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BizReport | Advertising December 11, 2013

Reports show personalization impacts brand advertising

Two new reports, one focused on digital ads and another on the social space, underline the importance of a personal touch in the online space.... >>

BizReport | Advertising December 05, 2013

Reports show what worked and didn't over Thanksgiving

Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday.... >>

BizReport | Advertising November 18, 2013

AudienceScience: Bulk of ad budgets wasted

Half of Eurpoean advertisers say they'll invest more in digital ad efforts over the next year, a solid sign for the online space. But, according to new data out from AudienceScience, 40% also say they aren't sure about the ROI... >>

BizReport | Mobile Marketing November 05, 2013

Marin: How the mobile shift impacts advertising

Several months ago Google released their Enhanced Campaigns tool, to help brands better engage with consumers who are 'always on' because of their mobile devices. Through the offering brands can better target and engage without turning these 'always on' shoppers... >>

BizReport | Advertising November 05, 2013

Report: The more ad versions the merrier

While the brand message needs to be the same across the Web, mobile sites, television and print advertising, more brands are investing in multiple ad creative, hoping to more deeply engage consumers. That is the big takeaway from a new... >>

BizReport | Advertising October 30, 2013

Tips to improve cross-channel campaigns

According to experts, cross-channel campaigns are crucial to reaching desired audience members. No one marketing channel can be 100% effective, but by using multiple channels, brands are able to take advantage of how their customers spend their time, and reach... >>

BizReport | Advertising October 28, 2013

Report: Campaign engagement isn't working

New data shows traditional ways of engaging consumers - like through ad campaigns - is not working as well as it once did. The new Rise of Marketing Orchestration report from Forrester Consulting and Responsys advises brands not to rely... >>

BizReport | Email Marketing September 24, 2013

Constant Contact integrations may help brands engage

This week, a string of new integrations to the Constant Contact platform may help brands better connect and engage with customers online. The integrations are via Constant Contact's AppConnect and include APIs like iCapture, RoundBuzz, AdLeads, Ez Texting and Mojaba.... >>

BizReport | Advertising September 23, 2013

Marin, Visible release analysis tools

Along with the new releases to help marketers better connect, comes new monitoring software from Marin Software and Visible Technologies, geared to help brands better analyze and adjust online and social campaigns. ... >>

BizReport | Advertising September 20, 2013

Ad Roundup: Platforms additions power greater engagement

A trio of announcements this week should help both small and large businesses push engagement and relevance. Here's how:... >>

BizReport | Advertising September 12, 2013

Report: Ad viewability up, fraud levels down

News is mixed for the first half of 2013 from an advertising, but is perhaps skewing slightly toward the positive. According to new data out from the Integral Ad Science Q1-Q2 2013 Semiannual Review consumers are seeing ads more easily... >>

BizReport | Advertising September 10, 2013

Study: Television still driving store traffic

Online video may be garnering more buzz than traditional television, but new data out from Placed finds traditional television still has a place for many retailers. According to the Ratings to Retail - Fall TV 2013 report, television continues to... >>

BizReport | Advertising September 05, 2013

Marketo, Demandbase announce integration

A new integration in the online space will offer businesses a better way to personalize online experiences. Demandbase will integrate their targeting and personalization offerings within the Marketo system, giving Marketo clients additional advertising options.... >>

BizReport | Advertising August 23, 2013

How data stitching may change campaign ROI

Data stitching is buzzing around the online space, but many brands don't fully understand what data stitching is or how to use it. I recently chatted with iJento's Paige O'Neill, who explained that stitching links behavioral data, multichannel interactions and... >>

BizReport | Advertising August 14, 2013

How Lotame pushed PilotOnline 100% higher

We're talking a lot about data this week at BizReport. One common issue heard is that data is too disconnected. The Lotame platform helps to solve that problem by uniting data collection into a single platform.... >>

BizReport | Advertising August 07, 2013

How brands can use back-to-school to engage holiday shoppers

The back to school shopping season is in full swing, but there is more to this shopping windfall than paper and pencil sales. According to one expert, the back to school season is an early chance for online brands to... >>

BizReport | Social Marketing July 31, 2013

Aggregate Knowledge: Social pushing reach farther

Marketing executives may want to take a closer look - and an increased budget percentage - to social. That according to the Q2 Global Media Intelligence Report from Aggregate Knowledge. According to the data social and portals are pushing greater... >>

BizReport | Research July 31, 2013

Janrain: Up the relevance or lose customers

For the past few years experts have implored online brands to increase the relevance of their campaigns. New data out from Janrain repeats that phrase - but with a warning: brands who don't up the relevance factor are now at... >>

BizReport | Advertising July 31, 2013

More ad budgets pushed to data

It's no secret that more executives are interested in the data behind campaigns' success - and sometimes failure. But just how much focus is on that data may be a surprise to some. According to new data out from Blue... >>

BizReport | Advertising July 30, 2013

Corporate Visions: Price putting the pressure on sales

According to new data just out from Corporate Visions, most salespeople (81%) say CRM systems aren't helping them close the deal. Why? Because of price points.... >>

BizReport | Advertising July 30, 2013

Best ad options according to verticals revealed

Ever wondered if your campaigns might do better with a different advertising platform focus? They just might. New data out from Lyris and the Economist Intelligence Unit (EIU) breaks down which ad options - email, social media, paid search -... >>

BizReport | Advertising July 29, 2013

RTE taps Adap.tv for programmic buys

One more way for broadcasters to tap into their audience members: programmatic ad buys which target local viewers living or working abroad. Recently RTE, the Irish Republic's largest broadcaster tapped Adap.tv to power programmatic buys outside the Republic - and... >>

BizReport | Advertising July 17, 2013

Ad Roundup: RTB spending up, partnership to up engagement

This week, data out from a leading advertising exchange underlines the importance of budget control and real time bidding. Meanwhile, a new partnership should also help advertisers up the engagement level of their lists.... >>

BizReport | Advertising July 02, 2013

Unruly, Solve Media products to push ads into new territory

Magna Global has released their latest forecast, predicting in part that the global ad-spend will see a slight decline through the end of 2013, growing to nearly $490 billion; while that is technically a 4% decrease (Year over Year) from... >>

BizReport | Ecommerce June 25, 2013

Roambi launches Business cloud option

This week a new cloud-based tool enters the online space; Roambi Business is a secure cloud option for online businesses to better source data and garner insights without an big outlay of cash to start off. The platform takes data... >>

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