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BizReport | Advertising March 21, 2017

Study: Digital strategy not properly defined

New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good... >>

BizReport | Advertising January 19, 2017

Ad Roundup: Solution expansions, investments

A social video investment, a platform expansion, and a data investment top today's advertising roundup. ... >>

BizReport | Advertising October 28, 2016

Top 3 tips to improve channel data strategy

Channel partners are an important part of any digital business strategy, but also important is managing the data these channel partners offer. Here are three tips for better channel data management. ... >>

BizReport | Ecommerce November 16, 2015

Top tips to get ready for 2016 ad success

Personalization has been important in the advertising space for several years now. It will continue to be a big part of ad campaigns in the new year, but one expert says it won't be the same personalization. Here's how personalization... >>

BizReport | Advertising October 30, 2015

Top 3 tips to create a farm to table strategy

Farm-to-table marketing isn't a new strategy - to farmers or local restaurants. But, according to one expert, this kind of marketing can be used across the business spectrum. Brands can implement a farm to table strategy through community, reciprocity and... >>

BizReport | Advertising October 22, 2015

Brands: How to better ID your customer segments

So you know female Millennials are most likely to shop for your brand's items. Is that enough to fully identify your segment? Not necessarily - especially during the busy holiday season. One expert offers his top tips to better identify... >>

BizReport | Advertising August 28, 2015

Expert: 3 questions to ask before outsourcing

According to a recent Gartner report about half of company's digital marketing activities are outsourced. This outsourcing can take a load off of PR or marketing departments, but may not be the best use of company resources and budget dollars.... >>

BizReport | Advertising August 07, 2015

Top 3 tips to create sticky messaging

Making a brand message stick is one of the biggest hurdles for brands in the online space, and one wrong move can ruin the strategy. One expert offers his top 3 tips to create sticky brand messaging. ... >>

BizReport | Advertising June 10, 2015

Rocket Fuel IDs ads most-likely to garner attention

Results from a new study out with Rocket Fuel identify which types of ads are getting the most consumer attention.... >>

BizReport | Advertising February 17, 2015

Top 3 tips to improve native, programmatic strategies

There are so many options for advertisers in the online space, that many take a disparate approach. A little social, some display, email on holidays. Others only look to the new - video, native. Some always want to control budgets... >>

BizReport | Advertising February 03, 2015

Expert: What SMBs can learn from Super Bowl advertisements

People continue to talk about the advertising hits - esurance/Breaking Bad - and missing - Nationwide and dead children - of Super Bowl XLIX, one expert points out the strategies used by those bigger brands can still be important. Especially... >>

BizReport | Advertising December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing... >>

BizReport | Advertising December 05, 2014

How to create a better multi-device ecommerce strategy

The holiday season is the time where somebody says "I know so-and-so wants a sweater and I think I know exactly which one it is. I'm going to go online, order the large, do it while commuting, and I expect... >>

BizReport | Advertising October 29, 2014

Top 3 tips to improve multichannel strategy

Nearly three-quarters of consumers say they 'expect' to see in-store products on websites and about half say they want to be able to buy a product online and then immediately come to the store to pick it up according to... >>

BizReport | Advertising October 20, 2014

Brands: Why you need to connect social and cross-platform marketing objectives

For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors... >>

BizReport | Ecommerce March 05, 2014

Top tips to improve referral strategy

Referral marketing isn't new; it's existed as long as advertising has. However, the online space is pushing deeper engagement for some because of marketers' ability to target and scale campaigns. One expert offers his top tips to improve a referral... >>

BizReport | Advertising December 18, 2012

DemandBase: Study shows gap between strategy, ad budgets

A new study out from DemandBase and Ziff Davis highlights the gap between brand strategy and ad budgets. Of interest less than half of respondents are targeting based on industry vertical, although they 'know' that should be a priority.... >>

BizReport | Ecommerce May 01, 2012

Brands: Are you having the why-change conversation? You should.

A recent survey from Corporate Visions found more than half of brand respondents aren't ready for virtual conversations about their products or services. Not because of a lack of information but because most of the aids for this type of... >>

BizReport | Research May 19, 2010

Report: Global thinking the key to continued growth

When it comes to marketing most businesses and marketing departments are thinking - at most - on a national level. This is a solid strategy, but a recent survey of some of the biggest movers and shakers in the world... >>

BizReport | Ecommerce April 15, 2010

Fetchback matches shopping history with ads across 'Net

Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access... >>

BizReport | Advertising November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the... >>

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