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BizReport | Mobile Marketing February 22, 2016

Top 3 trends to watch in ad:tech

Mobile marketing and the adtech that supports it is an ever-evolving landscape of innovation and fierce competition. One expert offers three major trends that are leading the charge for 2016. ... >>

BizReport | Advertising February 22, 2016

How publishers are reacting to ad blocking

A new survey reveals how publishers are approaching the increasing challenge of ad blocking and reveals that, while a variety of methods are favored, there is a universal disregard for paywalls. ... >>

BizReport | Advertising February 18, 2016

Ad Roundup: Platforms increase connection

In today's advertising roundup, a trio of releases set up to help brands better connect with customers. ... >>

BizReport | Advertising February 17, 2016

Ad Roundup: Solutions to increase data, engagement

In today's advertising roundup, two releases across the online and mobile spaces that should help brands better engage with in-market consumers. ... >>

BizReport | Ecommerce February 17, 2016

Survey: Airlines missing the loyalty mark

In loyalty marketing most businesses err on the side of discounts. The problem with that, according to one new survey, is that discounts aren't as influential to travel rewards program members than many brands think. In fact, fewer than one-quarter... >>

BizReport | Advertising February 17, 2016

New no-nudity Playboy sees rise in advertisers

When Playboy dropped nudity from its website in 2014 its audience began to align with the coveted Millennial and website visits rose significantly. Now that the men's magazine had dropped full-frontal nudity in its printed publication the number of advertisers... >>

BizReport | Ecommerce February 16, 2016

Survey: Consumers turning to competitors after bad CSE

Poor customer service may be more costly than many retailers believe. According to one new study nearly half (47%) of consumers turn to competitor stores within a day after a bad customer service experience. ... >>

BizReport | Advertising February 15, 2016

Brands: How to use programmatic direct mail to your advantage

When most of us think direct mail, we think of those postcards sent out to residents of a school district or city. But there is a new kind of direct - programmatic direct - that may change direct mail's stats.... >>

BizReport | Advertising February 12, 2016

Top 3 tips to take Valentine's strategies year-round

Valentine's Day is less than forty-eight hours away, but the strategy used to engage consumers for the holiday doesn't have to be over. Interactions Marketing has released a string of tips geared toward Valentine's engagement, but the tips could also... >>

BizReport | Research February 12, 2016

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau.... >>

BizReport | Advertising February 11, 2016

Ad Roundup: Platforms for sales, ecommerce

In today's advertising roundup, a trio of releases that should help brands and sales people connect with consumers. ... >>

BizReport | Ecommerce February 11, 2016

Platform promises to connect marketers, consumers

Elite SEM has launched the Shopping and Feed Division, a new space that is set up to connect brands and marketers with in-market consumers. The platform manages brands' comparison shopping engines, Google and Bing Shopping spaces and data feeds. ... >>

BizReport | Advertising February 10, 2016

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. ... >>

BizReport | Advertising February 09, 2016

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. ... >>

BizReport | Search Marketing February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. ... >>

BizReport | Advertising February 09, 2016

Super Bowl winners and losers

Millions of people around the globe tuned in to the Super Bowl Sunday night in California, and several reports show the big winners - and losers - of the night weren't just the Broncos or the Panthers. ... >>

BizReport | Advertising February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015.... >>

BizReport | Ecommerce February 04, 2016

ECommerce Roundup: Platforms to simplify shopper interaction

Two new releases into the online space should make business simpler for etailers. The first will link ads with customer visits while another should simplify consumer payment or business banking experience. Details in today's ecommerce roundup. ... >>

BizReport | Advertising February 03, 2016

Ad Roundup: Platforms to extend reach, targeting

In today's advertising roundup, two new releases which should give marketers better insight into their customer bases. ... >>

BizReport | Advertising February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. ... >>

BizReport | Mobile Marketing February 03, 2016

Mobile Roundup: Mobile clicks 'accidental'

Mobile is growing in use by both consumers and marketers, but one new report indicates much of the mobile spend may be wasted. ... >>

BizReport | Advertising February 03, 2016

Mobile users show no love for accidentally clicked ads

It appears that ads are still getting in the way of mobile users, with six in ten respondents to a survey by location-based mobile platform Retale admitting that most of their clicks on banners ads when using a smartphone are... >>

BizReport | Mobile Marketing February 02, 2016

Mobile boosting profits for Facebook

Facebook has announced another quarter of revenue and profit growth and they can thank mobile ads for the success.... >>

BizReport | Social Marketing January 29, 2016

What Facebook's earnings mean for businesses

This week Facebook announced Q4 and full year earnings for 2015 - all solid numbers. The social network reports $1.62 billion in profits, which exceeds the forecasts; they attribute the growth to increases in mobile and video advertising across their... >>

BizReport | Research January 28, 2016

Report: Top 4 Millennial trends to watch

The Millennial generation is diverging from Gen Y and X and especially Baby Boomers. Here's what marketers need to know about Millennials. ... >>

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