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BizReport | Advertising August 02, 2018

Forecast: Digital ad spend to push higher

Halfway through 2018, and despite the political ad spend as America approaches the 2018 Mid-Term Elections, the overall ad spend is flat. That's the takeaway from Matrix Solution's 2018 Midyear Ad Spent Report. That is, traditional ad spaces are not... >>

BizReport | Advertising July 26, 2018

Study: Martech advances won't push humans from jobs

There has been much talk over the past few years of robots taking over more human jobs. But, according to one report, marketers aren't worried about this trend. That's because 56% feel their jobs require a human element to better... >>

BizReport | Advertising July 11, 2018

Survey: Google, Facebook most influential

Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as... >>

BizReport | Advertising July 09, 2018

Top 3 strategies for SMBs post net neutrality

The end of net neutrality could have a devastating impact on small businesses which rely on equal access to internet bandwidth in order to deliver their product. And one of the most frustrating aspects of the whole situation is that... >>

BizReport | Internet July 03, 2018

How will ad strategies fare post net-neutrality?

Despite US Senate action in May which could have nullified the Federal Communications Commission's repeal of net neutrality, a set of rules set up to require ISPs to treat all digital content equally and not slow or speed users' access... >>

BizReport | Advertising June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Search Marketing May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. ... >>

BizReport | Mobile Marketing April 17, 2018

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return... >>

BizReport | Advertising March 26, 2018

Survey: Amazon shoppers 'don't notice' ads

New survey data indicates Amazon shoppers maybe blinded to ads. But, that doesn't mean marketers should avoid advertising in Amazon's marketplace. That because, although more shoppers within Amazon report not noticing ads, those who do notice are highly engaged. ... >>

BizReport | Advertising March 23, 2018

Expert IDs steps brands should take to increase online security

New data out from SiteLock indicates most (66%) of customers won't return to a site after data has been compromised. Researchers also found that most branded sites have some form of malware operating most of the time. We asked an... >>

BizReport | Advertising March 02, 2018

Despite data prevalence, merchants aren't connecting the customer dots

There is a wealth of data online, from ecommerce to social media and SEM. Still, many merchants are struggling to create an engaging and cohesive customer experience that uses this data. That's the word from the new Solving for CX... >>

BizReport | Advertising February 20, 2018

Experts believe cookies are dead, but what will replace them?

New data out from Viant indicates most executives believe the data-cookie is living on borrowed time. In fact most (64%) believe marketers will stop relying on probabilistic data points like cookies within the next two years. The question in, what... >>

BizReport | Advertising February 06, 2018

Experts weigh in on Google Chrome's filtering announcement

Last week, Google announced a 'mute' button, hailed as a way for consumers to take back control of the ads they see online. By muting irrelevant or improperly targeted ads, consumers should see more content of interest, but does it... >>

BizReport | Advertising January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. ... >>

BizReport | Advertising January 30, 2018

Early Super Bowl ads put focus on drinks

Amobee has been watching the lead up to Sunday's Super Bowl LII closely and according to their data, drinks are likely to have a big showing during the game. Brands including Pepsi and Budweiser have generated nearly half of Super... >>

BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Advertising January 03, 2018

Expert: Why marketers must prep for CPV, Location Intelligence, and BlockChain now

2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well. ... >>

BizReport | Advertising December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. ... >>

BizReport | Advertising December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation.... >>

BizReport | Advertising December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are... >>

BizReport | Ecommerce November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. ... >>

BizReport | Advertising October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. ... >>

BizReport | Advertising October 11, 2017

Shoppers actively seeking deals, here's how marketers can engage

While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important... >>

BizReport | Advertising September 26, 2017

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are... >>

BizReport | Advertising August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. ... >>

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