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BizReport | Advertising archives February 24, 2009

eXelate's Optimization Lab uncovers interesting behaviors

Think you have behavioral targeting all figured out? Think again. New behaviors and trends are being found as researchers track how consumers are engaging with ads throughout eXelate's Optimization Lab.... >>

BizReport | Advertising archives January 28, 2009

Study: Ad specialties may be most effective

Everyone loves a little swag (stuff we all get). If you've marked advertising specialties (SWAG) off of your list of ad resources, consider putting them back on. According to a recent report from the Advertising Specialty Institute ad specialties are... >>