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BizReport | Advertising archives April 19, 2012

Platform creates customer profiles using Myers Briggs types

Have you heard of Myers Briggs personality testing? An online platform is using the Myers Briggs personality types to help advertisers offer more relevant targeting. From V12 Group the PYCO profiling unit bases their audience segments on the personality traits... >>

BizReport | Advertising archives December 08, 2009

BlueKai launch offers shopping profiles

A new offering from data exchange BlueKai will give advertisers access to shopper profiles. This is the first analytics offers from the exchange and will allow marketers to determine how to engage consumers based on shopping patterns and audience surveys.... >>

BizReport | Advertising archives August 11, 2008

Are You Serving Ads In the Right Online Places?

A new report from Mediamark Research & Intelligence (MRI) sheds light on how ads are being served across America - and in turn how Americans are responding to those ads. Are your online ads being shown in the right places?... >>