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BizReport | Advertising archives July 18, 2017
UK to get new ad standards addressing gender stereotyping
The Committee of Advertising Practice is drawing up new ad standards to take a tougher line on ads that feature stereotypical gender roles or characteristics. ... >>
BizReport | Internet May 10, 2007
IAB opens ad measurement guides to public comment
Online marketers wanting to have their voices heard about the accurate tracking of website traffic and ad metrics now have that chance. The Interactive Advertising Bureau has opened the floor for public comment on their new advertising measurement guidelines. ... >>
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