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BizReport | October 15, 2012

IAB reports ad revenues at all time high in first half of 2012

The Interactive Advertising Bureau has released new figures that show U.S. online ad revenues in the first half of 2012 reached an all-time high.... >>

BizReport | Mobile Marketing April 20, 2012

IAB: 2011's record-breaking Internet ad revenues, mobile makes its mark

The Interactive Advertising Bureau has released Internet ad revenue figures for 2011 that show it was a record-breaking year in which mobile made its mark.... >>

BizReport | Advertising September 30, 2011

Internet ad revenues soar in US

New figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers show U.S. online ad revenue rose significantly again in the first half of 2011 to a record-breaking amount.... >>

BizReport | Advertising March 02, 2011

Facebook display ad revenues to surge 80% this year

eMarketer forecasts Facebook will effortlessly overtake Yahoo in display advertising revenue during 2011, despite Yahoo's display ad revenues increasing by double digits. ... >>

BizReport | Advertising April 08, 2010

Study: Behavioral targeting doubles campaign revenue

When it comes to targeting, a recent study from The Network Advertising Initiative indicates behavioral targeting may be the biggest impactor. According to the study behaviorally targeted ads (served in 2009) gave marketers more than twice the revenue per ad... >>

BizReport | Advertising November 04, 2009

Online radio ad revenues continue to rise

With the continued decline of traditional ad spending, radio stations have had to up the ante online and, according to new online revenue projections from SNL Kagan, their efforts are paying off.... >>