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BizReport | Advertising archives June 08, 2016

How to determine if self-serve platforms are right for your business

Cutting ad spend costs by utilizing more self-serve platforms can be tempting, but one expert says brands need to weight the pros and cons before making any decision. Here's why: ... >>

BizReport | Advertising archives September 30, 2014

Ad RoundUp: Tapping into data solutions

Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns.... >>

BizReport | Advertising archives June 27, 2014

Ad RoundUp: Moves to improve social, SEO and training

This week three online leaders - Corporate Visions, EasySocialShop and RivalIQ - are making big announcements for the online space. Here's how they may impact your business:... >>

BizReport | Advertising archives March 27, 2013

SponsorPay platform pushing 30% higher eCPMs

SponsorPay has launched a new mediation platform, which is showing significantly higher eCPMs for ad networks, DSPs and agencies as well as direct sale campaigns. Called the SponsorPay Mediation Platform, early adopters have seen increased eCPMs between 30% and 40%.... >>

BizReport | Advertising archives March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

BizReport | Advertising archives October 23, 2012

Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush.... >>

BizReport | Advertising archives June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for... >>

BizReport | Advertising archives May 18, 2010

Rubicon Project: Increase in online ad spend indicative of overall economic recovery

The sheer number of investments in, launches of and improvements to online advertising platforms, companies and umbrellas is one sure sign that the general economic climate is improving. That, according to the Rubicon Project's 2010 Online Advertising Market Report. Researchers... >>