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BizReport | Advertising archives November 17, 2016

Ad Roundup: Partnerships and a new release

In today's advertising roundup, a new SnapChat-like ad unit, and two partnerships that may help businesses better connect with consumers. ... >>

BizReport | Advertising archives November 16, 2016

Ad Roundup: Tools to help understand, monitor shoppers

Two new releases into the digital space should give brands more insight into their customer base. ... >>

BizReport | Advertising archives November 11, 2016

Expert: How channel data will influence 2017

Channel data is not new, but according to one expert the importance of proper channel data analysis and attribution will be key as merchants and brands head into 2017. ... >>

BizReport | Advertising archives November 03, 2016

Top 4 reasons to consolidate marketing tech data

Salesforce is one of the top platforms for businesses to gain and measure marketing tech data. However, many are still not consolidating that data, and this can make it difficult to truly understand how campaigns are faring. One expert offers... >>

BizReport | Advertising archives October 12, 2016

Expert: How Personalization 2.0 is impacting brands

Personalization has been key to many brands' online and offline marketing efforts for several years, but personalization itself has changed. Here's what brands need to know about Personalization 2.0. ... >>

BizReport | Loyalty Marketing September 30, 2016

Top 3 tips to better source loyalty data

Data-driven loyalty can serve as the key to bettering the relationship between brand and consumer by offering an avenue for more personalized loyalty - adding value and driving further engagement through relevant loyalty offerings. Here are our top 3 tips... >>

BizReport | Advertising archives September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. ... >>

BizReport | Advertising archives September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? ... >>

BizReport | Advertising archives September 16, 2016

Expert: How 2nd party data can help businesses

While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains. ... >>

BizReport | Advertising archives September 13, 2016

Ad Roundup: 3 releases focused on analysis

In today's advertising roundup, three new releases to the digital space, all of which offer brands better insights into campaigns. ... >>

BizReport | Advertising archives September 07, 2016

5 tips for better personalization

Hyper-personalization has become a big push for many digital brands, but there is a fine line between personalizing content and ads...and freaking out shoppers. Here are five tips that will help brands better hyper-personalize. ... >>

BizReport | Advertising archives August 25, 2016

Ad Roundup: Releases, partnerships focus on data

In today's advertising roundup: data. One new release and two partnerships are focused on how to better connect brands with data analysis. ... >>

BizReport | Advertising archives August 23, 2016

Ad Roundup: Mobile, data tools released

In today's advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data. ... >>

BizReport | Advertising archives August 18, 2016

Ad Roundup: 3 releases tap into data

In today's advertising roundup, three new tools that brands can use to better understand their customers. ... >>

BizReport | Advertising archives August 16, 2016

Ad Roundup: 3 releases to increase business' knowledge

In today's advertising roundup, three new releases that are focused on helping improve brands' collection, understanding and use of digital data. ... >>

BizReport | Advertising archives July 20, 2016

Ad Roundup: Tool offer improved analytics

In today's advertising roundup, three new offerings which will put brands in touch with improved customer analytics. ... >>

BizReport | Advertising archives July 14, 2016

Top 3 tips to build a location intelligence strategy

SiteZeus has developed an AI system that enhances Location Intelligence (LI), proving to be increasingly capable, the SiteZeus software can run through billions of data points in the blink of an eye and is always advancing. Here are three tips... >>

BizReport | Advertising archives July 13, 2016

Ad Roundup: Data partnerships and releases

In today's advertising roundup, a trio of releases and partnerships that focus on data collection and analysis. ... >>

BizReport | Advertising archives July 12, 2016

Ad Roundup: Platforms increase connection

In today's advertising roundup, three platform upgrades which should help brands increase their understanding of the consumer base, which should help to improve engagement. ... >>

BizReport | Advertising archives July 12, 2016

Expert: Why brands must understand location intelligence

While many brands are quickly familiarizing themselves with artificial intelligence, one expert believes businesses must go further. Local Intelligence, he says, can be quite beneficial for most online brands. ... >>

BizReport | Advertising archives July 01, 2016

Top 3 tips to create a stronger data strategy

A strong data strategy is crucial to brand's connection to consumers. Here are three tips to strengthen your data strategy. ... >>

BizReport | Advertising archives June 30, 2016

Study finds more people unwilling to share data

In news that many brands won't want to hear: a growing number of consumers are unwilling to give up their personal data. According to new Boxever data more than half of those surveyed say they don't want brands to have... >>

BizReport | Advertising archives June 29, 2016

Expert: Why real time isn't fast enough

Real-time data and analysis was supposed to put brands in touch with data that was still relevant to the consumer. But, according to one expert, real-time isn't timely enough. Here's why. ... >>

BizReport | Advertising archives June 27, 2016

Study: Still a disconnect between data, growth

The use of data analytics continues to be a challenging area for businesses. That's one key takeaway from the new 3Q Digital report, Modern Marketers: Addressing Today's Three Biggest Challenges to Growth. ... >>

BizReport | Advertising archives June 09, 2016

Top 3 tips to help with data merge

Technology advancements and innovation in business intelligence are enabling marketers to manage their data more efficiently and quickly than ever before. While data is becoming more complex and can inundate marketers, they also have access to more advanced tools to... >>

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