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BizReport | Advertising June 30, 2017

Study: Experience key to data sharing

When it comes to customers willingly sharing their data, it's all about the experience. That's a key takeaway from RichRelevance's new Creepy or Cool survey. As with year's past, consumers show a willingness to share their data and information with... >>

BizReport | Advertising October 05, 2016

Ad Roundup: A partnership and a team engine

In today's advertising roundup: an integration and a tool to help brands better control their costs in the digital space. ... >>

BizReport | Advertising July 08, 2016

Top 3 tips to personalize better

There has been a lot of chatter lately about personalization leading to creep factors on the consumer side of things. With that in mind, one expert shares three tips for a better personalization strategy. ... >>

BizReport | Advertising March 01, 2016

Survey: Ad waste frustrating B2B brands

B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. ... >>

BizReport | Advertising May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>

BizReport | Advertising August 02, 2010

Report: Marketers adopting new targeting options

With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>

BizReport | Advertising December 08, 2009

Zedo, eXelate partner for behavioral targeting

Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.... >>

BizReport | Research July 03, 2007

How to target the "indie" consumer

Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign... >>

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