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BizReport | Advertising March 16, 2021

IAB/PwC identify brand challenges post-pandemic

While the pandemic may have resulted in higher-than-average ecommerce and m:commerce revenues, saving many merchants from despair, ongoing lockdowns and change consumer habits are also forcing brands to adjust on the fly to consumers' needs. That is a key takeaway... >>

BizReport | Advertising March 09, 2021

Brands: Why vanity metrics aren't serving your strategy

Clicks and follower counts may look good on paper, but they likely aren't converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that... >>

BizReport | Ecommerce March 08, 2021

Studies highlight how brands are doing post-COVID

Two new reports highlight just how well brands are doing - or not - in their quest to meet consumers in the digital space, and just what consumers are looking for when it comes to brand communication in an increasingly... >>

BizReport | Advertising February 03, 2021

Study finds UK brands not ready to be cookie-less

New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses... >>

BizReport | Advertising January 29, 2021

Report: Ad-supported streaming wanted by UKers

Consumers in the UK are all-in on supporting their streaming habits with ads. That is a key takeaway from new Integral Ad Science (IAS) data which shows that most UK consumers are 'willing to watch' ads in exchange for free... >>

BizReport | January 22, 2021

Top 4 ad trends to watch in 2021

As we move through January 2021, it is clear that many things that changed in 2020 because of the coronavirus pandemic will continue to impact the overall digital advertising space. Things like the amount of time people are spending online,... >>

BizReport | Advertising January 20, 2021

Top 3 tips to use performance data to improve campaign optimization

With the end of the cookie and changes to Apple's IDFA making user targeting a challenge, marketers and agencies are looking for new ways to enhance ad targeting. One data source which marketers can tap into is improved creative intelligence.... >>

BizReport | Email Marketing January 04, 2021

Report: Email delivers for retailers

Email saw a surge in performance over the 2020 holiday season. That is a key takeaway from new LiveIntent data. Researchers at LiveIntent partnered with MediaRadar, surveying how advertisers fared throughout the holiday season, and while the overall digital ad... >>

BizReport | Advertising December 31, 2020

3 pieces of tech that could improve brands' 2021

With 2021 right around the corner and an end to the COVID-19 pandemic possibly in sight, many businesses and merchants are making plans to get diners back into their establishments and shoppers back into their stores, both virtual and physical.... >>

BizReport | Advertising December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues.... >>

BizReport | Advertising December 02, 2020

Forecast: 2020 ad declines to rebound in 2021

For the first time in a decade, global media spending fell in 2020. Total global media spending is expected to be down nearly 7% YoY, reaching about $1.2 trillion for the year. Much of the decline is blamed on the... >>

BizReport | Ecommerce November 04, 2020

Expert: How to re-enter regular business post-lockdown

While the COVID-19 pandemic has not simply disappeared as some have said it would, businesses are trying to return to a more normalized setting. For many that means opening physical stores, for some it means keeping their workers at home... >>

BizReport | Advertising October 26, 2020

Reports ID important trends in lead-up to holiday season

According to new data out from Barclaycard UK consumer spending increased by about 2% for September, the largest increase since coronavirus lockdowns began. Spending was up across the board from grocery to travel, a sign that consumers are beginning to... >>

BizReport | Advertising October 15, 2020

Malvertising: What to Watch

New data out from GeoEdge finds that malvertisers are upping their use of malicious content to target people. Their data finds that nearly half (42%) of publishers have received reader complains because of malicious content and 20% have either lost... >>

BizReport | Advertising October 05, 2020

Expert: How marketers can capitalize on streaming trends

It seems as if every television network, cable service and even online portal now has a streaming service. This makes sense as more and more people are cutting the cable cord and turning to digital streaming to watch not only... >>

BizReport | Advertising September 30, 2020

Top 3 things consumers now want from marketers

Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means... >>

BizReport | Advertising September 15, 2020

Reports: As ad spends increased so did fraud attempts

Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80%... >>

BizReport | Advertising September 09, 2020

Expert weighs in on needed CX tools

With so much of marketers' and retailers' efforts moving online with shoppers, many businesses are struggling to keep up with what their customer base wants. We asked a digital expert how brands can improve their CX programs to better engage.... >>

BizReport | Advertising September 01, 2020

Study: Programmatic spending spikes as physical stores shutter

The programmatic ad spend has seen a big spike in spending so far this year, perhaps because of the pandemic and the sheer number of businesses that had to shutter physical locations. Pushing ad dollars online, for buy online/curbside pickup... >>

BizReport | Advertising August 27, 2020

Top 3 tips for marketers to survive COVID-19

According to some experts overall ad spending for 2020 will be down significantly, perhaps as much as 5%, as consumers stay home and watch their pennies in the midst of a global pandemic. With ad spending down, marketers must make... >>

BizReport | Advertising August 05, 2020

Study finds brands set to increase digital ad spend

As more business is conducted in the online world business owners are watching and pushing more of their ad budgets into the digital space. In fact, according to new data out from Fractl and Buzzstream say they'll increase their digital... >>

BizReport | Advertising August 04, 2020

Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session... >>

BizReport | Ecommerce July 27, 2020

Expert: Why brands must focus their digital transformation

At the beginning of the year, the bulk of brands and marketers were focused on digitally transforming their business. For some that meant opening an online marketplace, for others it was updating the way they advertised online, and for some... >>

BizReport | Advertising July 08, 2020

Mid-year check-in: what marketers need to know

As we begin the second half of 2020 and as more businesses open following the lockdown measures put into place to quell the spread of COVID-19, many are wondering what do they do now? Is this a return to old... >>

BizReport | Advertising July 03, 2020

Reports: How consumers are reacting as stay-home orders lift

As states begin to re-open but with cases of COVID-19 still spiking around the US, many consumers are changing their minds about what to do next. According to new data out from Engine Insights more than half (54%) of consumers... >>

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