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BizReport | Advertising March 20, 2014

Advertising Roundup: More data, more targeting

Three ad solutions are building on the data trend, details in today's Advertising Roundup. ... >>

BizReport | Advertising March 17, 2014

Ad expansions reflect importance of data, programmatic

This week two leading online ad platforms are expanding their reach, and the moves are an indication of the importance not only of data for advertising but the interest of businesses in programmatic buying options.... >>

BizReport | Advertising March 12, 2014

AdRoundup: Video, mobile and social offerings increase connectivity

This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.... >>

BizReport | Advertising March 06, 2014

Ad Roundup: A social network, searching speech and big data analysis

This week platforms are taking what advertisers - and consumers - can do with their platforms to the next level through speech-based search, new social integrations and deeper analytics.... >>

BizReport | Advertising February 21, 2014

Platforms offer native, augmented reality ad options

Two new platforms are offering publishers and content providers more options in the ads served within their platforms, which could prove to improve engagement from a reader standpoint.... >>

BizReport | Advertising February 20, 2014

TeamQuest to simplify optimization while Aquto offers mobile data

TeamQuest and Aquto are releasing new platforms aimed at engagement and efficiency for mobile and online businesses. Here are the details:... >>

BizReport | Advertising February 19, 2014

Platforms offer sales, video solutions

This week Mozu is tapping into sale tax, offering a new integration that will give merchants more control - and security - in sales tax collection; meanwhile Are You A Human is launching a new video unit that will put... >>

BizReport | Trends & Ideas February 17, 2014

MarketLive integrates ecomm platform with partner ecosystem

MarketLive is making a change to their partner ecosystem. The expansion is called MarketLive Connect, a group of providers who give those using the platform better access to retargeting data and social commerce options to help to improve conversion rates,... >>

BizReport | Advertising February 16, 2014

Bidtellect creating native ad platform

Two releases this week could help small businesses better connect with their customer base. One, a native ad platform, and the other, a general release of SMB networking tools. Here are the details.... >>

BizReport | Advertising February 10, 2014

Funding rounds underline interest in online ad potential

This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details.... >>

BizReport | Advertising February 05, 2014

Bizo, Jivox announcements give advertisers more to look for

This week two online powerhouses Bizo and Jivox are making announcements that should get advertisers and brands talking. ... >>

BizReport | Advertising February 03, 2014

Platform allows brands to analyze multiple variables at once

A new release from Sailthru is giving brands a new way to look at analytics through the identification of both revenue and retention trends in a single dashboard. Called Sailthru Advanced Analytics, the platform looks at both revenue and retention... >>

BizReport | Advertising January 29, 2014

Brands: Getting creative leads to better programmatic performance

Want to enhance campaign performance for programmatic ad buys? Get creative. That is the takeaway from a new report out from CPXi, based on data from AppNexus. By the way, that 'get creative' message isn't just referring to the creativity... >>

BizReport | Advertising January 29, 2014

ReachLocal, Baynote programs use big data to increase ROI

New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. ... >>

BizReport | Advertising January 21, 2014

Brainshark, Viewpoints releases offer brands better access to content

Two releases this week will put online brands in better control of online content - the kind that they create for marketing campaigns as well as review-based content which can be used on-site to give consumers more product information.... >>

BizReport | Blogs & Content January 20, 2014

How brands will tap into the emotional center on Super Bowl Sunday

Just a couple of weeks until the Super Bowl and that has consumers - and brands - wondering how they'll top year's past. Funny ads are as much a part of the Super Bowl as touchdowns and corn chips. But... >>

BizReport | Advertising January 20, 2014

Interactive units top releases from ePrize, blurbIQ

This week, new campaigns will hit the online space with greater interactivity; brands are hoping this increased interactivity will translate to enhanced engagement.... >>

BizReport | Advertising January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>

BizReport | Advertising January 14, 2014

Usablenet releases 2 new mobile options

This week Usablenet releases two new platforms, one to convert online content into a native experience and another to better control cross-channel mobile campaigns. Here are the details:... >>

BizReport | Advertising January 14, 2014

Ad Roundup: Funding and Acquisition News

Advertising headlines this week include an acquisition that may change how mobile video viewers engage with content and funding to help expand a promising ecommerce platform.... >>

BizReport | Advertising January 09, 2014

Euclid, Appnext releases focus on analysis, mobile functionality

This week Euclid Analytics and Appnext are releasing a new platforms space focused on analysis and mobile functionality. ... >>

BizReport | Advertising January 08, 2014

Ad Roundup: Acquisitions, new hires and funding

Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year. ... >>

BizReport | Advertising December 16, 2013

Ad Roundup: New offerings give marketers additional quality controls

Three new releases into the online ad space should sent up advertisers to better control campaign spending as well as to give the brand better intelligence about campaign performance. ... >>

BizReport | Advertising November 25, 2013

Three new releases put images forward

This holiday season there are three new ad releases which may help paint a better picture for brands - through both advertising and customer service.... >>

BizReport | Advertising November 13, 2013

Ad RoundUp: Funding, increased targeting and pricing structures

This week, a new funding announcement underlines the importance of brands knowing where traffic is coming from while two releases are set up to offer online brands more control of ad spending, targeting.... >>

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