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BizReport | Advertising April 04, 2013

Why banner blindness needs more focus

In a recent study, Infolinks found that less than 5% of consumers felt advertising was 'relevant' to them. Without that relevance, consumers won't engage with ads. How can advertisers change this trend?... >>

BizReport | Email Marketing January 23, 2013

Constant Contact platform pushes education as part of marketing

With all the changes to the online and mobile marketplaces, businesses need a crash course in marketing effectiveness. Enter a new solution from Constant Contact which pushes education as part of the marketing solution. ... >>

BizReport | Advertising January 03, 2013

Why data is more important than ever for 2013

With the wealth of online data available, most brands should show strong growth through 2013, correct? Not necessarily. While data is readily available many businesses don't have plans in place to capitalize on insights and that is a big problem... >>

BizReport | Advertising December 10, 2012

Study: Platform engages consumers at the tank

While a growing number of consumers are moving online to stay current with news or shop, those consumers aren't necessarily engaging with ads while in the online space. This demo is also largely unreachable through television or other 'traditional' methods.... >>

BizReport | Advertising August 03, 2012

Prevent ad collisions with new AdSafe solution

It's often a violation of an agreed insertion order (IO), but it still happens. According to new data released by brand protection firm AdSafe, 6 - 7% of ads are affected by ad collision. ... >>

BizReport | Advertising July 11, 2012

Acentic, iBuildApp releases to ease engagement

The 2012 summer months are well under-way and that means the 2012 Olympic Games are only a few weeks away. This year one platform is hoping to ease the engagement race for luxury-minded consumers while another has plans to make... >>

BizReport | Advertising March 15, 2012

How to get more from RTB

Proponents of Real Time Bidding (RTB) say it puts the right before the right consumer are the right time. Opponents say doesn't work properly. The key, of course, is somewhere in the middle and that 'you need more that a... >>

BizReport | Email Marketing March 06, 2012

VerticalResponse: Email, social combo ups open rates

Looking for a bigger return on those email or social marketing investments? Include both email and social initiatives in the campaign finds new research from VerticalResponse. In a new study, the company reports open rates increase when brands use a... >>

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