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BizReport | Advertising November 22, 2017

Reports: Digital ad spend up, here's where budget dollars should go

New data out from Advertiser Perceptions has more marketers investing in digital this holiday season, and they're banking on shoppers being there. ... >>

BizReport | Advertising October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. ... >>

BizReport | Advertising October 11, 2017

Shoppers actively seeking deals, here's how marketers can engage

While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important... >>

BizReport | Advertising September 26, 2017

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are... >>

BizReport | Advertising September 21, 2017

More shoppers using bots, here's how marketers can connect

While many online marketers have begun adopting AI tactics to simplify how they build out ad campaigns, that isn't the only area in which bots, voice assistants, and other AI tools can be used. ... >>

BizReport | Advertising September 08, 2017

Portrait of a travel-minded consumer

There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. ... >>

BizReport | Advertising August 29, 2017

5 Tips for Working with a Celebrity Spokesperson

Working with a celebrity is a dream for many small businesses, but rather than accepting just anyone, businesses need to understand what a celebrity can - and cannot - do for them. Here are 5 tips to help businesses work... >>

BizReport | Advertising July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in... >>

BizReport | Advertising April 14, 2017

Top 4 tips to up the Adtech game

With the goal of reducing reliance on middlemen in the adtech ecosystem and taking greater control over revenue, more publishers are building or acquiring their own platforms. Here are four ways publishers can be successful with this strategy. ... >>

BizReport | Advertising April 04, 2017

Ad Roundup: Ecommerce, publishing tools launched

In today's advertising roundup, a trio of releases that should help digital brands and publishers increase the personalization factor for their customers. ... >>

BizReport | Advertising January 04, 2017

Expert: How to use AI to improve ROI

Experts agree that data and artificial intelligence will be key for brands in 2017. I had the opportunity to chat with Rocket Fuel's Randy Wootton about how AI can help brands improve ROI. ... >>

BizReport | Advertising January 03, 2017

How to overcome 3 sales challenges

For a sales leader, there is a never ending pressure to deliver more - more revenue, pipeline accuracy, top producing reps, and all with less - less budget, time, and staff. The most successful sales leaders embrace this stress and... >>

BizReport | Advertising November 28, 2016

Experts: Make ad dollars go farther in 2017

Radio and newspaper, digital banners, mobile geo-fences, SMS - there are a plethora of ways brands can reach consumers. Three experts weigh in on how brands can better use their ad dollars in 2017. ... >>

BizReport | Advertising November 24, 2016

Expert: Ad trends that will impact 2017

With the holiday shopping season in full swing, many experts are turning their attention to 2017 advertising plans and budgets. Here are three trends that could impact where and how ad dollars are spent. ... >>

BizReport | Advertising November 08, 2016

Ad Roundup: Partnerships to offer up additional control

In today's advertising roundup, three new partnerships in the digital space that should help businesses better control creative development and budgets. ... >>

BizReport | Advertising October 18, 2016

Top 3 tips to make more from your holiday ad spend

Before finalizing those holiday ad budgets, one expert offers three tips that could help brands make the most of the upcoming holiday shopping season. ... >>

BizReport | Advertising August 09, 2016

Top 3 tips to continue Olympics engagement

So fans of the Olympics have engaged with a business over the coverage, is that the end of the conversation? No, says one expert. ... >>

BizReport | Advertising August 05, 2016

Top 3 tips to a strong Olympics campaign

Starting next week, the Olympics will become a global conversation, and some brands will be linked to the athletes. One expert offers three tips to a strong Olympics themed campaign. ... >>

BizReport | Advertising July 06, 2016

Ad Roundup: Platform expansions add options for brands

In today's advertising roundup: two platform expansions that will give brands additional options for ad, and another which offers a subscription model for digital businesses. ... >>

BizReport | Advertising April 26, 2016

3 trends for brands to do more with marketing automation

Marketing automation can be a huge help to brands, but it isn't the immediate cure-all for advertising problems. One expert offers three ways businesses can do more and do better with marketing automation. ... >>

BizReport | Advertising April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. ... >>

BizReport | Advertising March 11, 2016

Expert: Keys to emotional engagement

Recently Brand Keys released a report indicating that emotional attachment between brands and their customers is becoming harder and harder to attain. How can brands renew that attachment? Robert Passikoff is answering some of the most-asked questions Brand Keys has... >>

BizReport | Advertising January 19, 2016

How to avoid these top 3 marketing mistakes

According to one expert there are three key mistakes marketers are continuing to make in the online space. Here's how to avoid them. ... >>

BizReport | Advertising January 11, 2016

How dirty data hampers brands

"Dirty data" is nothing new, either online or offline, but according to a recent Integrate poll upwards of 40% of data in the B2B space is "poor quality". As we move forward in 2016, brands need to be not only... >>

BizReport | Advertising January 08, 2016

Top 3 tips to better manage programmatic ads

Programmatic can be a great help to businesses in the online space. Three experts weigh in on ways to better use programmatic as part of an overall ad strategy. ... >>

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