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BizReport | Advertising July 13, 2013

Ad industry lacks online CPM insight

Online advertising is no longer a new activity, it has been around for a decade or more, so one might assume that ad buyers have a good insight into CPMs. Not so, according to SQAD, whose recent survey found those... >>

BizReport | October 19, 2012

British marketers baffled by display advertising acronyms

Do you know your RTB from your SSP? A poll conducted among 120 marketers at ad:tech London last month reveals that many struggle to understand acronyms used by those in the online display ad industry.... >>

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