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BizReport | Advertising September 04, 2014

Partnership to improve data leveraging

Data is increasingly important, not just to create online campaigns but to serve relevant ads to engaged consumers at the right time and in the right place. A new partnership in the online space should give brands and marketers better... >>

BizReport | Advertising August 18, 2014

Partnership to roll out data-focused customer experience

There is a dearth of data in the online space: data about how customers make purchases, data about interests, data about paths to purchase. A new partnership in the online space is set up to use data to improve overall... >>

BizReport | Advertising August 06, 2014

Visible Technologies launches global geo-location tool

When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers. ... >>

BizReport | Advertising August 05, 2014

Marin integrates Salesforce for enhanced data

This week Marin Software is giving their customers a better look at data. Through an integration with Salesforce, Marin's customers will be able to optimize search, social and display campaigns with CRM data.... >>

BizReport | Advertising July 11, 2014

Ad Roundup: Email creation and better data

This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. ... >>

BizReport | Advertising June 25, 2014

Study: Unified marketing driving ROI

Unified marketing is a fairly new term to the online space, the basic tenets are that by unifying data brands can create more personalization, improve customer service and obtain better customer segmentation - which leads back to the targeting/personalization key.... >>

BizReport | Advertising June 19, 2014

Data, programmatic buying at heart of 3 new offerings

Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details:... >>

BizReport | Advertising June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:... >>

BizReport | Ecommerce June 11, 2014

Advertising Roundup: Data, data, data

Data is key to two new releases in the ecommerce ad space. Signal and Mirror Image are upgrading how brands collect and use data to better engage consumers. Here's how:... >>

BizReport | Advertising June 10, 2014

Jivox launches Data Engine

Jivox is pushing a cloud-based data engine into the online ad space; the new advertising tool is a component in their IQ Ad Server. The tool allows marketers automate the production and delivery of online campaigns and also provides rich... >>

BizReport | Advertising May 01, 2014

How to better use audience data to target

We are seeing more and more local brands spend more on advertising to stay relevant and top of mind with their local consumer base. At the same time more national and regional brands are pushing dollars into the local ad... >>

BizReport | Advertising April 30, 2014

Sitecore, Jun Group releases widen reach

Two new releases this week are set up to widen the reach of both advertisers and causes/charities. Here are the details. ... >>

BizReport | Advertising April 29, 2014

Brands: Why you need converting and non-converting data

Some experts point to conversion data as the most important for etailers. The problem with this kind of thinking is that each consumer follows a different path to purchase, and while Customer A may convert soon after seeing an ad,... >>

BizReport | Advertising March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Ecommerce March 07, 2014

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that... >>

BizReport | Advertising February 21, 2014

Beckon release aggregates data into singular view

This week a potentially game-changing platform is releasing to the public. The Beckon SaaS platform aggregates data sources into a singular view, giving brands a clear view of what is - and isn't - working with their campaigns. ... >>

BizReport | Advertising January 29, 2014

ReachLocal, Baynote programs use big data to increase ROI

New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. ... >>

BizReport | Advertising January 22, 2014

Ad Roundup: Releases increase data load, engagement

This week three platforms are changing the way their clients target advertising and customer engagement. Here's how:... >>

BizReport | Advertising January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>

BizReport | Advertising December 23, 2013

Two experts weigh in on the importance of data for 2014

Data has taken on a life of its own in the online advertising world. It has its own value as a currency and commodity and its own ecosystem in the cloud. Consumers are gaining control over "their data" with technologies... >>

BizReport | Advertising December 23, 2013

How to make data work for you

Increasingly, users and customers are creating and consuming content on mobile devices every day. This can make it difficult for advertisers and brands to find users with engaging and relevant - and device sensitive - content.... >>

BizReport | Advertising December 20, 2013

How analytics will change 2014

Each year advertising and customer data becomes more important. The same will be true in 2014, especially as the online space becomes more fragmented between online, mobile and social sectors.... >>

BizReport | Advertising September 23, 2013

Marin, Visible release analysis tools

Along with the new releases to help marketers better connect, comes new monitoring software from Marin Software and Visible Technologies, geared to help brands better analyze and adjust online and social campaigns. ... >>

BizReport | Advertising September 10, 2013

Ad Roundup: Content curation and international expansion

This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.... >>

BizReport | Advertising August 30, 2013

Headway Digital launches data for emerging markets

Okay brands, time to get your metrics on - outside of your existing comfort zone. In this global economy a growing number of businesses are looking outside their region or city to find new customers. One platform is helping, by... >>

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