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BizReport | Advertising archives January 22, 2016

Reports: Brands banking on programmatic, personalization

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year. ... >>

BizReport | Advertising archives December 31, 2015

Top 3 tips to use data to improve retail

We've seen how data can be used on a campaign by campaign basis to target the right consumers, but one expert believes data can be used to strengthen brands' overall retail strategies. Here's how. ... >>

BizReport | Advertising archives December 30, 2015

Top 4 tips to improve programmatic buying

With programmatic expected to move into the TV and advertising spaces, it is important for brands to know how to use programmatic to the best advantage. One expert offers his top 4 tips. ... >>

BizReport | Internet December 10, 2015

Expert: How to make the most of the cloud

While the cloud does offer some cyber security risks, the benefits of a cloud-based system have become something businesses rely upon. According to one expert, the cloud will have a big impact on 2016 business. Here's why: ... >>

BizReport | Advertising archives December 04, 2015

Top 4 LBS tips for 2016

Location, location, location. According to one expert, location will be a crucial part of brands' 2016 success. Here's why. ... >>

BizReport | Advertising archives December 04, 2015

4 trends to watch in 2016

Will mobile really overtake online shopping? Will ad fraud continue to be a problem? One expert identifies four key trends that marketers should watch in 2016. ... >>

BizReport | Advertising archives November 04, 2015

The top 4 trends to watch in mobile

Heading into the new year, mobile is going to be a big deal. That according to many experts. One weighs in on the 4 mobile trends brands need to watch for in 2016. ... >>

BizReport | Advertising archives November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend... >>

BizReport | Advertising archives October 30, 2015

Top 3 tips to create a farm to table strategy

Farm-to-table marketing isn't a new strategy - to farmers or local restaurants. But, according to one expert, this kind of marketing can be used across the business spectrum. Brands can implement a farm to table strategy through community, reciprocity and... >>

BizReport | Advertising archives October 15, 2015

Ad Roundup: 3 new partnerships

In today's advertising roundup: three partnerships that will increase brands' access to data, and thereby increase customer engagement. ... >>

BizReport | Advertising archives October 15, 2015

What Connexity's new integrations mean for brands heading into holidays

The Connexity CPC Marketplace provides a market for more than 7,000 retailers to distribute their product listings and efficiently drive sales on cost-per-click basis. Retailers provide a data feed, or upload their product offers (175 million high-quality product listings) into... >>

BizReport | Advertising archives October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. ... >>

BizReport | Advertising archives October 06, 2015

Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. ... >>

BizReport | Advertising archives October 05, 2015

Study: Shoppers don't trust traditional marketing

There is new data out that indicates traditional marketing methods - TV/radio/print advertising - are not building trust with consumers. In fact, the data indicates there is a large disconnect between what brands believe is happening with their advertising and... >>

BizReport | Advertising archives October 02, 2015

Study: Brands keen on cross-channel but falling short

All the hype around cross channel strategies is making brands take a look at how they collect and use data, but many continue to fall short in truly creating a cross channel strategy from the data collected. That's the takeaway... >>

BizReport | Advertising archives August 25, 2015

Ad Roundup: Platform releases give brands more control

A trio of releases are now available in the online space that should make it simpler for brands to control their online message across platforms, screens and even social media. Details in today's advertising roundup. ... >>

BizReport | Advertising archives August 13, 2015

Study: Brands missing out on co-op options

Local businesses are missing out on billions in marketing options - many because of a disconnect between the bigger brand and the local business. According to a new Netsertive/Borrell Associates study about $14 billion in co-op branded marketing dollars are... >>

BizReport | Ecommerce archives August 13, 2015

Top tips to grow online sales

With so many products out there, even in specialized niches, it can be tough for online sellers to figure out which products to sell and even tougher to determine the likelihood of the product selling. One expert as identified two... >>

BizReport | Advertising archives August 10, 2015

Forecast: RTB revenues set to skyrocket

Publishers can expect the revenues they make from programmatic (RTB) ads to increase 'substantially'. That according to a new forecast out from AdExchanger Research. According to their experts over the next year programmatic ad inventory will merge into a remnant... >>

BizReport | Advertising archives July 23, 2015

Ad Roundup: Releases focus on interaction, location

In today's advertising roundup: two new releases looking at customer interaction and location to boost brand's revenue. ... >>

BizReport | Advertising archives July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. ... >>

BizReport | Advertising archives July 08, 2015

Ad Roundup: Platforms to increase relevance

In today's advertising round-up a trio of announcements setting online brands up for better engagement through translation, experience and relevance. ... >>

BizReport | Advertising archives June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the... >>

BizReport | Advertising archives June 07, 2015

Study: Linked data a trial for brands

It is fairly simple to find consumer data online these days - there are third party data hubs, there are company-based email lists, social media and the list goes on. But, according to one new study, linking the data available... >>

BizReport | Advertising archives June 07, 2015

Ad Roundup: Releases, partnership put advertisers in charge of data

In today's advertising roundup the data game is building. Komoona is adding publisher-side RTB options, while Datasift offers up Facebook data and Yahoo adds third party measurement. ... >>

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