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BizReport | Advertising August 30, 2012

Report: Directly place ads most viewable

When it comes to ad viewability, the Q1-Q2 AdSafe Media Semi-Annual Report finds directly placed ads are winning out. Nearly half of directly placed ads are viewable, finds the report. The bad side? The ads aren't viewable for long.... >>

BizReport | Advertising July 10, 2012

Consumers happy to be reminded with retargeted advertising

Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>

BizReport | Advertising June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>

BizReport | Advertising May 30, 2012

PointRoll: Rich media pushing interaction, completion rates

PointRoll has released the 2011 Benchmark Report, identifying the top ad formats for engagement amongst consumers. The top verticals for interaction included Toys & Games Manufacturers, Consumer Goods Manufacturers and Pharma marketers. ... >>

BizReport | Advertising May 04, 2012

Social media ad spend overtakes search

A recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and close to overtaking online display advertising. ... >>

BizReport | Social Marketing May 02, 2012

How Kia gamified ads pushing purchase intent, product awareness

Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers -... >>

BizReport | Advertising April 11, 2012

ReachForce relases SmartForms to simplify online registrations

A new real-time registration form may help some business-to-business (B2B) marketers increase conversions. Called SmartForms and available from ReachForce, the forms allow for shorter forms but still include the integral information needed so marketers know how to approach the lead... >>

BizReport | Advertising April 10, 2012

BlueKai, Datalogix partnership marries big data with behaviors

Big data has been making big headlines - but not in great ways - for a few weeks now. The biggest of the not-so-great headlines intimating that although there is much data available brands aren't using properly and are losing... >>

BizReport | Advertising March 19, 2012

Another study finds brands aren't properly leveraging data

This is becoming a theme amongst online marketers: the data is there - in some cases in a brand's office - and yet it isn't being used to the fullest potential. Several studies have been released recently stating businesses aren't... >>

BizReport | Advertising March 19, 2012

Survey: B2B marketers missing opportunities

Too many B2B marketers are missing opportunities presented by adequate use of data, targeting and measurement. According to Crain's B2B Magazine survey brands are still 'pushing' ads rather than 'pulling' in consumers with the use of proper targeting methods.... >>

BizReport | Advertising March 15, 2012

How to get more from RTB

Proponents of Real Time Bidding (RTB) say it puts the right before the right consumer are the right time. Opponents say doesn't work properly. The key, of course, is somewhere in the middle and that 'you need more that a... >>

BizReport | Internet February 20, 2012

3 Questions with AudienceScience

Recently Stuart Colman was named Vice President, International, with AudienceScience. While we don't normally report on personnel changes, I thought this would be a good opportunity to chat with Stuart about changes to the global, online marketplace. His thoughts follow.... >>

BizReport | Advertising February 16, 2012

Adometry tapped by major publishers to protect ad inventory

Three big publishers - BUZZMEDIA, Publisher's Clearing House and The Seattle Times - have tapped Adometry to help manage and monitor display advertising on their websites. Through the agreement the publishers will use Adometry TagScan to administer, analyze and monitor... >>

BizReport | Advertising February 03, 2012

What 2011 can teach businesses for 2012 success

As February opens across the US businesses are reporting in on 2011 numbers. And the bulk of information so far points to 2011 being a good year for many online and mobile brands, and that bodes well for 2012, too.... >>

BizReport | Advertising December 27, 2011

How data will impact 2012 for brands, merchants

With connected devices, smartphones and increasingly mobile PCs people are connecting to content, entertainment and social networks more and more. That, of course, is where marketers are trying to connect. In 2012 more of those connections will be made using... >>

BizReport | Internet November 24, 2011

Monetate sees rapid increase in personalized web experiences

As the Internet becomes more fragmented brands are doing more things to engage consumers with relevant content; one of the newest ways to engage is through a personalized web experience. Through this, a consumer is shown content related to how... >>

BizReport | Advertising October 17, 2011

RTB spending to surpass $6B by 2015

As people across the globe become connected to the Internet, advertisers are pushing more dollars into a specific area: real-time bidding (RTB). According to a new PubMatic report the global RTB spend should surpass $6 billion by 2015 as advertisers... >>

BizReport | Advertising June 17, 2011

What's driving online ad growth?

2011 is looking like a banner year for online advertisers, even as we hit the half-way mark. The key to spending increases is that it isn't just advertisers who are doing it. Consumers are spending more time and money online... >>

BizReport | Advertising June 16, 2011

Study: Brands would increase online spend if metrics were better

A lack of solid insight into consumer behaviors, intentions and purchasing power may be holding back the online advertising spend, even as a record ad spending year is wrapped up. Although brands spent an online advertising record in 2010 and... >>

BizReport | Advertising May 18, 2011

Is CPV a solution for online advertisers?

Earlier this month, Facebook announced plans to include Cost Per View (CPV) to their advertiser options. CPV basically means advertiser pay per view, and that view is obtained by 'paying' consumers to watch ads. Good for the advertiser because they... >>

BizReport | Advertising April 05, 2011

Survey: Display, mobile priorities for advertisers

Move over video and search marketing. Savvy marketers are pushing for more display and mobile advertising time according to a recent survey. The survey, from Bizo, finds that most marketers believe display and mobile options are their best chance to... >>

BizReport | Advertising March 21, 2011

Forecast: Local Online could double by 2015

As more consumers look to online outlets for news and information, more local businesses are hoping to engage them in the space. That is the takeaway from a new forecast from BIA/Kelsey, which indicates that local online ad revenues may... >>

BizReport | Advertising March 16, 2011

Auto Survey: Consumers concerned about fuel efficiency

A new survey out from AdGenesis finds that, even before the upheaval in Libya and Egypt and before the Japanese earthquake, consumers were looking at fuel efficiency as their top concern for auto purchases. The resulting upheaval in the Middle... >>

BizReport | Advertising February 14, 2011

Big events grabbing more consumer attention each year

It is no secret that as big events approach, people become more interested in them. The problem seems to be that instead of using the information available from event to event and year to year, businesses have their own game... >>

BizReport | Advertising December 22, 2010

In game ads a hit with brands this season

With consumers hitting online stores this holiday season, advertisers have been looking for new and innovative ways to engage and connect. One of the ways? In-game advertising. This holiday season has seen brands turn to in-game advertising like no other... >>

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