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BizReport | Advertising archives January 09, 2015

Expert: Look for native, social ads to skyrocket this year

Look for native and social advertising formats to see significant growth in 2015. That is the word from one expert, who also believes the amount of monetizable ad inventory will go down. Here's what brands and look for in 2015:... >>

BizReport | Blogs & Content archives January 06, 2015

Viewbix partners with Yashi for video ads

A new partnership in the video space is setting up marketers to better target campaigns, which should improve overall campaign ROI. ... >>

BizReport | Advertising archives December 26, 2014

Experts: How to capitalize on consumers' need for personalization

Consumer expectations are rapidly shifting to a cross-channel, personalized, real-time world. Consumers have quickly grown accustomed to streaming video providers that remember where they've left off when they switch between a laptop and tablet, airlines that notify them of upgrades... >>

BizReport | Advertising archives December 23, 2014

Experts weigh in on what to expect in the online ad space in 2015

If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. ... >>

BizReport | Advertising archives December 19, 2014

Why clicks will regain importance in 2015

In the online space data collection will never go away. The more connected brands can be to their customers the better they can serve meaningful content and product offers to consumers. According to one expert, this data connection will be... >>

BizReport | Advertising archives December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing... >>

BizReport | Advertising archives December 05, 2014

Expert advises what to watch for in 2015

No one knows what 2015 will hold for businesses. Will mobile payments erupt? Will social media dissolve? One expert believes 2015 will be the year direct brand relationships will once again be cultivated.... >>

BizReport | Internet November 26, 2014

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of... >>

BizReport | Advertising archives November 19, 2014

Expert: Native ads are under fire

The online ad space is changing faster than ever. There are mobile and social options, traditional banners, ad networks and now native advertising options that have been shown to increase engagement by boosting relevance.... >>

BizReport | Advertising archives November 18, 2014

Expert IDs trends to watch for 2015

According to some experts native advertising is going to see huge growth over the coming year. Both publishers and advertising platforms are just beginning to adapt their ad formats to work well within a native environment. As a result, achieving... >>

BizReport | Advertising archives November 07, 2014

Expert Advises: Know the intent

As more consumers move to ecommerce and social networks they are sharing more and more about their likes and dislikes. This kind of information can be crucial to brands because it builds on the traditional targeting methods of demographic, behavior... >>

BizReport | Advertising archives October 23, 2014

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way... >>

BizReport | Advertising archives October 22, 2014

Top 3 tips to create a solid cross-device strategy

There are two main goals of a cross-channel approach: to recognize the same people as they engage with social media, video, display and mobile ads from screen to screen to screen and to use the information from the interactions on... >>

BizReport | Advertising archives October 17, 2014

Top tips to improve ad performance

In a recent study Yahoo researchers found ads with premium placements outperformed ads without those placements. This underlines the importance of premium ad placements and of online brands working with partners or solutions that can make the buying processes more... >>

BizReport | Advertising archives October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow:... >>

BizReport | Research archives September 30, 2014

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their... >>

BizReport | Advertising archives September 18, 2014

Report: CPG brands reinvest in RTB

Programmatic, or real time bidding (RTB), ad options have grown in popularity across nearly all verticals over the past couple of years. Now, according to one report, CPG brands are increasing their programmatic spend.... >>

BizReport | Advertising archives September 04, 2014

Two trends that are changing digital campaigns

Before consumers can relate to a brand, they need to relate to an ad. The digital space and the wealth of data there is making it simpler for many brands to compete and connect. Moving into 2015, one expert identifies... >>

BizReport | Advertising archives July 29, 2014

Study: Sales, marketing disconnect resulting in bad customer experience

It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a... >>

BizReport | Advertising archives July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp:... >>

BizReport | Advertising archives July 08, 2014

Top 2 reasons to give game ads a try

With more than 50 games on their platform, with a premium video ad network attached, RockYou is in a unique position to know what is working in the in-game ad space. In Q4 2013, the hub averaged about 300 million... >>

BizReport | Advertising archives June 25, 2014

Study: Unified marketing driving ROI

Unified marketing is a fairly new term to the online space, the basic tenets are that by unifying data brands can create more personalization, improve customer service and obtain better customer segmentation - which leads back to the targeting/personalization key.... >>

BizReport | Advertising archives May 30, 2014

Top tips to improve lead generation

According to one expert, trends in online lead generation include a clear shift towards mobile as the dominant channel for lead generation, the rise of content marketing to attract and nurture leads, as well as an industry-wide movement to increase... >>

BizReport | Advertising archives May 29, 2014

Programmatic pushing more ad dollars, focus

In the first quarter of 2014, marketing and analytics hub Turn notes a shift: toward programmatic. According to their new Advertising Intelligence Index programmatic options across the online space - and outside the traditional display realm - are heating up.... >>

BizReport | Advertising archives May 29, 2014

Rentrak taps Targeted Victory to connect voters, ads

In the upcoming election season here in the US, politicians and parties may get a little help - from television advertising. While political ads are nothing new in broadcast or print media, much of the time there has been little... >>

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