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BizReport | Ecommerce November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. ... >>

BizReport | Advertising October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. ... >>

BizReport | Advertising October 11, 2017

Shoppers actively seeking deals, here's how marketers can engage

While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important... >>

BizReport | Advertising September 26, 2017

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are... >>

BizReport | Advertising August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. ... >>

BizReport | Mobile Marketing August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app... >>

BizReport | Advertising July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending... >>

BizReport | Advertising July 11, 2017

Study: Localization stymies CMOs

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66%... >>

BizReport | Internet July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by... >>

BizReport | Advertising July 05, 2017

Top 3 tips to avoid ad blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. Here are three tips to keep ads from being... >>

BizReport | Advertising June 30, 2017

Study: Experience key to data sharing

When it comes to customers willingly sharing their data, it's all about the experience. That's a key takeaway from RichRelevance's new Creepy or Cool survey. As with year's past, consumers show a willingness to share their data and information with... >>

BizReport | Advertising June 13, 2017

Offensive content could kill brands

Consumers are more conscious of the content associated with brands, so much that many say they would switch brands if their ads are placed near something offensive. That's the word from the CMO Council. The new study "How Brands Annoy... >>

BizReport | Advertising June 05, 2017

Experts weigh in on Google's new ad blocking announcement

Google says they're nearing release for a new Chrome tool release - a release that would automatically block 'annoying ads'. Google is calling their new tool 'The Ad Experience Report", and says that in addition to auto-blocking, the tool will... >>

BizReport | Advertising May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed... >>

BizReport | Advertising May 24, 2017

Analysis shows 8 ad networks are 100% fraudulent

While there is no denying the benefits for advertisers and publishers working with ad networks, choosing the right network has never been more important. One new report finds several networks are fraudulent. TUNE analyzed more than 24 billion clicks from... >>

BizReport | Advertising May 24, 2017

Reports: Video key, shoppers want better targeting

Two new reports in the digital space finds video key to getting shoppers to sites, but once on-site, shoppers aren't feeling as if the content is relevant to them. ... >>

BizReport | Advertising April 18, 2017

Study: Consumers aren't overexposed during campaigns

An interesting finding from IntegralAds' new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers, in fact, ad fraud is making it seem as if more viewable... >>

BizReport | Advertising April 14, 2017

Top 4 tips to up the Adtech game

With the goal of reducing reliance on middlemen in the adtech ecosystem and taking greater control over revenue, more publishers are building or acquiring their own platforms. Here are four ways publishers can be successful with this strategy. ... >>

BizReport | Advertising April 05, 2017

Ad Roundup: Releases focus on contact

In today's advertising roundup, a trio of releases that put the focus on the contact between brands and customers. ... >>

BizReport | Advertising April 03, 2017

Reports: Communication, Emotion key for engagement

Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. ... >>

BizReport | Advertising March 27, 2017

Ad Roundup: Analysis basis for releases, expansions

In today's advertising roundup, a business expansion, a partnership, and an analytics tool lauch - all focused on data. ... >>

BizReport | Advertising March 16, 2017

How to use sports to reach shoppers

Sporting events like the Olympics, the Super Bowl, and the NCAA Men's Basketball Tournament are growing their viewership - online and offline - every year. Still, it can be hard to reach these viewers with relevant ads. One expert explains... >>

BizReport | Advertising March 15, 2017

Forecast: Ad growth to slow this year

Although global advertising increased just over 4% in 2016, experts believe ad growth will decelerate this year, thanks to economic and political worries. That's the key takeaway from PQ Media's new Global Advertising & Marketing Revenue Forecast 2016-20. ... >>

BizReport | Advertising March 08, 2017

Survey: Programmatic important but risky for marketers

While the benefits of programmatic advertising is clear to most marketers - increased budgetary control ranking high among them - many marketers say programmatic is also a very risky endeavor for them. According to new data just out from Trusted... >>

BizReport | Advertising March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a... >>

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