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BizReport | Advertising May 25, 2015

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. ... >>

BizReport | Advertising March 20, 2013

Platform offers management of online, offline ad campaigns

A new platform is set up to help advertising agencies and departments better manage campaigns across the online, mobile and offline spaces. Called AdHQ, the offering is available from Integrate and allows for the planning, launch and monitoring of campaigns... >>

BizReport | Advertising November 14, 2012

Ad platform delivers 10 times the clicks

A new ad platform is pushing click thru rates higher and higher. Called C.A.S.T. the platform has shown display CTRs of 2% or higher than industry average. ... >>

BizReport | Advertising February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution.... >>

BizReport | Advertising September 16, 2010

MediaMind V2.0 offers one-stop approach

For do-it-yourself marketers, having one simple solution to create and launch ad campaigns is crucial. MediaMind's Version 2.0 is one new solution on the horizon. The upgraded version 2.0 gives advertisers the ability to create, track and modify online ad... >>

BizReport | Advertising August 06, 2010

5 minutes to a new campaign with Turn's new platform

A newly released platform from Turn allows marketers to quickly take advantage of new trends and buzz in the online world by releasing campaigns in five minutes or less. The Turn Media Platform v2.5 promises to streamline the campaign launching... >>

BizReport | Trends & Ideas July 02, 2008

Could going virtual increase your business?

Done correctly, virtual events can be just as effective as in-store promotions. The key, however, is that the event have the right punch to get consumers interested whether planning an online conference or a special event sale for valued customers.... >>

BizReport | Social Marketing April 22, 2008

MySpace to give advertisers more control

MySpace has announced the launch of an advertising platform which will allow advertisers to build, maintain and customize brand profiles.... >>

BizReport | Advertising January 10, 2008

Ad platform to target second-generation Hispanics

A digital marketing platform is in the works between MSN Latino and MRM Worldwide, the direct marketing entity of McCann WorldGroup. The platform will allow marketers to better target second-generation Hispanics in the US, a highly sought-after demographic. ... >>

BizReport | Advertising December 06, 2007

Marketing tool matches behaviors to users, websites

If you think online advertising is 75% luck and 25% planning you aren't alone. Many marketers feel the same way when trying to predict which websites will gain the best campaign ROI or which ad consumers will engage with or... >>

BizReport | Social Marketing November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members.... >>