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BizReport | Advertising September 19, 2014

Ad Roundup: Partnerships and acquisitions to improve platforms

This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: ... >>

BizReport | Advertising September 17, 2014

Vungle releases ad tool, integrates with Adap.TV

Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers.... >>

BizReport | Advertising September 05, 2014

Online Roundup: Mobile acquisition, content tools and metrics partnership

Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement.... >>

BizReport | Advertising August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. ... >>

BizReport | Advertising August 19, 2014

Ad Roundup: Sales tools and caller response

Two releases into the online space this week should help sales people bring more leads through the sales funnel and to create a better experience for consumers across channels.... >>

BizReport | Advertising August 07, 2014

Ad Roundup: Targeting focus of key moves

Transaparency and targeting are the key factors for a trio of announcements in the online ad space this week. Targeted Victory and Yahoo are upping the targeting ante while ChoiceStream is adding transparency to its ad platform.... >>

BizReport | Advertising August 06, 2014

Platform offers one-to-one programmatic options

Programmatic is taking another step forward with a new solution from NinthDecimal, formerly JiWire, and partnerships with several major mobile hubs. The Programmatic Mobile Audience Solution offers both individual brands and agencies the ability to use mobile audience targeting with... >>

BizReport | Advertising August 05, 2014

Marin integrates Salesforce for enhanced data

This week Marin Software is giving their customers a better look at data. Through an integration with Salesforce, Marin's customers will be able to optimize search, social and display campaigns with CRM data.... >>

BizReport | Advertising August 05, 2014

Ad Roundup: 2 new programmatic solutions soar to market

Programmatic is gaining more ground this week, thanks to two new solutions coming to market. Both Verve Mobile and adMarketplace are pushing programmatic/bidding solutions that should give brands more control over their spending. Here's how:... >>

BizReport | Advertising July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp:... >>

BizReport | Advertising June 27, 2014

Ad RoundUp: Moves to improve social, SEO and training

This week three online leaders - Corporate Visions, EasySocialShop and RivalIQ - are making big announcements for the online space. Here's how they may impact your business:... >>

BizReport | Advertising June 19, 2014

Data, programmatic buying at heart of 3 new offerings

Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details:... >>

BizReport | Advertising June 13, 2014

Ad Roundup: Releases underline mobile, native focus

Three releases into the online space this week underline a shift in focus to mobile and native advertising options:... >>

BizReport | Advertising June 06, 2014

Mobile Roundup: A marketing vault, mobile attribution and iPad design kit

Lots of activity in the mobile space this week: Marketron is opening their vault filled with digital and mobile case studies while a mobile attribution platform and an iPad design tool are being launched from other properties.... >>

BizReport | Advertising June 03, 2014

Twilio, MarketLive releases to prep brands

This week Twilio and MarketLive are pushing new options to retailers - one in the form of messaging services and another through training. Here are the details: ... >>

BizReport | Advertising May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>

BizReport | Advertising May 13, 2014

Ad Roundup: Yahoo's Gemini, a B2B suite and a new m:comm offering

This is a busy week for releases: we've got new mobile units from Yahoo, a new mobile commerce solution and a way for B2B brands to manage campaigns and spending in a single dash. Read on for details:... >>

BizReport | Advertising April 23, 2014

BrightRoll, Marketron announcements offer more measurement

This week a trio of releases from BrightRoll and another announcement from Marketron should help businesses better track campaign spending and monitor performance for enhanced ROI.... >>

BizReport | Advertising April 23, 2014

Study: SMBs turning to multi-channel to engage

Small businesses are getting smarter about how - and where - they spend ad dollars. While most can only dream about the budgets behind national brands, new data out from Constant Contact shows SMBs are making the most of multi-channel... >>

BizReport | Advertising April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>

BizReport | Advertising April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets.... >>

BizReport | Advertising April 02, 2014

Releases increase control for advertisers

This week, two releases should increase how advertisers compile and use data in the lead-gen and video spaces.... >>

BizReport | Advertising March 30, 2014

Ad Roundup: Playable Ads and SMB tools

In today's advertising roundup: there is a new ad format in town that is showing nice results for early users, plus, two big names are partnering for a new e-invoicing system.... >>

BizReport | Advertising March 24, 2014

Releases mark interest in data, interactivity

Three new releases into the online ad space are pushing interactivity farther - one by inserting subtle motion into formats and the other two by increasing brands' ability to use data to engage.... >>

BizReport | Advertising March 20, 2014

Advertising Roundup: More data, more targeting

Three ad solutions are building on the data trend, details in today's Advertising Roundup. ... >>

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