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BizReport | Advertising archives November 24, 2016

Expert: Ad trends that will impact 2017

With the holiday shopping season in full swing, many experts are turning their attention to 2017 advertising plans and budgets. Here are three trends that could impact where and how ad dollars are spent. ... >>

BizReport | Advertising archives November 24, 2016

Trends to watch in MarTech through 2017

Martech and Adtech, according to two experts, will not only continue to be crucial to marketers, but the lines between will continue to blur. Here's what brands need to know, as we head into 2017. ... >>

BizReport | Advertising archives November 22, 2016

Two trends to watch from performance marketing

Look for performance marketing to diverge into a couple of different trend lines as we move into 2017. That's the word from two experts who believe following these trends could help brands perform better in the new year. ... >>

BizReport | Advertising archives November 11, 2016

Expert: How channel data will influence 2017

Channel data is not new, but according to one expert the importance of proper channel data analysis and attribution will be key as merchants and brands head into 2017. ... >>

BizReport | Advertising archives November 10, 2016

Ad Roundup: New video, ad options

In today's advertising roundup, a new video player has come to the digital space, and a new expandable ad format is launching. Details: ... >>

BizReport | Advertising archives October 28, 2016

Ad Roundup: Video, multichannel launches

In today's advertising roundup, two releases that will offer brands the ability to engage through video and across channels. ... >>

BizReport | Advertising archives October 26, 2016

Ad Roundup: Data key to new launches

Two new releases into the digital space are using artificial intelligence to help brands control costs while creating a better experience for shoppers. ... >>

BizReport | Advertising archives October 14, 2016

Top 3 tips to improve personalization

While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.... >>

BizReport | Advertising archives October 13, 2016

Study: Multiple placements key to ad engagement

Marketers have long held that consumers need more than a single ad to engage with a brand. That theory has been backed up in new data from Bospar, which found that both men and women are more likely to click... >>

BizReport | Advertising archives October 04, 2016

Ad Roundup: New tools for personalization, calling

In today's advertising roundup, new releases from Marketo and DialogTech should help brands better connect with and measure digital campaigns. ... >>

BizReport | Advertising archives October 03, 2016

Report: Shorter is better for native ads

Advertisers may want to change the 'keep it simple' mantra for advertising to 'keep it short' - at least in one format. According to new data out from Jumpstart Automotive Media, shorter ads are showing much higher completion rates in... >>

BizReport | Advertising archives September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. ... >>

BizReport | Advertising archives September 21, 2016

Study: Most find ads annoying

When it comes to ads on social media sites, apps, and even news aggregators, most Americans (85%) say the ads are 'annoying', and about one-third would rather go to the dentist than see them. That's the takeaway from new SOASTA... >>

BizReport | Advertising archives September 16, 2016

Report: Pols hitting up digital to reach voters

This election cycle the digital space is proving to be the hot ticket. That's the word from new Wise Data Media, which found that both the Republican and Democratic parties are pushing more ad dollars into the online space. ... >>

BizReport | Advertising archives September 07, 2016

Ad Roundup: Solutions put focus on data

In today's advertising roundup, two new announcements that shine the spotlight on the importance of data collection and analysis. ... >>

BizReport | Advertising archives September 07, 2016

5 tips for better personalization

Hyper-personalization has become a big push for many digital brands, but there is a fine line between personalizing content and ads...and freaking out shoppers. Here are five tips that will help brands better hyper-personalize. ... >>

BizReport | Advertising archives August 26, 2016

Expert: How ad blocking can work for brands

No business wants their ad to be blocked by a customer, but that block can give something back to the brand or publisher. Here's how. ... >>

BizReport | Advertising archives August 24, 2016

Expert: How ad blocking is affecting brands now

Ad blocking hasn't become the death knell of the digital marketplace as some experts believed - at least not at this point. But, ad blocking does come at a cost for merchants and brands. ... >>

BizReport | Advertising archives August 11, 2016

Ad Roundup: Video and B2B solutions

In today's advertising roundup, a new partnership and a new platform release which should help online brands better manage their ad budgets. ... >>

BizReport | Advertising archives August 09, 2016

Top 3 tips to continue Olympics engagement

So fans of the Olympics have engaged with a business over the coverage, is that the end of the conversation? No, says one expert. ... >>

BizReport | Advertising archives August 05, 2016

Top 3 tips to a strong Olympics campaign

Starting next week, the Olympics will become a global conversation, and some brands will be linked to the athletes. One expert offers three tips to a strong Olympics themed campaign. ... >>

BizReport | Advertising archives August 03, 2016

Report: Team broadcast, social for Olympics gold

While most traditional media slots are already filled for the upcoming Olympic games, there are still a few space that businesses can target to become part of the 2016 Olympic story. New data from Mindshare indicates where businesses might find... >>

BizReport | Advertising archives July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message... >>

BizReport | Advertising archives July 08, 2016

Ad Roundup: Platforms to focus on connection

In today's advertising roundup, a new partnership, an acquisition, and a new release all centered on increasing brands' ability to measure and connect. ... >>

BizReport | Advertising archives June 24, 2016

Ad Roundup: Partnerships underscore importance of connection

In today's advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer. ... >>

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