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BizReport | Advertising November 05, 2013

Ad Roundup: Analytics abound in new releases

Analysis of advertising campaigns becomes more important each day as more people logon to the World Wide Web, stay engaged with content and social networks via mobile devices and use devices in-store to research products.... >>

BizReport | Advertising November 01, 2013

Releases add analytics, data options

Data is the key to the online space, and two new releases are set up to deliver real time and first party analytics to brands across the online space. Here's how:... >>

BizReport | Advertising October 16, 2013

HP launches digital marketing suite

A new solution out from HP Autonomy is marrying real time data analysis and personalized experience to give online retailers higher engagement. Called the HP Digital Marketing Hub, the new solution analyzes large chunks of data to segment customer bases,... >>

BizReport | Advertising October 16, 2013

Releases validate business contacts, provide stronger analysis

A trio of releases today in the online space should help brands better target customers and keep businesses in compliance with advertising regulations. Here's how:... >>

BizReport | Advertising October 08, 2013

Releases enhance content, social campaigning and analysis

Campaign analysis has fast become a must-have for online brands. No less important is the ability to create content focused on a brand's message and to deeply engage through social media. Three releases, from Corporate Visions , Engagor and Constant... >>

BizReport | Advertising September 23, 2013

Jivox, ReachLocal releases focus on content

Whether building an online presence or trying to deepen engagement with online ads and content, new releases from Jivox and ReachLocal add value for US businesses.... >>

BizReport | Advertising September 20, 2013

Ad Roundup: Platforms additions power greater engagement

A trio of announcements this week should help both small and large businesses push engagement and relevance. Here's how:... >>

BizReport | Advertising September 17, 2013

Solutions improve analytics to boost campaign performance

This week, both Bizo and Aimee launch new, analytics based platforms, set up to enhance how brands connect online. The Aimee tool is set up to serve more relevant on-site copy while the Bizo solution is set up to analyze... >>

BizReport | Advertising September 16, 2013

Solutions offer increased relevance for web visitors

New releases in the online ad space may set up businesses to better engage with consumers while at the same time helping them keep an eye on the budgetary bottom line.... >>

BizReport | Advertising September 12, 2013

Adobe upgrades Target, adds Campaign tools

Several changes to the Adobe Marketing Cloud this week - including upgrades to the Adobe Target solution and the addition of Neolane platform, which has become Adobe Campaign. The Adobe Campaign platform, formerly Neolane, is a cross channel campaign management... >>

BizReport | Advertising August 22, 2013

Ad Roundup: Syndication everywhere and Content recommendations

Two solutions are increasing the ability of brands to properly target advertising while protecting consumers' identity. Here's how: ... >>

BizReport | Advertising August 22, 2013

3 Questions with iJento's CMO

Data is becoming a bigger part of the advertising pie. As more people go online from different devices, engage with content in different ways and then share that content, data can help brands find patterns and improve the targeting of... >>

BizReport | Advertising August 12, 2013

Platform to ID phony traffic

There is a new player in the online security space. Mdotlabs released as a spin-off from the Broadcast Interactive Media platform; Mdotlabs is set up to help online businesses and ad agencies identify fraudulent online traffic and better protect their... >>

BizReport | Advertising August 02, 2013

blurbIQ, YieldMetrics announcements signal changes to video, analysis sectors

Two announcements this week in the online ad space signal changes coming to advertisers and brands. Here's how:... >>

BizReport | Advertising July 11, 2013

Strathcom Media taps Acquisio for budget management

Strathcom Media and Acquisio have released some interesting new data - they've double the AdWords ROI for automotive clients across North America. Strathcom tapped Acquisio's Bid & Budget Management platform to help control ad budgets for auto dealerships in Canada.... >>

BizReport | Advertising June 24, 2013

Centro release Brand Exchange

The Centro Brand Exchange is rolling out multi-screen ad options, including tablet and mobile inventory and opening their inventory for DSPs and agency desks. Meanwhile, the platform is getting solid reviews from Trust Metrics, a provider of digital measurement standards.... >>

BizReport | Advertising June 17, 2013

Platforms hope to push interactivity

A new video lab and new platform integrations are setting up to help online businesses better tap into consumers' need for interactivity. Here's how: ... >>

BizReport | Advertising June 12, 2013

Launches push the engagement level for online brands

This week, three solutions are offering up better ways for online brands to engage and re-engage their consumer base - through social networks, through their stomachs and through the right advertising at the right time. Here's how:... >>

BizReport | Search Marketing June 07, 2013

Tools offer added insights to online, mobile brands

GinzaMetrics and App Annie tools are pushing brands into a better space, at least where analysis is concerned. Through their new and upgraded platform online and mobile brands should gain better insight into consumer behaviors and actions.... >>

BizReport | Advertising June 07, 2013

Platform may offer solution to banner blindness problem

In 2012 more than $37 billion were spent on ads in the US, with more than 5 trillion display ad impressions served. And, while consumers see 63 ads per day on average only about 8% are clicking on those ads.... >>

BizReport | Advertising June 06, 2013

New comScore, Anametrix tools offer brands more analysis

It isn't enough for a business to have a web or social media presence. Brands need to be able to analyze how their presence is influencing consumers, across platforms and across screens. Two new tools help to do exactly that.... >>

BizReport | Advertising May 31, 2013

Platform announcements underscore online influence

This week marked milestones for three popular online platforms - in the form of live chat upgrades, call blocking options and skyrocketing usage numbers. Here's how:... >>

BizReport | Advertising May 30, 2013

A rebrand and new marketing toolset from SEOMoz

The week, SEOMoz gets a bit of a facelift with a new name and a new suite of tools set to offer better insights into branded campaigns across the web - including search and social options.... >>

BizReport | Advertising May 29, 2013

Optify launches SMB-focused tool

A new, lightweight tool is launching from Optify today, set up to help smaller businesses utilize the full value of contact and lead information without a clunky interface. From a single dashboard, both sales and marketing teams can use the... >>

BizReport | Advertising May 28, 2013

Nimble update signals important contacts

Nimble is releasing new tools set up to give businesses more insight into customer leads. Nimble 3.0 is being called a relationship manager, offering businesses more developed connections and handing them information about leads that should help to build deeper... >>

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