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BizReport | Advertising March 20, 2014

Millennials seen as loyal for brands

There is a theory that Millennials (aged 18-33) aren't brand loyal. That theory is picked apart by new data out from Adroit Digital which finds that, assuming their parents were brand loyal, Millennials are as well. ... >>

BizReport | Advertising March 19, 2014

Study: Forget campaigns, get personal with Millennials

Have a great product for Millennial consumers? Forget the all-out television, radio, print and online campaigns. According to new data out from SDL the best way to reach and engage Millennials is to get personal and build a relationship.... >>

BizReport | Advertising March 13, 2014

Study finds voters look to live streaming, not TV voting coverage

Looking ahead to the mid-term elections fewer people will be watching poll numbers on television and more will be following election results online. That according to new data which indicates voting consumers are spending less time, overall, with television and... >>

BizReport | Blogs & Content March 12, 2014

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new infographic... >>

BizReport | Advertising March 06, 2014

Ad Roundup: A social network, searching speech and big data analysis

This week platforms are taking what advertisers - and consumers - can do with their platforms to the next level through speech-based search, new social integrations and deeper analytics.... >>

BizReport | Ecommerce March 03, 2014

How the Aggregate Knowledge/Neustar acquisition will impact online businesses

Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the... >>

BizReport | Advertising February 16, 2014

Bidtellect creating native ad platform

Two releases this week could help small businesses better connect with their customer base. One, a native ad platform, and the other, a general release of SMB networking tools. Here are the details.... >>

BizReport | Advertising February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>

BizReport | Advertising February 06, 2014

Study: 1/3 Super Bowl impressions lead to engagement

The biggest football game of the year - the Super Bowl - isn't so much about football anymore as advertising. But, according to one new study only about one-third of those exposed to Super Bowl ads (31.66% to 39.50%) will... >>

BizReport | Advertising February 03, 2014

Super Bowl Winners: Budweiser and Microsoft

The actual playing during the Super Bowl may have been a let-down for many viewers, but the commercials certainly kept people entertained. According to new data just out from Dialsmith and KGW the big winners for the night were Budweiser,... >>

BizReport | Advertising January 31, 2014

Prediction: More businesses will take ad dollars local

Look for more national brands to invest in local marketing. That is the takeaway from a new Balihoo report. The research shows more than three-quarters (85%) of national brands plan to either maintain their existing local spend or increase it... >>

BizReport | Advertising January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>

BizReport | Advertising January 29, 2014

ReachLocal, Baynote programs use big data to increase ROI

New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. ... >>

BizReport | Advertising January 27, 2014

SDL suite promises cross channel, device functionality

This week a product launch from SDL will give online marketers more to consider in campaign and content creation. The company has released a cloud-based cross channel toolset, set up to optimize online and mobile campaigns; the other release is... >>

BizReport | Blogs & Content January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the... >>

BizReport | Advertising January 14, 2014

Usablenet releases 2 new mobile options

This week Usablenet releases two new platforms, one to convert online content into a native experience and another to better control cross-channel mobile campaigns. Here are the details:... >>

BizReport | Advertising January 13, 2014

Study: Most ads ignored because they aren't relevant

It's no secret that relevance matters to consumers, and not just on a content basis. But, according to new data out from Infolinks, 60% of consumers say they don't find traditional ads relevant. The study goes on to indicate that... >>

BizReport | Advertising January 09, 2014

DemandBase: Financials, Manufacturing leading B2B verticals

B2B brands are getting lift from three specific verticals: financial services, manufacturing and software/technology. That according to new data out from Demandbase which shows B2B clients on their platform are innovating and looking outside their traditional marketing options.... >>

BizReport | Advertising January 08, 2014

Ad Roundup: Acquisitions, new hires and funding

Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year. ... >>

BizReport | Advertising January 02, 2014

Experts: Look for marketing changes in 2014

Retailers are always updating strategy when it comes to online marketing. But two experts believe there will be more to marketing and marketing analysis in 2014 than ever before. Those changes may change entire strategies for the year.... >>

BizReport | Social Marketing December 31, 2013

Expert: Look for social to become ad-dominant

According to one expert social is going to become a bigger player in 2014 - and not just with people looking to stay connected to their friends and family. Because of consumer use, more brands will move into the social... >>

BizReport | Advertising December 30, 2013

Expert: 2014 is the Year of Accountability

According to one expert 2014 will be the year of accountability. Digital advertising is "growing up", platforms are available to help prevent and control fraud and more brands are taking an active role in fraud protection.... >>

BizReport | Advertising December 26, 2013

Top 3 trends brands need to know now for 2014

From new ways to collect data to innovative ways to analyze that data, businesses across the globe are preparing for a data-centric 2014. But data isn't the only trend as we head into the New Year. One expert says multi-platform,... >>

BizReport | Advertising December 24, 2013

Why CPAs are more important than CPMs

Marketers can't forget about traditional high-yield ROI channels like the phone that are statistically more likely to drive conversions. As we move into 2014, marketers need to focus on driving results and figuring out exactly what strategies and channels drive... >>

BizReport | Advertising December 23, 2013

How to make data work for you

Increasingly, users and customers are creating and consuming content on mobile devices every day. This can make it difficult for advertisers and brands to find users with engaging and relevant - and device sensitive - content.... >>

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