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BizReport | Advertising May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. ... >>

BizReport | Advertising May 09, 2016

Expert: How to protect your business from malvertising attacks

Malvertising attacks have been a problem - for brands and consumers - for years, and the threats continue to become more sophisticated. One expert explains how brands can better protect themselves. ... >>

BizReport | Advertising April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. ... >>

BizReport | Advertising April 18, 2016

Report: 40% would pay to remove ads

Consumers finding ways to get around advertisements is not new, but new technology is making it simpler, and could change the way business is done online sooner rather than later. That's the takeaway from a new Accenture report which indicates... >>

BizReport | Advertising April 14, 2016

Ad Roundup: Platforms set personalization as goal

In today's advertising roundup, three releases to the online space that should help retailers and brands up their personalization and targeting games. ... >>

BizReport | Advertising April 12, 2016

Ad Roundup: Platforms for mobile, targeting

In today's advertising roundup, three announcements that should strengthen brands' position on the web and in the mobile space. ... >>

BizReport | Advertising April 06, 2016

Survey: Millennial men want convenience, women want personalization

Cracking the Millennial demographic isn't as simple as many marketers might think. Because these consumers grew up using technology, many mistakenly believe both male and female millennials act or want the same things from brands. Not so finds one new... >>

BizReport | Advertising March 15, 2016

Ad Roundup: Releases to improve customer experience

In today's advertising roundup, three new releases that should help brands provide better customer experiences online. ... >>

BizReport | Advertising March 06, 2016

Expert: How to create consistent messaging

As easy as it is for customers to find content, and as many targeting options there are for brands, creating consistent messaging continues to be a challenge for many. One expert weighs in on how to create consistent messaging that... >>

BizReport | Advertising March 02, 2016

Survey: Ad blockers problem for businesses

According to one new survey, up to 60% of consumers are now using ad blockers while online, and that 20% are blocking ads on mobile devices. This is a problem for brands in the digital space. ... >>

BizReport | Advertising March 01, 2016

Survey: Ad waste frustrating B2B brands

B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. ... >>

BizReport | Advertising February 09, 2016

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. ... >>

BizReport | Advertising January 22, 2016

Reports: Brands banking on programmatic, personalization

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year. ... >>

BizReport | Advertising December 31, 2015

Top 3 tips to use data to improve retail

We've seen how data can be used on a campaign by campaign basis to target the right consumers, but one expert believes data can be used to strengthen brands' overall retail strategies. Here's how. ... >>

BizReport | Advertising December 30, 2015

Top 4 tips to improve programmatic buying

With programmatic expected to move into the TV and advertising spaces, it is important for brands to know how to use programmatic to the best advantage. One expert offers his top 4 tips. ... >>

BizReport | Internet December 10, 2015

Expert: How to make the most of the cloud

While the cloud does offer some cyber security risks, the benefits of a cloud-based system have become something businesses rely upon. According to one expert, the cloud will have a big impact on 2016 business. Here's why: ... >>

BizReport | Advertising December 04, 2015

Top 4 LBS tips for 2016

Location, location, location. According to one expert, location will be a crucial part of brands' 2016 success. Here's why. ... >>

BizReport | Advertising December 04, 2015

4 trends to watch in 2016

Will mobile really overtake online shopping? Will ad fraud continue to be a problem? One expert identifies four key trends that marketers should watch in 2016. ... >>

BizReport | Advertising November 04, 2015

The top 4 trends to watch in mobile

Heading into the new year, mobile is going to be a big deal. That according to many experts. One weighs in on the 4 mobile trends brands need to watch for in 2016. ... >>

BizReport | Advertising November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend... >>

BizReport | Advertising October 30, 2015

Top 3 tips to create a farm to table strategy

Farm-to-table marketing isn't a new strategy - to farmers or local restaurants. But, according to one expert, this kind of marketing can be used across the business spectrum. Brands can implement a farm to table strategy through community, reciprocity and... >>

BizReport | Advertising October 15, 2015

Ad Roundup: 3 new partnerships

In today's advertising roundup: three partnerships that will increase brands' access to data, and thereby increase customer engagement. ... >>

BizReport | Advertising October 15, 2015

What Connexity's new integrations mean for brands heading into holidays

The Connexity CPC Marketplace provides a market for more than 7,000 retailers to distribute their product listings and efficiently drive sales on cost-per-click basis. Retailers provide a data feed, or upload their product offers (175 million high-quality product listings) into... >>

BizReport | Advertising October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. ... >>

BizReport | Advertising October 06, 2015

Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. ... >>

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