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BizReport | Advertising archives June 30, 2017
Study: Experience key to data sharing
When it comes to customers willingly sharing their data, it's all about the experience. That's a key takeaway from RichRelevance's new Creepy or Cool survey. As with year's past, consumers show a willingness to share their data and information with... >>
BizReport | Advertising archives October 05, 2016
Ad Roundup: A partnership and a team engine
In today's advertising roundup: an integration and a tool to help brands better control their costs in the digital space. ... >>
BizReport | Advertising archives July 08, 2016
Top 3 tips to personalize better
There has been a lot of chatter lately about personalization leading to creep factors on the consumer side of things. With that in mind, one expert shares three tips for a better personalization strategy. ... >>
BizReport | Advertising archives March 01, 2016
Survey: Ad waste frustrating B2B brands
B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. ... >>
BizReport | Advertising archives May 21, 2014
Advertising Roundup: Data and targeting and tools, oh, my
Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>
BizReport | Advertising archives August 02, 2010
Report: Marketers adopting new targeting options
With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>
BizReport | Advertising archives December 08, 2009
Zedo, eXelate partner for behavioral targeting
Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.... >>
BizReport | Research archives July 03, 2007
How to target the "indie" consumer
Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign... >>
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