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BizReport | Advertising archives September 23, 2015

What the Simulmedia, TiVo Research partnership means for data

This week Simulmedia and TiVo Research announced a partnership that will give brands independent verification to their television campaigns. What does this mean for the TV space? ... >>

BizReport | Advertising archives September 23, 2015

Ad Roundup: Tools use data for better insight

In today's advertising roundup: releases from Pixalate and BrightEdge that offer brands additional insights into both online and mobile data. ... >>

BizReport | Advertising archives September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the... >>

BizReport | Advertising archives September 07, 2015

Ad Roundup: Solutions to increase analytics options

In today's advertising roundup: a partnership and a tool roll out that should give brands a better handle on data. ... >>

BizReport | Advertising archives August 28, 2015

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his... >>

BizReport | Advertising archives August 21, 2015

What are your top 3 tips for brands to connect their data?

Some businesses continue to have a disconnect between the data they collect and the data used to target and optimize their marketing messages. One expert offers his top 3 tips to connect data. ... >>

BizReport | Advertising archives August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. ... >>

BizReport | Advertising archives August 18, 2015

Ad Roundup: Social data, semantic classification and native ads

In today's advertising roundup: A new tool setting brands up to better understand their customers, a native ad offering in the programmatic space and an acquisition that should give brands access to more fluid data. ... >>

BizReport | Advertising archives July 15, 2015

Top 4 tips to improve customer experience through data

The customer experience is becoming more important to retailers and marketers every day, and that experience must be equal across devices as well as in stores. One expert offers advice on how to use data to improve the customer experience.... >>

BizReport | Advertising archives July 07, 2015

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. ... >>

BizReport | Advertising archives July 06, 2015

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is... >>

BizReport | Advertising archives June 30, 2015

Corporate Visions release powers insights-based data

New today: Power Insights from Corporate Visions. The new release gives brands the ability to power data-based insights for use in both ad campaigns and sales conversions. The tool was created after a recent survey which found that many decision... >>

BizReport | Advertising archives June 07, 2015

Study: Linked data a trial for brands

It is fairly simple to find consumer data online these days - there are third party data hubs, there are company-based email lists, social media and the list goes on. But, according to one new study, linking the data available... >>

BizReport | Advertising archives June 07, 2015

Ad Roundup: Releases, partnership put advertisers in charge of data

In today's advertising roundup the data game is building. Komoona is adding publisher-side RTB options, while Datasift offers up Facebook data and Yahoo adds third party measurement. ... >>

BizReport | Advertising archives May 14, 2015

Brands: Are you stumbling over data?

Today, brands are better at parsing data to gain customer insights, but many still have a long way to go when it comes to putting that information into an actionable context. There are still many issues companies need to work... >>

BizReport | Advertising archives May 11, 2015

Top tips for a better data strategy

Data is crucial for brands, be they online or brick and mortar. But did you know there is a difference between data, intelligence and insight? One expert breaks down what brands need to know to build a better data strategy.... >>

BizReport | Advertising archives April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality... >>

BizReport | Advertising archives April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing.... >>

BizReport | Advertising archives March 25, 2015

Survey: More brands moving data to the cloud

Look for more businesses - both small and large - to begin moving their data into the public cloud. That is the takeaway from a new Talend study which shows a majority (60%) of surveyed brands have moved or will... >>

BizReport | Advertising archives March 24, 2015

Study: Brands 'unable' to merge data fragments

Despite the wealth of data available in the online space - or perhaps because of it - many marketers are still struggling to engage and convert shoppers. Even those shoppers who should be prime targets. A new study out from... >>

BizReport | Advertising archives March 18, 2015

Study: Disconnect between data, experience

While most brands know the power of data, many continue to struggle with analyzing and them implementing strong, data-based strategies. And that, according to new research out from Econsultancy and Ensighten, is hurting the overall customer experience.... >>

BizReport | Advertising archives March 12, 2015

Ad Roundup: All About The Data

Today's advertising roundup has a data bent. Several platforms have released new tools setting up businesses to better handle and understand the data at their fingertips. ... >>

BizReport | Advertising archives February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech... >>

BizReport | Advertising archives February 13, 2015

Why CMOs need data, not feelings, to succeed

Advertising campaigns have never had hard physical data to connect how a new customer came to buy a product. Instead most have relied on questions like 'how did you learn about Product X' to determine if campaigns were succeeding. One... >>

BizReport | Advertising archives February 11, 2015

Ad Roundup: Customer data takes center stage

Today's ad roundup offers further proof that brands are upping the customer data ante: two new solutions offer more holistic data views and another is beginning an integration that will be brands more detail for customer profiles. ... >>

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