RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

211 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9

25 result(s) displayed (151 - 175):

BizReport | Advertising archives January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to... >>

BizReport | Advertising archives January 26, 2015

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face... >>

BizReport | Internet January 14, 2015

Ecommerce Roundup: Payroll and performance insights

Two new releases into the ecommerce space should make it simpler for both small and large businesses to perform. Here's how:... >>

BizReport | Advertising archives January 06, 2015

Survey: Marketers want targeting, data, team building

While most marketers aren't going to tell their competitors exactly what is on tap for 2015, a new survey out from Conductor gives use some hints as to where marketers will spend the bulk of their efforts in the new... >>

BizReport | Advertising archives December 16, 2014

Ad RoundUp: Analysis key to releases

Today two online hubs are improving the reach marketers can gain from their analysis. Apigee's Edge and DataHero are each releasing options to help online brands make the most of site and campaign data.... >>

BizReport | Advertising archives November 10, 2014

How to turn data into intelligence

Until recently, consumer profiles that marketers target have been limited because data wasn't being synched globally, or not all the data was being captured. The more data that ad tech professionals can gather, the better and more sophisticated the targeting... >>

BizReport | Advertising archives November 07, 2014

Expert Advises: Know the intent

As more consumers move to ecommerce and social networks they are sharing more and more about their likes and dislikes. This kind of information can be crucial to brands because it builds on the traditional targeting methods of demographic, behavior... >>

BizReport | Advertising archives September 30, 2014

Ad RoundUp: Tapping into data solutions

Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns.... >>

BizReport | Advertising archives September 19, 2014

Ad Roundup: Partnerships and acquisitions to improve platforms

This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: ... >>

BizReport | Advertising archives September 04, 2014

Partnership to improve data leveraging

Data is increasingly important, not just to create online campaigns but to serve relevant ads to engaged consumers at the right time and in the right place. A new partnership in the online space should give brands and marketers better... >>

BizReport | Advertising archives August 18, 2014

Partnership to roll out data-focused customer experience

There is a dearth of data in the online space: data about how customers make purchases, data about interests, data about paths to purchase. A new partnership in the online space is set up to use data to improve overall... >>

BizReport | Advertising archives August 06, 2014

Visible Technologies launches global geo-location tool

When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers. ... >>

BizReport | Advertising archives August 05, 2014

Marin integrates Salesforce for enhanced data

This week Marin Software is giving their customers a better look at data. Through an integration with Salesforce, Marin's customers will be able to optimize search, social and display campaigns with CRM data.... >>

BizReport | Advertising archives July 11, 2014

Ad Roundup: Email creation and better data

This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. ... >>

BizReport | Advertising archives June 25, 2014

Study: Unified marketing driving ROI

Unified marketing is a fairly new term to the online space, the basic tenets are that by unifying data brands can create more personalization, improve customer service and obtain better customer segmentation - which leads back to the targeting/personalization key.... >>

BizReport | Advertising archives June 19, 2014

Data, programmatic buying at heart of 3 new offerings

Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details:... >>

BizReport | Advertising archives June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:... >>

BizReport | Ecommerce archives June 11, 2014

Advertising Roundup: Data, data, data

Data is key to two new releases in the ecommerce ad space. Signal and Mirror Image are upgrading how brands collect and use data to better engage consumers. Here's how:... >>

BizReport | Advertising archives June 10, 2014

Jivox launches Data Engine

Jivox is pushing a cloud-based data engine into the online ad space; the new advertising tool is a component in their IQ Ad Server. The tool allows marketers automate the production and delivery of online campaigns and also provides rich... >>

BizReport | Advertising archives May 01, 2014

How to better use audience data to target

We are seeing more and more local brands spend more on advertising to stay relevant and top of mind with their local consumer base. At the same time more national and regional brands are pushing dollars into the local ad... >>

BizReport | Advertising archives April 30, 2014

Sitecore, Jun Group releases widen reach

Two new releases this week are set up to widen the reach of both advertisers and causes/charities. Here are the details. ... >>

BizReport | Advertising archives April 29, 2014

Brands: Why you need converting and non-converting data

Some experts point to conversion data as the most important for etailers. The problem with this kind of thinking is that each consumer follows a different path to purchase, and while Customer A may convert soon after seeing an ad,... >>

BizReport | Advertising archives March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Ecommerce archives March 07, 2014

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that... >>

BizReport | Advertising archives February 21, 2014

Beckon release aggregates data into singular view

This week a potentially game-changing platform is releasing to the public. The Beckon SaaS platform aggregates data sources into a singular view, giving brands a clear view of what is - and isn't - working with their campaigns. ... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9