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BizReport | Advertising May 09, 2013

Tool from YANGAROO to simplify traffic, integrations

Online or offline one area that can hang up advertising traffic - as in, getting the ads to the right place at the right time - is the distribution system in place. Some systems require workers to enter information from... >>

BizReport | Advertising May 06, 2013

ForeSee launches WOM measurement tool

A new tool out from ForeSee takes Net Promoter Scores (NPS) to another level by incorporating word of mouth. Called the Word of Mouth Index (WoMI), the solution offers deeper measurements of WOM channels so that brands have a better... >>

BizReport | Advertising April 19, 2013

Ad releases offer additional online options

A new release this week and a new system integration will offer advertisers additional insights in the online space. Here's how:... >>

BizReport | Advertising April 16, 2013

Tool to track sales teams launched

CampaignerCRM has launched a new tool set up to track sales professionals throughout the sales funnel, giving businesses more insight into trends surrounding a campaign. ... >>

BizReport | Advertising April 10, 2013

Platforms up the RTB ante

Two new releases this month are set up to improve advertisers real time bidding (RTB) experiences. For both the online and mobile spaces, these platform releases will offer new ways for brands to ensure their ads are seen at the... >>

BizReport | Advertising April 09, 2013

Brainshark launches sales enablement tool

Add another option to the Brainshark suite of tools for online marketers and sales people. This week the company launches the Sales Enablement Portal; the tools include improved search and navigation functions as well as features for tagging and filtering... >>

BizReport | Advertising March 29, 2013

API Exchange Platform launched

There is a new tool in the app space set up to allow telecom brands to share data and services. The API Exchange simplifies the use of API-enabled services for app developers by allowing them to work across the fragmented... >>

BizReport | Advertising March 27, 2013

SponsorPay platform pushing 30% higher eCPMs

SponsorPay has launched a new mediation platform, which is showing significantly higher eCPMs for ad networks, DSPs and agencies as well as direct sale campaigns. Called the SponsorPay Mediation Platform, early adopters have seen increased eCPMs between 30% and 40%.... >>

BizReport | Advertising March 27, 2013

Premium ad network launched with local focus

Local Corporation has launched a premium advertising network geared to the local marketplace. Called Fusion by Local, the network targets local buyers with display ads across top flight media properties.... >>

BizReport | Advertising March 11, 2013

New marketplace, new rewards platform offer new ways to engage

Two new releases in the online space - one for advertisers and the other to reward mobile consumers - should help boost engagement between brands and the general public.... >>

BizReport | Advertising March 07, 2013

New releases to give brands more insights into purchasing funnel

In the online space matching customers and brands is a hard business. But a new partnership between eWayDirect and Publisher's Clearing House and a new offering from The Search Agency could help brands make faster, smarter customer matches.... >>

BizReport | Advertising March 04, 2013

Solve Media, comScore partner for Native Insights reporting

Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online... >>

BizReport | Advertising February 18, 2013

New releases offer new targeting options for brands

Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options.... >>

BizReport | Advertising February 07, 2013

eWayDirect, Selectable Media open doors for brands

Two new releases - in the online and mobile spaces - are set up to help brands better reach engaged and on the go consumers. Here's how:... >>

BizReport | Advertising January 18, 2013

YuMe, SponsorPay, SiteScout moves to ease marketers burdens

What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>

BizReport | Advertising December 27, 2012

Data, content solutions to help brands in 2013

If content and data are the keys to success in 2013, three announcements from veteran content and data portals will likely ease marketers' minds heading into the New Year.... >>

BizReport | Advertising December 26, 2012

Evolve Media launches native ad program

A new program in the native ad space will give brands additional options as Q1 2013 advertising campaigns are finalized. Called INgage, the ad product from Evolve Media Corporation offers semantically maps website content and then creates custom content modules... >>

BizReport | Advertising December 06, 2012

New offerings give more insight for online brands

An updated platform release from Aprimo and a new partnership between Claritics and CloudSquads are setting the stage for more simplified campaign launches and tracking in the New Year.... >>

BizReport | Advertising December 04, 2012

SEOmoz, PointRoll acquisitions push boundaries

Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich... >>

BizReport | Advertising December 03, 2012

Platform promises to increase reach, sales for online brands

A new release out from Aggregate Knowledge is putting brand connections to the test - and guaranteeing results. Out today, the Media Intelligence Platform (MIP) is set up to manage media and audience data in real time. Aggregate Knowledge promises... >>

BizReport | Advertising November 29, 2012

AdSafe Media rebrands, releases new tools

There is a new name in the online space, but that name is back by a familiar face. Today AdSafe Media is rebranding to become Integral Ad Science - and releasing a new suite of tools to help brands score... >>

BizReport | Advertising November 13, 2012

Corporate Visions releases Power Tools

A new suite of tools out from Corporate Visions should help brands tell better stories - i.e. create more engaging content - in the online space. Called Power Tools, the suite is set up to help brands create better leads... >>

BizReport | Advertising November 07, 2012

Ad Roundup: Platform integrations, expansions to help brands engage over holidays

As the 2012 holiday season pushes into high gear marketers are looking for better ways to engage and better ways to monitor campaigns across the online and mobile spaces. Two new releases are set up for those reasons, read on... >>

BizReport | Advertising November 06, 2012

Nexage connects brands, consumers through ads

A new release from Nexage could ease some brands' transition into the mobile space by offering better targeting and ad options. Called Nexage Connect, the platform uses flexible APIs and uses third party data for targeting options; and, through a... >>

BizReport | Advertising October 23, 2012

Platform tracks competitors

A new arrival from WhatRunsWhere should give online brands a good idea of what - and where - their competitors are advertising. The platform launched last year and gives brand the ability to track competitor's online and mobile ads. The... >>

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