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BizReport | Advertising archives October 09, 2009

Borrell Associates: Local ad forecast bright in '10

Although 2009 will not go down in any record books as a great year for online advertising, the outlook for 2010 is much brighter - especially for local marketers. Next year, local online is expected to bring in nearly $15... >>

BizReport | Advertising archives October 06, 2009

Forecast: Email, WOM spend to reach $3 billion

There is still a lot to be said to consumers from email, word-of-mouth and presence management. So much that a new report from BIA/The Kelsey Group suggests that the ERPM (Email, Reputation and Presence Management) spend will reach $3.1 billion... >>

BizReport | Research archives September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913... >>

BizReport | Advertising archives August 24, 2009

ANA: Marketers beginning to spend again

Despite economists certainty that the US recession is nearly over, advertising agencies and businesses aren't biting. Although, there is good news to report for the past six months. According to the latest information from the Association of National Advertisers (ANA)... >>

BizReport | Research archives August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one... >>

BizReport | Research archives August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad... >>

BizReport | Advertising archives July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end... >>

BizReport | Advertising archives July 09, 2009

Forecast: Online ad spend shows double-digit growth

Consumers may still be pinching pennies, but it appears that more marketers are turning to the Internet to reach them. According to a new quarterly forecast from Publicis ZenithOptimedia Group, online ad spending is expected to increase just over 10%... >>

BizReport | Advertising archives June 26, 2009

Forecast: Ad slide to lessen in 2010

With layoffs still happening and many consumers hitting the 'stay'cation rather than the vacation highway, marketers may be feeling the pinch. The good news? The pinch will begin to lessen in the coming months, especially as we head into 2010.... >>

BizReport | Advertising archives April 13, 2009

ScreenDigest: Online advertising to drop 5%

Online marketers, publishers and content providers can expect revenues to drop about 5% by the end of 2009. That, according to a recent ScreenDigest report. The report blames the recession on the current economy in the US. After a 10%... >>

BizReport | Advertising archives February 10, 2009

Forrester: European ad spend to increase only 10%

The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while... >>

BizReport | Advertising archives December 08, 2008

Forecast: More advertisers will use direct marketing in 2009

In the coming year more and more marketers are going to try reaching out and touching someing directly. According to a forecast from the Direct Marketer's Association, direct marketing efforts will account for just over half (52%) of the entire... >>

BizReport | Blogs & Content archives December 02, 2008

Platform would forecast ad availability, price

If you need a few more metrics to help make the best marketing decisions - and who doesn't with this economy? - a new platform could help. In January, Yieldex will launch a new application which is said to forecast... >>

BizReport | Research archives August 27, 2008

Report: '08 ad outlook dims, search outlook brightens

There is good news and bad news for online marketers. The bad? Another analytics firm has lowered their online advertising expectations for the year. The good? The outlook for the immediate future, meaning 2009, is brightening. Today, Carat, lowered their... >>

BizReport | Advertising archives August 13, 2008

Forecast: Look for online advertising to jump

Although the big four advertising categories - automotive, travel, finance and telecom - have all decreased their overall advertising spends, a recent forecast from Bernstein Research indicates that online advertising is about to hit an uptick. The report finds several... >>

BizReport | Advertising archives January 22, 2008

Yankee: Online ad spend to reach $50 billion

The next three years could be a watershed for online advertisers. According to a recent Yankee Group forecast, online advertising could reach $50 billion by 2011. That is a 24% annual increase.... >>

BizReport | Advertising archives April 02, 2007

ZenithOptimedia announces revisions to global ad spend outlook

Online ad spending will overtake radio a year earlier than previously forecast, says ZenithOptimedia in today’s announcement, in which they revised their global ad spending outlook.... >>

BizReport | Research archives March 08, 2007

2006 online advertising revenue hits record high

The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers.... >>

BizReport | Advertising archives March 01, 2007

Search, display to lead online ads past $60B

With strong growth in online display ads and paid search advertising, investment bank Jefferies & Co. is predicting that online advertising will surpass $60 billion by 2010. Last year, Jefferies & Co. predicted the online ad spend would reach only... >>

BizReport | Trends & Ideas archives March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs.... >>

BizReport | Advertising archives December 08, 2006

UK Out-Advertising U.S. Online

Online advertising grows year by year, but the fastest growth seems to have shifted away from the United States and into the United Kingdom. Online advertising in the UK is growing at about 40% per year. ... >>

BizReport | Research archives December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend.... >>

BizReport | Trends & Ideas archives September 22, 2006

Is Rich Media Good For You?

A recently published Kagan Research report forecasts rich media will be the fastest growing area of internet advertising from 2006-2015, with the category having topped $1 billion in 2005.... >>

BizReport | Advertising archives September 21, 2006

Online Advertising Being Scrutinized

After Yahoo has issued a surprise revenue warning earlier this week, marketers, media buyers and internet companies are scrutinizing the health and future of online advertising.... >>

BizReport | Advertising archives September 19, 2006

Yahoo Shares Drop 10%

The Wall Street Journal published today an article announcing that Yahoo Inc. executives warned online advertising growth appears to be slowing in some categories. According to Yahoo this has pushed shares to plunge more than 10% and triggered a large... >>

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