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BizReport | Advertising October 23, 2014

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way... >>

BizReport | Advertising October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>

BizReport | Advertising October 02, 2014

Study: Mobile video a compliment to TV

According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are... >>

BizReport | Advertising September 03, 2014

The differences between American, European ads and why they matter

It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible.... >>

BizReport | Advertising January 21, 2014

Brainshark, Viewpoints releases offer brands better access to content

Two releases this week will put online brands in better control of online content - the kind that they create for marketing campaigns as well as review-based content which can be used on-site to give consumers more product information.... >>

BizReport | Blogs & Content July 05, 2013

Top 3 tips to create actionable content

Mobile devices have changed how many people consume content, but these devices are now also changing the way brands and advertisers create ads. One big step is adding interactivity to what used to be a print-only experience. Print advertisers are... >>

BizReport | Blogs & Content July 04, 2013

How to create content that will engage across screens

'Lean back' experiences are on the rise with consumers, especially those in the most space. More shoppers are using tablets to read content, and while in the tablet space are engaging with product images. This trends offers retailers a new... >>

BizReport | Advertising June 20, 2013

Jivox, vSplash push interactivity with platforms

Two established online platforms are pushing the interactivity boundaries, with native ad content options and actionable data insights.... >>

BizReport | Advertising June 17, 2013

Platforms hope to push interactivity

A new video lab and new platform integrations are setting up to help online businesses better tap into consumers' need for interactivity. Here's how: ... >>

BizReport | Advertising September 28, 2011

FliteHub creates app-like ads

A new release from Flite may up the engagement factor when it comes to online ads. By including content from across the webs, including social, video and other rich media options, the ads should help to better engage consumers with... >>

BizReport | Blogs & Content January 12, 2009

Report: The most rewarding content sites for marketers

The theory that targeting highly-readered blogs will result in more sales conversions has pushed many online marketers to find those big traffic niche blogs. But a new report from Outsell Insights indicates that these blogs aren't the only places marketers... >>

BizReport | Blogs & Content January 09, 2009

OPA: Ads are more influential on premium content sites

Don't expect your randomly placed ad to have a huge impact on sales conversions. According to a new report from the Online Publishers Association the effectiveness scores for ads placed on premium content sites were significantly higher than ads placed... >>

BizReport | Advertising July 10, 2008

Study: Longer B-to-C Magazines Increase Engagement

Shorter isn’t necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers. ... >>

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