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BizReport | Advertising archives June 07, 2015

Ad Roundup: Releases, partnership put advertisers in charge of data

In today's advertising roundup the data game is building. Komoona is adding publisher-side RTB options, while Datasift offers up Facebook data and Yahoo adds third party measurement. ... >>

BizReport | Advertising archives May 29, 2015

Ad Roundup: New tools to track, serve ads

In today's advertising roundup: three new releases to help brands better optimize their ad spend while ensuring campaigns are seen by customers. ... >>

BizReport | Advertising archives May 25, 2015

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors.... >>

BizReport | Advertising archives May 08, 2015

Online roundup: Partnership and expansions to offer online brands more

In today's online roundup: a partnership that includes programmatic buying options, a new platform for mobile brands and an expansion in how online retailers can accept payments. ... >>

BizReport | Advertising archives April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. ... >>

BizReport | Ecommerce archives April 10, 2015

Ecomm Roundup: Partnerships abound

In today's roundup three new partnerships have been announced for the online space to improve brands' ability to target shoppers and optimize spending. ... >>

BizReport | Advertising archives April 08, 2015

Expert: Why brands must consider native programmatic

Over the next three years native programmatic advertising is expected to skyrocket, with some predicting the category will reach at least $5 billion in spending by 2018. Which is why one expert believes brands need to take a harder look... >>

BizReport | Advertising archives April 02, 2015

Q1 report indicates surging search market

As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%.... >>

BizReport | Advertising archives March 24, 2015

Forecast: Healthcare ad spend to push local

Look for more health-related ad dollars to push into local markets. That is the takeaway from a new forecast out from BIA/Kelsey. According to their pundits health care advertising dollars are going to push into the local space - to... >>

BizReport | Advertising archives March 18, 2015

Expert: Ad cues to take from the Chinese New Year

According to the Chinese 2015 will be The Year of the Sheep; the new year was rung in in February. Whether you believe in astrology or not, one expert believes there are three key takeaways from the Year of the... >>

BizReport | Advertising archives March 11, 2015

More brands looking at cross screen opps

Social media cues are falling off and cross screen opportunities are becoming more mainstream. Those are key takeaways from new data out with Jun Group. According to researchers brands using social media cues - 'likes', 'follows', 'shares' - declined more... >>

BizReport | Advertising archives March 10, 2015

Ipsos: Super Bowl ads won, lost in 5 seconds

We are all aware that social media has increased the reach of event-based ads like those in the Super Bowl, but new research indicates the call is action is a leading factor in consumer engagement. ... >>

BizReport | Advertising archives February 20, 2015

How M&A will influence advertisers in 2015

The online space is quickly changing from a place consumers go to find specific information about products or brands to a place they go to keep up with friends, do some shopping and read the latest headlines. This changing environment... >>

BizReport | Advertising archives February 13, 2015

Ad Roundup: Partnerships to strengthen ad offerings

Partnerships are behind today's advertising roundup - three partnerships new to the online space could set up online marketers with better customer data while helping to control costs.... >>

BizReport | Advertising archives February 10, 2015

Study: Tying ads to movies works for brands

Taykey has released a new study that finds tying ads to trending topics - like movies - can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were... >>

BizReport | Advertising archives February 06, 2015

Mobile traffic exploding, native video fund launched

Opera Mediaworks has launched the Native Video Fund. Brands like Adidas, General Motors, Lenovo and Walt Disney Studios have signed on to support the fund, which offers financial backing to create mobile video campaigns for premium, in-app native video. ... >>

BizReport | Advertising archives February 02, 2015

Report: Super Bowl advertisers dropped the mobile ball

Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half... >>

BizReport | Research archives January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top... >>

BizReport | Social Marketing January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. ... >>

BizReport | Advertising archives January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>

BizReport | Advertising archives January 28, 2015

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad... >>

BizReport | Advertising archives January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. ... >>

BizReport | Advertising archives January 21, 2015

Ad Roundup: Increased metrics, better connectivity

New releases into the online space should set up online brands with a deeper take on online campaigns. Here's how:... >>

BizReport | Email Marketing January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to... >>

BizReport | Advertising archives January 12, 2015

Forrester: Programmatic needs better transparency

Programmatic would be a more powerful tool for marketers if there was increased transparency. That is the takeaway from a new Forrester Research report which indicates media buyers would consider more programmatic buys if there was greater transparency attached.... >>

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