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BizReport | Advertising archives January 29, 2014

ReachLocal, Baynote programs use big data to increase ROI

New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. ... >>

BizReport | Advertising archives January 22, 2014

Ad Roundup: Releases increase data load, engagement

This week three platforms are changing the way their clients target advertising and customer engagement. Here's how:... >>

BizReport | Advertising archives January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>

BizReport | Advertising archives December 23, 2013

Two experts weigh in on the importance of data for 2014

Data has taken on a life of its own in the online advertising world. It has its own value as a currency and commodity and its own ecosystem in the cloud. Consumers are gaining control over "their data" with technologies... >>

BizReport | Advertising archives December 23, 2013

How to make data work for you

Increasingly, users and customers are creating and consuming content on mobile devices every day. This can make it difficult for advertisers and brands to find users with engaging and relevant - and device sensitive - content.... >>

BizReport | Advertising archives December 20, 2013

How analytics will change 2014

Each year advertising and customer data becomes more important. The same will be true in 2014, especially as the online space becomes more fragmented between online, mobile and social sectors.... >>

BizReport | Advertising archives September 23, 2013

Marin, Visible release analysis tools

Along with the new releases to help marketers better connect, comes new monitoring software from Marin Software and Visible Technologies, geared to help brands better analyze and adjust online and social campaigns. ... >>

BizReport | Advertising archives September 10, 2013

Ad Roundup: Content curation and international expansion

This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.... >>

BizReport | Advertising archives August 30, 2013

Headway Digital launches data for emerging markets

Okay brands, time to get your metrics on - outside of your existing comfort zone. In this global economy a growing number of businesses are looking outside their region or city to find new customers. One platform is helping, by... >>

BizReport | Advertising archives August 23, 2013

How data stitching may change campaign ROI

Data stitching is buzzing around the online space, but many brands don't fully understand what data stitching is or how to use it. I recently chatted with iJento's Paige O'Neill, who explained that stitching links behavioral data, multichannel interactions and... >>

BizReport | Advertising archives August 22, 2013

3 Questions with iJento's CMO

Data is becoming a bigger part of the advertising pie. As more people go online from different devices, engage with content in different ways and then share that content, data can help brands find patterns and improve the targeting of... >>

BizReport | Advertising archives August 14, 2013

Top 4 challenges in monetizing data

The wealth of data being pushed to businesses around the globe on a daily basis is staggering, but much of that data continues to be either ignored or used in a way that isn't beneficial to the brand. ... >>

BizReport | Advertising archives August 14, 2013

How Lotame pushed PilotOnline 100% higher

We're talking a lot about data this week at BizReport. One common issue heard is that data is too disconnected. The Lotame platform helps to solve that problem by uniting data collection into a single platform.... >>

BizReport | Advertising archives July 31, 2013

More ad budgets pushed to data

It's no secret that more executives are interested in the data behind campaigns' success - and sometimes failure. But just how much focus is on that data may be a surprise to some. According to new data out from Blue... >>

BizReport | Advertising archives July 09, 2013

BlueKai links offline, online interactions

BlueKai is upgrading their existing data management platform to link offline and online behaviors, giving brands a more realistic picture of what customers want. Through the platform brands can bring offline CRM data into the online space.... >>

BizReport | Advertising archives June 24, 2013

Centro release Brand Exchange

The Centro Brand Exchange is rolling out multi-screen ad options, including tablet and mobile inventory and opening their inventory for DSPs and agency desks. Meanwhile, the platform is getting solid reviews from Trust Metrics, a provider of digital measurement standards.... >>

BizReport | Advertising archives June 24, 2013

How to better analyze, understand location data

As more consumers hit the mobile and PC-based web, advertisers are looking for new and innovative ways to contact and engage those very consumers. Location data is one way some advertisers are making a better impression on shoppers, but for... >>

BizReport | Advertising archives June 21, 2013

3 Questions with Sense Networks

More and more businesses are looking into location based data, believing location can give them better insights into what Consumer A wants at a given time and how to engage that shopper. One platform is set up to help analyze... >>

BizReport | Advertising archives June 19, 2013

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their... >>

BizReport | Advertising archives June 14, 2013

Enhanced data, engagement behind 3 new releases

This week Ooma, myThings and Acquisio have announced new partnerships and integrations set to give online businesses great reach across their customer spectrum.... >>

BizReport | Email Marketing June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed... >>

BizReport | Ecommerce archives May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered.... >>

BizReport | Advertising archives April 24, 2013

SponsorPay tool links comScore data with ads

The new AdPlanner tool, out now from SponsorPay marries targeted advertising with comScore audience data. With those two layers of targeting working together, the tool should bring online brands to a deeper level of engagement within their audience segments.... >>

BizReport | Advertising archives April 04, 2013

eXelate launches data optimization service

A new product out from eXelate is set to create pools of data information so that brands have a better handle on targeting. The eXelate Data Optimization Service tests and refines data to create more targeting data sets for users.... >>

BizReport | Advertising archives March 04, 2013

Solve Media, comScore partner for Native Insights reporting

Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online... >>

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