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BizReport | Advertising archives August 03, 2012

Prevent ad collisions with new AdSafe solution

It's often a violation of an agreed insertion order (IO), but it still happens. According to new data released by brand protection firm AdSafe, 6 - 7% of ads are affected by ad collision. ... >>

BizReport | Advertising archives July 23, 2012

Poll: Amazon more trustworthy than Facebook

New data out from Harris Interactive and Placecast finds that, from a consumer data standpoint, most US shoppers trust Amazon more than they trust social network Facebook. Most poll respondents (66%) said Amazon's use of personal data 'somewhat to very... >>

BizReport | Advertising archives March 23, 2012

Platform extracts customer insights for better targeting

Over the past month several studies have been released, all indicating that the wealth of data online isn't being used to its fullest potential. Either brands aren't making the data actionable or they're utilizing the data is ways that don't... >>

BizReport | Advertising archives March 05, 2012

DoubleVerify makes data available to AppNexus users

Beginning this morning businesses using the AppNexus ad platform will have more data at their fingertips. AppNexus is a leading real-time technology platform while DoubleVerify is a leader in online media verification and real-time decision making.... >>

BizReport | Advertising archives January 31, 2012

eXelate, Nielsen Catalina enter partnership agreement

As the online space becomes more fractured between mobile, online, social and other activities advertisers are looking for more than simply ad buys. They are looking for targeting abilities; a new partnership between eXelate and Nielsen Catalina adds another level... >>

BizReport | Advertising archives January 03, 2012

How data collection improvements will impact 2012

Data collection is high on the radar of many marketers as we begin 2012. Proper data collection techniques, transparency and even how to better utilize the data collected online. I recently chatted with Krux Digital's Tom Chavez about trends in... >>

BizReport | Advertising archives November 21, 2011

comScore validates eXelate data

Purchase intent data has become more important to online brands through 2011; this type of data allows brands to see which consumers are most interested in their products. eXelate, a leader in purchase intent data, has announced their purchase intent... >>

BizReport | Advertising archives June 09, 2011

Limelight Networks: Shorter video ads viewed to completion

Video ads have proven to be effective at engaging consumers. According to research from Limelight Networks' EyeWonder Interactive Advertising Services group, video ads now account for nearly 13% of all video viewed online and 1.2% of all minutes spent viewing... >>

BizReport | Advertising archives March 24, 2011

TRAFFIQ release offers direction with analytics

Brands who want a bit more information from the analytics side may get just that from a new TRAFFIQ release. Called Data Tree Landscape, the offering gives brand advertisers a kind of guide to determine which data they need and... >>

BizReport | Advertising archives March 23, 2011

$4.5 million in funding round for connection hub Motista

Every business wants a better connection to their consumer base. While many rely on generalized web research, the Motista solution offers more specific details for businesses based on specific brands, segments and competing companies. The platform has announced a $4.5... >>

BizReport | Advertising archives September 28, 2010

PubMatic launches firewall to protect online data

A new release from PubMatic should give publishers a bit higher comfort level where their data and information is concerned. Today the company launches a firewall which will help to prevent the leakage of data and give publishers more transparency... >>

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