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BizReport | Ecommerce June 01, 2020

Reports outline changes to shopper behaviors in wake of COVID-19

There is no arguing with the fact that things have changed since social distancing and quarantine guidelines went into effect in March of this year. But just how long will these changes last? Or are these changes something that will... >>

BizReport | Advertising May 27, 2020

Study: People want brands to listen to them

A growing number of consumers want brands to listen to them. That is a key takeaway from new Disqo data which finds, among other things, that more than 90% of consumers feel brands should listen to their opinions, and they're... >>

BizReport | Advertising May 14, 2020

Study pinpoints how advertisers have adjusted strategy

As with consumers, many advertisers are changing the way they are doing things, and it appears those changes will remain in effect until the pandemic has passed - meaning until there is a vaccine to help fight the virus. That... >>

BizReport | Advertising May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. ... >>

BizReport | Advertising May 08, 2020

Reports: Consumers ready to move on, looking to social to connect

New reports underline the dichotomy surrounding most consumers at this point: they are ready for life to return to a more normal state but continue to worry about the risks associated with in-person shopping, worshipping, or working.... >>

BizReport | Advertising April 29, 2020

Expert: What advertising looks like in a cookie-less world

First it was Google announcing they would do away with third-party cookies, but Safari beat Google to the punch, so to speak, beginning to block third-party cookies a full week before Google could. While the move is good for consumers,... >>

BizReport | Advertising April 28, 2020

Toy/Game spending skyrockets in Q1

With more consumers spending time at home, it should come as no surprise that toy and game brands are increasing their overall ad spend, but the amount they're investing may come as a surprise. According to MediaRadar, the ad spend... >>

BizReport | Advertising April 10, 2020

Expert: How brands can improve Coronavirus response

Consumers are getting emails and seeing thousands of ads focused on how businesses are responding to the COVID-19 pandemic. But instead of this content reassuring consumers, many are finding the messaging off-putting. One expert explains why - and what brands... >>

BizReport | Advertising March 20, 2020

Study: One-quarter of ad scans see malvertising

Malvertising may be more prevalent than many businesses think. That is a key takeaway from new AdSecure data in which their researchers found that 27% of ad scans completed by their platform detected malvertising.... >>

BizReport | Loyalty Marketing March 13, 2020

The importance of Q1 to overall strategy

Keeping a store top-of-mind is increasingly important because the digital space makes it easy for consumers find more selection, better pricing and better experiences with the click of a mouse. New data out from Cardlytics suggests that Q1, a time... >>

BizReport | Advertising February 04, 2020

Early winners for Super Bowl include Doritos, Budweiser/Bud Light

The Kansas City Chiefs are the newly crowned Super Bowl Champions, and while viewers definitely stayed to what is one of the most hotly-contested championship games in a few years, the big winners - as per usual - are the... >>

BizReport | Advertising January 15, 2020

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on... >>

BizReport | Advertising January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising,... >>

BizReport | Internet December 27, 2019

4 trends to watch in digital for 2020

Digital brands may begin to see some changes in how business is done online in 2020, and at least one of those changes - the growth of voice search - may have a big impact on how brands engage with... >>

BizReport | Advertising December 18, 2019

Trend: Look for ABM efforts to increase

New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year.... >>

BizReport | Search Marketing December 17, 2019

The Amazon Effect to Google Maps, how brands can engage in 2020

January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search... >>

BizReport | Advertising December 16, 2019

Targeting key for digital space

It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert.... >>

BizReport | November 27, 2019

Expert: How 2020 will impact digital campaigns

With Thanksgiving upon us, the countdown is now on for January, updated campaign and marketing strategies, and whatever else the new year brings. Just what might merchants and brands find with the change of the calendar? We asked a digital... >>

BizReport | Advertising archives November 21, 2019

Top 3 tips for global marketing over 2019 holidays

With Chinese E-commerce giant Alibaba generating more than $38 Billion on Single's Day - November 11th - more than e-tailers will make on Black Friday/Cyber Monday weekend, marketers should be looking around the globe for customers and opportunities. For doing just... >>

BizReport | Advertising archives November 14, 2019

How brands can tap into the self-care trend

Self-care. Me time. Choosing happy. These are all phrases floating around the Internet and social media space, but the phrases are more than a mantra, especially for younger consumers. Self-care is a $450 million market with memberships to gyms and... >>

BizReport | Ecommerce archives October 15, 2019

Top 3 Tips to retargeting success in Q4

Just over a month away from America's Black Friday, the unofficial kick-off to the holiday season, but there is still time for merchants and brands to set themselves up for success. Here's how brands can better use retargeting and reengagement... >>

BizReport | Advertising archives June 21, 2019

How to create a strong SPO strategy

By 2020 programmatic ad spending is predicted to reach $100 billion. As this spend continues to increase so is the reliance on Supply Side Platforms (SSPs) for quality space and, according to one expert, why more brands must incorporate Supply... >>

BizReport | Advertising archives June 11, 2019

Study: Half of ad spend to be online in 2020

More and more ad dollars are moving online, but according to one report over the next year 'more' will equal half. According to WARC's International Forecast about half of the global ad spend will be spent online in 2020. ... >>

BizReport | Internet April 30, 2019

Expert: 1 Year later, what's happening with GDPR

While more consumers may say they're worried about and/or actively looking for solutions to keep their personal data private, new data indicates they aren't actually taking steps to secure that data. According to data from BestVPN about half (46%) of... >>

BizReport | Advertising archives April 29, 2019

Study finds most marketers pushing personalization

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from... >>

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