RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

352 Tag Results

Pagination: 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14

25 result(s) displayed (226 - 250):

BizReport | Advertising archives May 22, 2014

Report: Programmatic spending surges

Small and local businesses are banking on programmatic advertising options. That is the takeaway from new data out from Casale Media's Index. According to their new report, covering Q4 2013 and Q1 2014, both local and small businesses pushing more... >>

BizReport | Advertising archives May 16, 2014

Forecast: 40% of ad budgets to be programmatic next year

Look for more from programmatic. That is the take away from a new report called The State of Programmatic Media which indicates that, as soon as 2015, about 40% of ad budgets may push into programmatic territory.... >>

BizReport | Advertising archives May 08, 2014

Instagram-style images in ads outperform glossy studio shots

Instagram-style images have been found to outperform studio-shot glossy product photos, according to new research carried out by social media agency Laundry Service. ... >>

BizReport | Advertising archives May 05, 2014

How Twilio helped CarGurus increase calls, texts

CarGurus is the sixth largest and fastest automotive shopping website in the United States that connects more than 7 million online car shoppers with the best deals at local car dealerships. Recently, they tapped Twilio to help them better engage... >>

BizReport | Advertising archives May 05, 2014

4 Questions with iSocket's Jalichandra

Programmatic is fast becoming a favorite for online ad buyers. The layer of automation in creating and serving ads and the guaranteed pricing are big pluses for brands with an eye on their ad investment. But which programmatic area is... >>

BizReport | Advertising archives May 02, 2014

Brands: Is viewability hurting your campaign?

In marketing it is critical to understand what marketing tactics and levers work as well as which don't work, especially when it's time to decide where you should spend that next $1 to drive more business. That is why the... >>

BizReport | Advertising archives April 10, 2014

Etailers: How direct marketing can help you reach goals

With spring in full swing across much of the Northern Hemisphere many retailers are counting on busy summers to fill in revenue gaps and help them get ready for the upcoming holiday season. One expert weighs in on how direct... >>

BizReport | Advertising archives April 03, 2014

Study: Cost, time a factor in building online presence

If they only had the money and a few extra hours each day, small businesses would have the presence of large corporations. That is the takeaway from a new study out from Huzzah Media found fewer than 20% of SMBs... >>

BizReport | Advertising archives April 01, 2014

Study: Advertisers want programmatic education

Programmatic ad buying, or real-time-bidding, has been gaining traction across the online space for more than a year. From a buyer's perspective, programmatic offers better control of price and placement than some other buying options. But new data out from... >>

BizReport | Advertising archives March 20, 2014

Millennials seen as loyal for brands

There is a theory that Millennials (aged 18-33) aren't brand loyal. That theory is picked apart by new data out from Adroit Digital which finds that, assuming their parents were brand loyal, Millennials are as well. ... >>

BizReport | Advertising archives March 19, 2014

Study: Forget campaigns, get personal with Millennials

Have a great product for Millennial consumers? Forget the all-out television, radio, print and online campaigns. According to new data out from SDL the best way to reach and engage Millennials is to get personal and build a relationship.... >>

BizReport | Advertising archives March 13, 2014

Study finds voters look to live streaming, not TV voting coverage

Looking ahead to the mid-term elections fewer people will be watching poll numbers on television and more will be following election results online. That according to new data which indicates voting consumers are spending less time, overall, with television and... >>

BizReport | Blogs & Content archives March 12, 2014

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new infographic... >>

BizReport | Advertising archives March 06, 2014

Ad Roundup: A social network, searching speech and big data analysis

This week platforms are taking what advertisers - and consumers - can do with their platforms to the next level through speech-based search, new social integrations and deeper analytics.... >>

BizReport | Ecommerce archives March 03, 2014

How the Aggregate Knowledge/Neustar acquisition will impact online businesses

Aggregate Knowledge and Neustar have been working together for quite some time now, but recently AK was acquired by Neustar and that has many wondering how their online space will change with the move. The big picture: by improving the... >>

BizReport | Advertising archives February 16, 2014

Bidtellect creating native ad platform

Two releases this week could help small businesses better connect with their customer base. One, a native ad platform, and the other, a general release of SMB networking tools. Here are the details.... >>

BizReport | Advertising archives February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>

BizReport | Advertising archives February 06, 2014

Study: 1/3 Super Bowl impressions lead to engagement

The biggest football game of the year - the Super Bowl - isn't so much about football anymore as advertising. But, according to one new study only about one-third of those exposed to Super Bowl ads (31.66% to 39.50%) will... >>

BizReport | Advertising archives February 03, 2014

Super Bowl Winners: Budweiser and Microsoft

The actual playing during the Super Bowl may have been a let-down for many viewers, but the commercials certainly kept people entertained. According to new data just out from Dialsmith and KGW the big winners for the night were Budweiser,... >>

BizReport | Advertising archives January 31, 2014

Prediction: More businesses will take ad dollars local

Look for more national brands to invest in local marketing. That is the takeaway from a new Balihoo report. The research shows more than three-quarters (85%) of national brands plan to either maintain their existing local spend or increase it... >>

BizReport | Advertising archives January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>

BizReport | Advertising archives January 29, 2014

ReachLocal, Baynote programs use big data to increase ROI

New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. ... >>

BizReport | Advertising archives January 27, 2014

SDL suite promises cross channel, device functionality

This week a product launch from SDL will give online marketers more to consider in campaign and content creation. The company has released a cloud-based cross channel toolset, set up to optimize online and mobile campaigns; the other release is... >>

BizReport | Blogs & Content archives January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the... >>

BizReport | Advertising archives January 14, 2014

Usablenet releases 2 new mobile options

This week Usablenet releases two new platforms, one to convert online content into a native experience and another to better control cross-channel mobile campaigns. Here are the details:... >>

Pagination: 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14