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BizReport | Advertising July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms... >>

BizReport | Research June 13, 2008

comScore ads more targeting segments for marketers

If you want a little more information about online traffic, comScore has one solution. This week, the online metrix firm added Acxiom's PersonicX segmentation to their existing Segment Metrix. The addition will provide marketers with more information with which to... >>

BizReport | Advertising March 13, 2008

ANA: Marketers need to concentrate integration efforts

With so many advertising opportunities - print, radio, television, online, mobile, online video, search and the list goes on - many marketers are becoming well-versed in cross-channel campaigns. Integrating their marketing messages so that only one message is hear is... >>

BizReport | Research July 13, 2007

Younger generation can't live without Internet

New research indicates that in the future more companies will have to use the Internet to reach consumers. The study indicates a "Net Generation" - users who are currently between 16 and 29 years of age - who prefer the... >>