Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
133 Tag Results
Pagination: 1 - 2 - 3 - 4 - 5 - 6
25 result(s) displayed (1 - 25):
BizReport | Advertising March 05, 2021
How to update programmatic strategy for 2021
Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers' budget constraints. Many of those challenges will disappear in 2021, but that doesn't mean a return to pre-2020 strategy. Instead, brands need to update their strategies to... >>
BizReport | Advertising February 03, 2021
Study finds UK brands not ready to be cookie-less
New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses... >>
BizReport | January 22, 2021
Top 4 ad trends to watch in 2021
As we move through January 2021, it is clear that many things that changed in 2020 because of the coronavirus pandemic will continue to impact the overall digital advertising space. Things like the amount of time people are spending online,... >>
BizReport | Advertising January 20, 2021
Top 3 tips to use performance data to improve campaign optimization
With the end of the cookie and changes to Apple's IDFA making user targeting a challenge, marketers and agencies are looking for new ways to enhance ad targeting. One data source which marketers can tap into is improved creative intelligence.... >>
BizReport | Advertising January 01, 2021
Expert: Personalized video all about relationship
There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain... >>
BizReport | Advertising November 16, 2020
Reports: Context, placement key to engagement
It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near... >>
BizReport | Ecommerce November 04, 2020
Expert: How to re-enter regular business post-lockdown
While the COVID-19 pandemic has not simply disappeared as some have said it would, businesses are trying to return to a more normalized setting. For many that means opening physical stores, for some it means keeping their workers at home... >>
BizReport | Advertising October 12, 2020
How brands are missing consumer choice needs
Shoppers around the globe are increasingly sharing their thoughts with brands and merchants via online surveys and customer portals, but are brands doing enough listening? Since the pandemic, one expert believes that marketers must do more to listen and take... >>
BizReport | Trends & Ideas October 01, 2020
Expert: How brands can engage with shifting consumer needs
Unsurprisingly, COVID-19 has changed how consumers operate. With 2020 came a huge shift in the way consumers shop and communicate with their brands and institutions. Offerings such as BOPIS/BOPAC, contactless delivery, and online ordering are now table stakes for brands... >>
BizReport | Advertising September 30, 2020
Top 3 things consumers now want from marketers
Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means... >>
BizReport | Advertising August 27, 2020
Top 3 tips for marketers to survive COVID-19
According to some experts overall ad spending for 2020 will be down significantly, perhaps as much as 5%, as consumers stay home and watch their pennies in the midst of a global pandemic. With ad spending down, marketers must make... >>
BizReport | Advertising August 20, 2020
Expert: Strategies for increasing data transparency
The six month grace period for businesses to come into compliance with the CCPA are now over, but still some businesses are lagging behind in updating their data collection, storage, protection, and usage strategies. But, according to new Akamai data... >>
BizReport | Advertising August 04, 2020
Experts: Flexibility key for marketers this fall
As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session... >>
BizReport | Advertising July 30, 2020
Expert: With CCPA in full swing, what's next for marketers
The CCPA grace period is over and now that the regulations are being enforced around the US many marketers are wondering what is next. How do they provide the secure privacy consumers want while also providing them with relevant ads... >>
BizReport | Advertising July 08, 2020
Mid-year check-in: what marketers need to know
As we begin the second half of 2020 and as more businesses open following the lockdown measures put into place to quell the spread of COVID-19, many are wondering what do they do now? Is this a return to old... >>
BizReport | Advertising May 21, 2020
CPG brands: How to adapt to cookie-less marketing
Over the past five months, we've heard more about cookie-less advertising and how marketers can adapt post-cookie, especially with Apple and Google announcing plans to phase out data cookies. But much of this focus has been on the impact of... >>
BizReport | Advertising April 29, 2020
Expert: What advertising looks like in a cookie-less world
First it was Google announcing they would do away with third-party cookies, but Safari beat Google to the punch, so to speak, beginning to block third-party cookies a full week before Google could. While the move is good for consumers,... >>
BizReport | Advertising April 28, 2020
Toy/Game spending skyrockets in Q1
With more consumers spending time at home, it should come as no surprise that toy and game brands are increasing their overall ad spend, but the amount they're investing may come as a surprise. According to MediaRadar, the ad spend... >>
BizReport | Email Marketing April 02, 2020
Study: Email key to lifecycle gr owth
Email continues to be an important part of consumers' marketing journey as well as being key to the lifetime value of a consumer to a business. That is a key takeaway from the Data & Marketing Association's new Marketer Email... >>
BizReport | Advertising March 20, 2020
Study: One-quarter of ad scans see malvertising
Malvertising may be more prevalent than many businesses think. That is a key takeaway from new AdSecure data in which their researchers found that 27% of ad scans completed by their platform detected malvertising.... >>
BizReport | Advertising December 18, 2019
Trend: Look for ABM efforts to increase
New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year.... >>
BizReport | Advertising December 16, 2019
Targeting key for digital space
It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert.... >>
BizReport | Advertising archives December 06, 2019
Top tips for better localized programmatic
The beauty of the Internet is that it connects brands in Country A with shoppers in Country B. But, in some cases, shoppers want to shop local - and in those cases the internet can be a difficult beast to... >>
BizReport | November 27, 2019
Expert: How 2020 will impact digital campaigns
With Thanksgiving upon us, the countdown is now on for January, updated campaign and marketing strategies, and whatever else the new year brings. Just what might merchants and brands find with the change of the calendar? We asked a digital... >>
BizReport | Advertising archives November 21, 2019
Top 3 tips for global marketing over 2019 holidays
With Chinese E-commerce giant Alibaba generating more than $38 Billion on Single's Day - November 11th - more than e-tailers will make on Black Friday/Cyber Monday weekend, marketers should be looking around the globe for customers and opportunities. For doing just... >>
Latest Headlines
- How to update programmatic strategy for 2021
- Top 3 tips for email success in 2021
- Report: Streaming services push media spending surge
- Experts predict life in 2025 will be more tech driven
- Look for virtual events, social commerce to stick post-pandemic
- Studies ID risks, impact of remote work
- What are the differences between social media platforms?
- Expert: How Covid-19 will impact merchants in 2021