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BizReport | Advertising June 03, 2020

Reports: Subscriptions, product placement, influencer spending up

Three new reports shed light on where advertisers are putting marketing budgets - and where consumers are going to buy. ... >>

BizReport | Search Marketing May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. ... >>

BizReport | Advertising archives May 31, 2017

Report: We can win the war on ad fraud

New data out from the Association of National Advertisers and White Ops indicates that while bot fraud continues to be a huge battle for businesses and marketers is the digital space, it is a battle which can be won. ... >>

BizReport | Advertising archives April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

BizReport | Advertising archives April 21, 2016

Report: Look for more ad dollars to hit brand activation

There is a new trend in marketing and it is all about brand activation - or pushing advertising dollars into an area that uses customer behaviors and actions to engage across channels. According to a new report brand activation spending... >>

BizReport | Advertising archives April 02, 2015

Q1 report indicates surging search market

As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%.... >>

BizReport | Advertising archives October 15, 2013

SMBs waste 25% of PPC spending

Simple managerial and strategic errors are the reason behind many small businesses wasting nearly a quarter of their pay-per-click marketing budgets, according to new research released by WordStream. ... >>

BizReport | Advertising archives August 22, 2013

eMarketer ups U.S. digital ad spending forecasts

Revised forecasts from eMarketer reveal U.S. digital ad spending will top $42 billion this year, driven by increases in mobile ad spending forecast.... >>

BizReport | Social Marketing May 24, 2013

Travel: Paid search spend continues downward trend

New data highlights a continuing downward trend in paid search spend in the travel category on U.S. AdWords since 2010. Why might that be? AdGooroo thinks they know. ... >>

BizReport | Advertising archives February 23, 2012

Russia: Online ad spend overtakes print

Online ad spend in the UK has already surpassed that of all print media and now, according to the Russian Association of Communication Agencies (AKAR) the same has happened in Russia.... >>

BizReport | Mobile Marketing August 03, 2011

Low ROI holding back increased mobile ad spending

A survey conducted by the Relevancy Group and commissioned by online and mobile signup ad platform Pontiflex found that if it weren't for the low return on their investment marketers would increase their mobile ad spending. ... >>

BizReport | Advertising archives October 05, 2010

IAB: Online video, social sites boost British Internet ad spending

Advertising around social media sites and online video has helped push spending on Internet advertising in the U.K. to new levels, according to the Internet Advertising Bureau's latest report.... >>

BizReport | Ecommerce archives May 27, 2010

eMarketer: Search, banners to lead ad spend increases

An updated forecast from eMarketer indicates that the online advertising spend is on the up, helped in part by the increases in spending for search and banner ads. According to the updated forecast, marketers are investing more in search and... >>

BizReport | Advertising archives November 04, 2009

Online radio ad revenues continue to rise

With the continued decline of traditional ad spending, radio stations have had to up the ante online and, according to new online revenue projections from SNL Kagan, their efforts are paying off.... >>

BizReport | Research archives August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad... >>

BizReport | Advertising archives June 11, 2009

Report: Overall ad spend drops as display rises

As expected, the Q1 2009 online ad spend has fallen. According to a new report from TNS Media Intelligence, the spend dropped by just over 14% to $30.18 billion; this is the second quarter in a row when the ad... >>

BizReport | Research archives September 26, 2008

U.S. Internet display ad spend up 8%

Online ad spending bucked the trend of most other marketing media during the first half of 2008, according to TNS Media Intelligence, although there has been a slowdown in momentum. ... >>

BizReport | Advertising archives September 15, 2008

Another online ad spend forecast, another downwards revision

For the last few months forecasters have been revising their global online ad spend predictions… downwards. Another report, this time from Jefferies & Company, reflects a similar trend. ... >>

BizReport | Research archives July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey.... >>

BizReport | Research archives July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. ... >>

BizReport | Research archives June 30, 2008

Online ad spend growing at "phenomenal rate"

Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC.... >>

BizReport | Research archives June 12, 2008

Q1 2008 sees little growth in ad spend

It appears that the downturn in the economy has indeed had an effect of U.S. ad spending this year, as TNS Media Intelligence releases data relating to the first quarter of 2008.... >>

BizReport | Research archives April 01, 2008

Global ad spend forecast revised

Media agency ZenithOptimedia has revised its ad spending forecast for 2008, citing the credit crunch as the reason for downgrading forecasts for the U.S. and Europe.... >>

BizReport | Advertising archives February 07, 2008

Russia's Internet ad market flourishes

Eyes are turning towards Russia as reports surface that the country’s Internet advertising market almost doubled in 2007.... >>

BizReport | Search Marketing October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend.... >>

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