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BizReport | Advertising archives June 07, 2016

Ad Roundup: Updates and a solution launch for online businesses

In today's advertising roundup, an update for customer calls, new tools for business presentations and an enhanced data solution. ... >>

BizReport | Advertising archives June 06, 2016

Expert: Changes in data challenging marketers

It's no secret that data is more complex not than it was in 2010, and it's no secret that many marketers continue to struggle with both collecting and compiling data. One expert explains the challenges. ... >>

BizReport | Advertising archives May 20, 2016

Top 3 tips for better personalization

Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three... >>

BizReport | Advertising archives May 12, 2016

Ad Roundup: Data center of new releases

In today's advertising roundup, three new releases that put the focus on data. ... >>

BizReport | Advertising archives May 12, 2016

Poll: Personal data high on consumers watch list

When it comes to having personal information stolen during a security breach, consumer say they'd rather 'break a bone'. That according to new data from Feedzai, which also found more than half of consumers believe it is 'never acceptable' for... >>

BizReport | Advertising archives May 03, 2016

Ad Roundup: Releases focus on data

In today's advertising roundup, a trio of releases that are focused on the data and targeting side of online advertising. ... >>

BizReport | Advertising archives April 28, 2016

How data impacts marketing automation

While many brands have quickly adopted marketing automation, many don't have the systems in place to get the most from automation. One expert explains why and offers tips to help. ... >>

BizReport | Advertising archives April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. ... >>

BizReport | Advertising archives April 27, 2016

Study: Predictive analytics key for growth

For B2B brands, it isn't enough to measure what has happened in the past, marketers need to be able to better predict future growth and revenue numbers. That is the takeaway from new Radius research, which finds that when predictive... >>

BizReport | Advertising archives April 07, 2016

Studies: Marketers struggling to understand data

Data lag and content performance are high on the radar of most businesses. That, according to two new reports that indicate brands are concerned with the lag between data collection and analysis, and that many aren't sure how their content... >>

BizReport | Advertising archives March 24, 2016

Ad Roundup: Announcements underscore importance of data

In today's advertising roundup, a merger, a partnership and a new release, all of which underscore the importance of data analysis for mobile and digital brands. ... >>

BizReport | Advertising archives March 23, 2016

Experts: What Google Analytics 360 means for brands

This month Google announced a new suite of tools, Google Analytics 360, that are geared toward campaign measurement. The tools compile data from different sourced, and then share insights with brands. Two experts weigh in on what this new offering... >>

BizReport | Advertising archives March 18, 2016

Top 3 tips for a better data strategy

Data continues to be a crucial part of retailer strategy, both online and offline, and yet many brands still struggle with how to best create and implement a data strategy. One expert offers his top 3 tips for a strong... >>

BizReport | Advertising archives February 24, 2016

Ad Roundup: Platforms to increase data

In today's advertising round up, a trio of releases that should increase brands' ability to utilize customer data to personalize campaigns. ... >>

BizReport | Email Marketing February 22, 2016

Ad Roundup: Email, data solutions released

In today's advertising roundup, a release for email marketers and two data solutions up the ante for businesses. ... >>

BizReport | Advertising archives February 17, 2016

Ad Roundup: Solutions to increase data, engagement

In today's advertising roundup, two releases across the online and mobile spaces that should help brands better engage with in-market consumers. ... >>

BizReport | Advertising archives January 20, 2016

Ad Roundup: Releases to improve data

Data is expected to play a bigger part in marketers' success than every this year. Two new tools in the online space may help those marketers better understand their customers. ... >>

BizReport | Advertising archives January 11, 2016

How dirty data hampers brands

"Dirty data" is nothing new, either online or offline, but according to a recent Integrate poll upwards of 40% of data in the B2B space is "poor quality". As we move forward in 2016, brands need to be not only... >>

BizReport | Advertising archives January 05, 2016

Top 3 tips to improve data use

Heading into 2016 many experts are calling for record setting years not only in ecommerce, but in digital and mobile advertising as well. That means brands need to have a handle on online data. Here are our top 3 tips... >>

BizReport | Advertising archives December 31, 2015

Top 3 tips to use data to improve retail

We've seen how data can be used on a campaign by campaign basis to target the right consumers, but one expert believes data can be used to strengthen brands' overall retail strategies. Here's how. ... >>

BizReport | Advertising archives December 18, 2015

Ad Roundup: Partnerships to offer data, targeting

In today's advertising roundup several new partnerships should line brands up with improved data. Details below: ... >>

BizReport | Advertising archives December 14, 2015

Expert: Predictive intelligence to mature in 2016

Looking ahead to 2016, one expert believes we will see the roles of sales and marketing staffs do a bit of a switch, with salespeople moving up the sales funnel and marketers moving down. But, the biggest change may be... >>

BizReport | Advertising archives December 03, 2015

Ad Roundup: Platforms to offer more insights, control

In today's advertising roundup, a trio of releases in the mobile and online spaces that should help brands take control of customer data and information. ... >>

BizReport | Advertising archives November 09, 2015

Top 5 tips to improve Big Data use

With the wealth of data out there, it is surprising that more campaigns aren't raging successes. The problem, according to one expert, is in how brands use - or don't use - big data. Here's how you can better use... >>

BizReport | Advertising archives October 08, 2015

Brands: Why you need prescriptive analytics

There are four common types of data analytics that can be used: descriptive, diagnostic, predictive, and prescriptive. According to one expert prescriptive analytics are crucial for retail brands. Here's why. ... >>

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