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BizReport | Advertising November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near... >>

BizReport | Ecommerce November 04, 2020

Expert: How to re-enter regular business post-lockdown

While the COVID-19 pandemic has not simply disappeared as some have said it would, businesses are trying to return to a more normalized setting. For many that means opening physical stores, for some it means keeping their workers at home... >>

BizReport | Advertising October 12, 2020

How brands are missing consumer choice needs

Shoppers around the globe are increasingly sharing their thoughts with brands and merchants via online surveys and customer portals, but are brands doing enough listening? Since the pandemic, one expert believes that marketers must do more to listen and take... >>

BizReport | Trends & Ideas October 01, 2020

Expert: How brands can engage with shifting consumer needs

Unsurprisingly, COVID-19 has changed how consumers operate. With 2020 came a huge shift in the way consumers shop and communicate with their brands and institutions. Offerings such as BOPIS/BOPAC, contactless delivery, and online ordering are now table stakes for brands... >>

BizReport | Advertising September 30, 2020

Top 3 things consumers now want from marketers

Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means... >>

BizReport | Advertising August 27, 2020

Top 3 tips for marketers to survive COVID-19

According to some experts overall ad spending for 2020 will be down significantly, perhaps as much as 5%, as consumers stay home and watch their pennies in the midst of a global pandemic. With ad spending down, marketers must make... >>

BizReport | Advertising August 20, 2020

Expert: Strategies for increasing data transparency

The six month grace period for businesses to come into compliance with the CCPA are now over, but still some businesses are lagging behind in updating their data collection, storage, protection, and usage strategies. But, according to new Akamai data... >>

BizReport | Advertising August 04, 2020

Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session... >>

BizReport | Advertising July 30, 2020

Expert: With CCPA in full swing, what's next for marketers

The CCPA grace period is over and now that the regulations are being enforced around the US many marketers are wondering what is next. How do they provide the secure privacy consumers want while also providing them with relevant ads... >>

BizReport | Advertising July 08, 2020

Mid-year check-in: what marketers need to know

As we begin the second half of 2020 and as more businesses open following the lockdown measures put into place to quell the spread of COVID-19, many are wondering what do they do now? Is this a return to old... >>

BizReport | Advertising May 21, 2020

CPG brands: How to adapt to cookie-less marketing

Over the past five months, we've heard more about cookie-less advertising and how marketers can adapt post-cookie, especially with Apple and Google announcing plans to phase out data cookies. But much of this focus has been on the impact of... >>

BizReport | Advertising April 29, 2020

Expert: What advertising looks like in a cookie-less world

First it was Google announcing they would do away with third-party cookies, but Safari beat Google to the punch, so to speak, beginning to block third-party cookies a full week before Google could. While the move is good for consumers,... >>

BizReport | Advertising April 28, 2020

Toy/Game spending skyrockets in Q1

With more consumers spending time at home, it should come as no surprise that toy and game brands are increasing their overall ad spend, but the amount they're investing may come as a surprise. According to MediaRadar, the ad spend... >>

BizReport | Email Marketing April 02, 2020

Study: Email key to lifecycle gr owth

Email continues to be an important part of consumers' marketing journey as well as being key to the lifetime value of a consumer to a business. That is a key takeaway from the Data & Marketing Association's new Marketer Email... >>

BizReport | Advertising March 20, 2020

Study: One-quarter of ad scans see malvertising

Malvertising may be more prevalent than many businesses think. That is a key takeaway from new AdSecure data in which their researchers found that 27% of ad scans completed by their platform detected malvertising.... >>

BizReport | Advertising December 18, 2019

Trend: Look for ABM efforts to increase

New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year.... >>

BizReport | Advertising December 16, 2019

Targeting key for digital space

It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert.... >>

BizReport | Advertising archives December 06, 2019

Top tips for better localized programmatic

The beauty of the Internet is that it connects brands in Country A with shoppers in Country B. But, in some cases, shoppers want to shop local - and in those cases the internet can be a difficult beast to... >>

BizReport | November 27, 2019

Expert: How 2020 will impact digital campaigns

With Thanksgiving upon us, the countdown is now on for January, updated campaign and marketing strategies, and whatever else the new year brings. Just what might merchants and brands find with the change of the calendar? We asked a digital... >>

BizReport | Advertising archives November 21, 2019

Top 3 tips for global marketing over 2019 holidays

With Chinese E-commerce giant Alibaba generating more than $38 Billion on Single's Day - November 11th - more than e-tailers will make on Black Friday/Cyber Monday weekend, marketers should be looking around the globe for customers and opportunities. For doing just... >>

BizReport | Advertising archives September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands... >>

BizReport | Advertising archives July 11, 2019

3 tips to increase ad quality on a budget

The average SMB spends four percent or more of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are... >>

BizReport | Advertising archives July 04, 2019

How game-based ads are improving ROI

One new report indicates targeted ads aren't increasing brands' ROI as well as some might think. In fact, the increase in ROI from targeted ads may only be about 4%. Which is why, according to one expert, brands need to... >>

BizReport | Advertising archives May 03, 2019

Study: Experience connecting Millennials to brands

According to event marketing hub Splash, experiential marketing to helping to drive stronger bonds between Millennials and brands. How is this happening? Through an interesting combination of social media, swag, and memories.... >>

BizReport | Advertising archives March 25, 2019

Top 5 tips to combat ad fraud

The rise of bots to commit ad fraud is a big problem for the digital ad space, for advertisers and publishers and also for merchants. Here are five tips to combat advertising fraud. ... >>

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