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BizReport | Advertising December 18, 2015

Top 4 tips to develop an efficient creative team

The communication lines between content producers, sales, marketing and executives can sometimes to be hard to navigate. Here are our top 4 tips to create a more effective communication system. ... >>

BizReport | Mobile Marketing December 17, 2015

Expert: Distribution may challenge brands

Content creation is going to be a challenge for some brands in 2016. That according to one expert who also believes content is key for branded engagement. ... >>

BizReport | Advertising December 17, 2015

How to use data to create strong visuals

We all know images are key for creative campaigns. But, did you know data also plays a big part? According to one expert data is crucial in creating strong, visual campaigns. Here's why. ... >>

BizReport | Advertising December 16, 2015

Purify calculates mobile ads cost users $233 a year

Ad blocking software firm Purify has released data claiming that, apart from blocking ads on mobile due to their annoyance factor, users might want to consider blocking ads to save on data costs, too. ... >>

BizReport | Advertising December 15, 2015

New tool helps identify audio, visual triggers in ads

Want to experiment with eye-tracking and emotion recognition to improve ads, video and websites? A new feature launched by visual engagement analytics firm Sticky could be what you need.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Advertising December 14, 2015

Expert: Predictive intelligence to mature in 2016

Looking ahead to 2016, one expert believes we will see the roles of sales and marketing staffs do a bit of a switch, with salespeople moving up the sales funnel and marketers moving down. But, the biggest change may be... >>

BizReport | Ecommerce December 14, 2015

Top 3 tips to better optimize data

Data optimization is not new to the online space, yet many brands and retailers continue to struggle to find the right combination of data and campaign strategy. Here are our top tips to strengthen data strategy. ... >>

BizReport | Social Marketing December 11, 2015

Twitter feature to show ads to users that are not logged in

Twitter's mission to monetize non-active users has resulted in the testing of a new feature that will show ads to users who read Tweets without logging in and non-users. ... >>

BizReport | Advertising December 11, 2015

How to better use data in 2016

There is a move in the data space to remove human bias. According to one expert, this trend will become a major force in 2016. Here is why. ... >>

BizReport | Internet December 10, 2015

Expert: How to make the most of the cloud

While the cloud does offer some cyber security risks, the benefits of a cloud-based system have become something businesses rely upon. According to one expert, the cloud will have a big impact on 2016 business. Here's why: ... >>

BizReport | Advertising December 08, 2015

Ad Roundup: New releases for video, analytics, ecommerce

In today's advertising roundup: three new solutions that could simplify brands' campaign plans. ... >>

BizReport | Mobile Marketing December 08, 2015

Southeast Asia Research: Half of mobile ad clicks 'unintentional'

The good news is that more than three-quarters of people surveyed across five Southeast Asian countries have clicked on a mobile ad in the past month. The bad news is that almost half said they did so by mistake. ... >>

BizReport | Advertising December 07, 2015

Marketers spending six times more on video to reach Millennials

Advertisers are keen to engage Millennials, but to what extent? New research from ad data and analysis firm Turn highlights just how much more advertisers are spending to reach this valuable demographic.... >>

BizReport | Advertising December 04, 2015

Top 4 LBS tips for 2016

Location, location, location. According to one expert, location will be a crucial part of brands' 2016 success. Here's why. ... >>

BizReport | Advertising December 03, 2015

Ad Roundup: Platforms to offer more insights, control

In today's advertising roundup, a trio of releases in the mobile and online spaces that should help brands take control of customer data and information. ... >>

BizReport | Advertising December 01, 2015

4 trends to watch in 2016

Looking ahead to 2016 there are 4 trends one expert believes will have a big impact on businesses. Here they are: ... >>

BizReport | Ecommerce November 26, 2015

How to protect against fake reviews

Protecting your business from fake reviews is possible, if your online business employees a series of checks and balances when it comes to collecting customer feedback: ... >>

BizReport | Social Marketing November 23, 2015

Facebook enables advertisers to target users 'highly engaged' with holiday content

Marketers using Facebook as part of their festive campaigns have a new tool in their targeting box. Facebook is enabling advertisers the opportunity to target social network users who are engaged with content about the upcoming holiday season. ... >>

BizReport | Advertising November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences.... >>

BizReport | Advertising November 19, 2015

Ad Roundup: Platforms ease customer experience, preferences

In today's advertising roundup, four new releases that should make it simpler for brands and retailers to engage with customers around the globe. ... >>

BizReport | Advertising November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year.... >>

BizReport | Advertising November 18, 2015

Ad Roundup: Tools for mobile, linking

In today's advertising roundup two new releases that should give brands more power over their mobile and online campaigns. ... >>

BizReport | Social Marketing November 18, 2015

New Facebook ad formats encouraging automotive ad spend

Research from full service marketing agency HPS Group reveals new ad formats on Facebook are attracting an increasing share of ad spending from automotive brands. ... >>

BizReport | Advertising November 17, 2015

Survey: Brands must create individual experiences

Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. ... >>

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