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BizReport | Advertising March 11, 2015

More brands looking at cross screen opps

Social media cues are falling off and cross screen opportunities are becoming more mainstream. Those are key takeaways from new data out with Jun Group. According to researchers brands using social media cues - 'likes', 'follows', 'shares' - declined more... >>

BizReport | Advertising March 10, 2015

Ipsos: Super Bowl ads won, lost in 5 seconds

We are all aware that social media has increased the reach of event-based ads like those in the Super Bowl, but new research indicates the call is action is a leading factor in consumer engagement. ... >>

BizReport | Advertising February 20, 2015

How M&A will influence advertisers in 2015

The online space is quickly changing from a place consumers go to find specific information about products or brands to a place they go to keep up with friends, do some shopping and read the latest headlines. This changing environment... >>

BizReport | Advertising February 13, 2015

Ad Roundup: Partnerships to strengthen ad offerings

Partnerships are behind today's advertising roundup - three partnerships new to the online space could set up online marketers with better customer data while helping to control costs.... >>

BizReport | Advertising February 10, 2015

Study: Tying ads to movies works for brands

Taykey has released a new study that finds tying ads to trending topics - like movies - can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were... >>

BizReport | Advertising February 06, 2015

Mobile traffic exploding, native video fund launched

Opera Mediaworks has launched the Native Video Fund. Brands like Adidas, General Motors, Lenovo and Walt Disney Studios have signed on to support the fund, which offers financial backing to create mobile video campaigns for premium, in-app native video. ... >>

BizReport | Advertising February 02, 2015

Report: Super Bowl advertisers dropped the mobile ball

Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half... >>

BizReport | Research January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top... >>

BizReport | Social Marketing January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. ... >>

BizReport | Advertising January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>

BizReport | Advertising January 28, 2015

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad... >>

BizReport | Advertising January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. ... >>

BizReport | Advertising January 21, 2015

Ad Roundup: Increased metrics, better connectivity

New releases into the online space should set up online brands with a deeper take on online campaigns. Here's how:... >>

BizReport | Email Marketing January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to... >>

BizReport | Advertising January 12, 2015

Forrester: Programmatic needs better transparency

Programmatic would be a more powerful tool for marketers if there was increased transparency. That is the takeaway from a new Forrester Research report which indicates media buyers would consider more programmatic buys if there was greater transparency attached.... >>

BizReport | Advertising January 09, 2015

Expert: Look for native, social ads to skyrocket this year

Look for native and social advertising formats to see significant growth in 2015. That is the word from one expert, who also believes the amount of monetizable ad inventory will go down. Here's what brands and look for in 2015:... >>

BizReport | Blogs & Content January 06, 2015

Viewbix partners with Yashi for video ads

A new partnership in the video space is setting up marketers to better target campaigns, which should improve overall campaign ROI. ... >>

BizReport | Advertising December 26, 2014

Experts: How to capitalize on consumers' need for personalization

Consumer expectations are rapidly shifting to a cross-channel, personalized, real-time world. Consumers have quickly grown accustomed to streaming video providers that remember where they've left off when they switch between a laptop and tablet, airlines that notify them of upgrades... >>

BizReport | Advertising December 23, 2014

Experts weigh in on what to expect in the online ad space in 2015

If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. ... >>

BizReport | Advertising December 19, 2014

Why clicks will regain importance in 2015

In the online space data collection will never go away. The more connected brands can be to their customers the better they can serve meaningful content and product offers to consumers. According to one expert, this data connection will be... >>

BizReport | Advertising December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing... >>

BizReport | Advertising December 05, 2014

Expert advises what to watch for in 2015

No one knows what 2015 will hold for businesses. Will mobile payments erupt? Will social media dissolve? One expert believes 2015 will be the year direct brand relationships will once again be cultivated.... >>

BizReport | Internet November 26, 2014

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of... >>

BizReport | Advertising November 19, 2014

Expert: Native ads are under fire

The online ad space is changing faster than ever. There are mobile and social options, traditional banners, ad networks and now native advertising options that have been shown to increase engagement by boosting relevance.... >>

BizReport | Advertising November 18, 2014

Expert IDs trends to watch for 2015

According to some experts native advertising is going to see huge growth over the coming year. Both publishers and advertising platforms are just beginning to adapt their ad formats to work well within a native environment. As a result, achieving... >>

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