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BizReport | Advertising April 05, 2017

Ad Roundup: Releases focus on contact

In today's advertising roundup, a trio of releases that put the focus on the contact between brands and customers. ... >>

BizReport | Advertising April 03, 2017

Reports: Communication, Emotion key for engagement

Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. ... >>

BizReport | Advertising March 27, 2017

Ad Roundup: Analysis basis for releases, expansions

In today's advertising roundup, a business expansion, a partnership, and an analytics tool lauch - all focused on data. ... >>

BizReport | Advertising March 16, 2017

How to use sports to reach shoppers

Sporting events like the Olympics, the Super Bowl, and the NCAA Men's Basketball Tournament are growing their viewership - online and offline - every year. Still, it can be hard to reach these viewers with relevant ads. One expert explains... >>

BizReport | Advertising March 15, 2017

Forecast: Ad growth to slow this year

Although global advertising increased just over 4% in 2016, experts believe ad growth will decelerate this year, thanks to economic and political worries. That's the key takeaway from PQ Media's new Global Advertising & Marketing Revenue Forecast 2016-20. ... >>

BizReport | Advertising March 08, 2017

Survey: Programmatic important but risky for marketers

While the benefits of programmatic advertising is clear to most marketers - increased budgetary control ranking high among them - many marketers say programmatic is also a very risky endeavor for them. According to new data just out from Trusted... >>

BizReport | Advertising March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a... >>

BizReport | Advertising February 08, 2017

Expert: Why 'funny' isn't enough for ads

From Budweiser's immigration themed spot to Heinz's decision not to advertise at all, people have been talking about the ad offerings from Super Bowl XI. Ask ten people who watched Sunday night's Super Bowl which was the best commercial, and... >>

BizReport | Advertising January 27, 2017

Survey: Businesses looking for innovation

A new year always brings insights into the past which lead to changes in the present, and 2017 is no different. And, according to new data out from Yes Lifecycle Marketing, a large number of marketers are looking for innovation... >>

BizReport | Advertising January 26, 2017

Ad Roundup: Launches to offer increased data

In today's advertising roundup, two product launches, and a partnership which are all geared at giving brands and marketers better data about their customers. ... >>

BizReport | Advertising January 23, 2017

Expert: Trends to watch in programmatic

There are three trends that, if used correctly, could help brands better utilize programmatic to control ad budgets. ... >>

BizReport | Law & Regulation January 17, 2017

Expert: How RegTech will impact 2017

The digital space is a fast-changing device, and brands who do not change with the times could lose their hold on the marketplace. RegTech is a new term buzzing around. Here's what brands need to know. ... >>

BizReport | Advertising January 13, 2017

4 ways TV will change in 2017

With such focus on online and live video, broadcast television might be overlooked. That, according to one expert, would be a mistake. Here are four ways TV will change in 2017 - and how that might impact brands. ... >>

BizReport | Advertising January 12, 2017

Ad Roundup: 3 releases launching in digital

In today's advertising roundup, three new releases to the digital space: one for VR, another for data, and a third for mobile ads. ... >>

BizReport | Advertising January 11, 2017

4 Questions with Integral's CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. I had the chance to chat with Integral Ad Science's... >>

BizReport | Advertising January 09, 2017

4 Trends to watch in ad:tech

Many experts believe data will have a big impact on brands in 2017. One expert offers four trends he believes brands should watch. ... >>

BizReport | Advertising January 05, 2017

Expert: Look beyond iOS, social

As we get into 2017, many brands are looking at social spaces as ways to engage consumers, and they're deciding which mobile developer has the best ROI for campaigns. Those are good things to research, but according to one expert... >>

BizReport | Advertising December 30, 2016

Expert: Brands must understand the product is the message

From native video to in-game ads to social and mobile and banners, there are more digital ad options than ever. Couple that will offline ad options, and it's no wonder many brands aren't sure where to go with the next... >>

BizReport | Advertising December 29, 2016

Expert: Brands should make these programmatic moves now

Programmatic continues to be a strong player in the digital advertising space, but there are two specific trends that one expert believes will impact brands in 2017. Along with those trends, are changes brands should consider making now. ... >>

BizReport | Advertising December 20, 2016

Expert: How brands can break through media noise

The landscape for advertising in the digital space has changed drastically over the past five years, with consumers 'tuning out' more and more ads, getting their news and information from alternative sources, and even changing how people watch TV and... >>

BizReport | Advertising December 14, 2016

Expert: Mobile, programmatic key for 2017

Programmatic, video, native, mobile. All these are buzzwords as we head into 2017, and according to one expert these four spaces will be key for business success. I sat down with AerServ's Andrew Gerhart to find out why. ... >>

BizReport | Advertising December 08, 2016

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. ... >>

BizReport | Advertising November 28, 2016

Experts: Make ad dollars go farther in 2017

Radio and newspaper, digital banners, mobile geo-fences, SMS - there are a plethora of ways brands can reach consumers. Three experts weigh in on how brands can better use their ad dollars in 2017. ... >>

BizReport | Advertising November 24, 2016

Expert: Ad trends that will impact 2017

With the holiday shopping season in full swing, many experts are turning their attention to 2017 advertising plans and budgets. Here are three trends that could impact where and how ad dollars are spent. ... >>

BizReport | Advertising November 24, 2016

Trends to watch in MarTech through 2017

Martech and Adtech, according to two experts, will not only continue to be crucial to marketers, but the lines between will continue to blur. Here's what brands need to know, as we head into 2017. ... >>

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