

BizReport | Research March 13, 2012

Brands: How to do personalization better

Over the past few months buzzwords like 'personalize' and 'local targeting' have been batted around - a lot - in the online space. Some brands have jumped in, trying to create a personalized, local experience online only to see few... >>

BizReport | Social Marketing March 09, 2012

Facebook reveals the figures behind its phony accounts

Facebook has finally revealed how many of its 845 million monthly active users are fake or duplicate accounts in a recent updated filing with the U.S. Securities and Exchange Commission.... >>

BizReport | Advertising March 07, 2012

Entire UK town in QR code, NFC advertising trial

QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>

BizReport | Advertising March 05, 2012

Facebook monetizes logout page

Facebook users trying to escape the recent upscale in advertising on the social network will find that even logging off offers no relief as the log-out page is given over to advertising.... >>

BizReport | Advertising February 29, 2012

Twitter adds ads to apps

Twitter's mobile app users may have got used to the lack of ads on their screens but that's all about to change. ... >>

BizReport | Mobile Marketing February 27, 2012

Study: Mobile banner ads very unpopular

Mobile users in the UK aren't happy about the amount of ads they're being subjected to on their mobile devices. The worst offenders, according to YouGov research commissioned by Upstream, are banner ads. ... >>

BizReport | Mobile Marketing February 24, 2012

Mobile "user generated ad" launched by Amobee

Windows Phone users could soon get the option to determine which ads they see and when after a new, exclusive ad unit is launched in the second quarter of this year by Amobee.... >>

BizReport | Advertising February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution.... >>

BizReport | Mobile Marketing February 07, 2012

40% of Super Bowl XLVI viewers used mobile during game

Watchers of Super Bowl XLVI did so with their mobile devices to hand, according to mobile ad network InMobi, and nearly half used their device specifically in response to TV ads.... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Blogs & Content January 26, 2012

Studies: Focus on production, use online video with television

Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? ... >>

BizReport | Ecommerce December 15, 2011

Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they're putting them in a better state of mind too.... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Law & Regulation December 05, 2011

UK trading authority to investigate Groupon deals

Reports in the UK press show that Groupon is fighting yet another battle. This time the daily deals company has been referred to the Office of Fair Trading by the Advertising Standards Authority after repeated breaches caused much concern.... >>

BizReport | Mobile Marketing November 30, 2011

QR Code scanning stumps college students

QR Codes have long been touted as the next hip thing in advertising and marketing but one particularly valuable segment of society just isn't getting with the program. New research from youth marketing agency Archrival reveals that the majority of... >>

BizReport | Blogs & Content November 17, 2011

Studies: Traditional media finding traction

Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to... >>

BizReport | Blogs & Content October 19, 2011

New content deals may open new areas to brands

As we know by now, ads are great but content is the thing that makes ads relevant to consumers. Keeping fresh content on sites, though, becomes harder as the web becomes more segmented. Several content partnerships should help with the... >>

BizReport | Advertising October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost.... >>

BizReport | Advertising September 30, 2011

Brands: Are you targeting safely?

Advertisers looking for more from holiday advertising campaigns may turn to targeting to increase ROI, but the wrong type of targeting could land brands in stick situations where consumers are concerned. Although many people have noted they want more relevant... >>

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