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BizReport | Advertising August 02, 2010
Report: Marketers adopting new targeting options
With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>
BizReport | Advertising December 08, 2009
Zedo, eXelate partner for behavioral targeting
Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.... >>
BizReport | Research July 03, 2007
How to target the "indie" consumer
Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign... >>
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