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BizReport | Advertising archives May 24, 2017

Analysis shows 8 ad networks are 100% fraudulent

While there is no denying the benefits for advertisers and publishers working with ad networks, choosing the right network has never been more important. One new report finds several networks are fraudulent. TUNE analyzed more than 24 billion clicks from... >>

BizReport | Advertising archives April 26, 2016

Survey: Ad network payment issues problematic for publishers

For the most part, when we think about payment issues, we're thinking of issues between the consumer and the retailer or service. But one new survey indicates payment issues are driving a wedge between publishers and their ad networks. ... >>

BizReport | Research archives July 09, 2010

Anchor Intel: Attempted click fraud up 26%

Although invalid traffic showed a significant decrease from Q1 to Q2 2010, attempted click fraud remained basically unchanged from quarter to quarter. Which means PPC marketers need to remain guarded in their campaigning. Especially since, year over year, the attempted... >>

BizReport | Advertising archives May 18, 2010

Rubicon Project: Increase in online ad spend indicative of overall economic recovery

The sheer number of investments in, launches of and improvements to online advertising platforms, companies and umbrellas is one sure sign that the general economic climate is improving. That, according to the Rubicon Project's 2010 Online Advertising Market Report. Researchers... >>

BizReport | Research archives April 29, 2010

Burst, Anchor partnership improves click rate

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for... >>

BizReport | Advertising archives April 08, 2010

Burst Media acquires OTP Media

Online media company Burst Media has acquired the UK's OTP Media, an ad network serving several content-rich verticals. OTP Media (On The Phone Media Limited) serves parenting, food and entertainment, sport and automotive verticals, giving Burst Media another vertical content... >>

BizReport | Advertising archives March 31, 2010

CPMatic, eXelate partnership results in 92% ROI lift

A partnership between ad platform CPMatic and targeting firm eXelate has resulted in a high ROI for at least one advertiser. The partnership allows CPMatic customers to automate and optimize campaigns. A computer retailer who took advantage of the partnership... >>

BizReport | Advertising archives August 14, 2009

Study: Ad networks may not work for marketers

When it comes to advertising networks, marketers may not be making the best choices. Accordin to a new study from Dynamic Logic and the Online Publisher's Association ads on ad networks often make no difference for marketers.... >>

BizReport | Advertising archives August 05, 2009

BlueKai launches certification program

Online data exchange BlueKai has launched a certification program to help online marketers figure out which consumers actually are 'in market' consumers. Although many consumers purport to be in the market for a certain good or program, many are simply... >>

BizReport | Research archives July 17, 2009

Click Forensics releases new tool to fight fraud

Another tool is now available to marketers in the fight against click fraud. Today Click forensics releases the "Block List" tool to help marketers block certain IP addresses, websites and advertising networks serving up fraudulent clicks. Doing this could help... >>

BizReport | Advertising archives May 25, 2009

comScore: The best ad nets for your buck

If you're thinking about adding an advertising network to your next campaign, check out the latest data from comScore. The metrics firm has ranked the top performing advertising networks for April, finding that AOL's Platform-A remains in the top spot.... >>

BizReport | Search Marketing May 08, 2009

ClickForensics upgrades Click Fraud Fighter solution

With click fraud rising, many marketers are turning away from paid search in favor of other advertising categories. Still, search marketing is one of the best ways to reach consumers and increase traffic to ecommerce websites. ... >>

BizReport | Advertising archives May 06, 2009

Study: Too many advertising networks?

Advertising networks may be popping up all over the Internet, but according to the Third Annual Online Ad Network Study from Collective Media, this may not be a good thing. Researchers surveyed 500 online media decision makers and in the... >>

BizReport | Blogs & Content archives January 09, 2009

OPA: Ads are more influential on premium content sites

Don't expect your randomly placed ad to have a huge impact on sales conversions. According to a new report from the Online Publishers Association the effectiveness scores for ads placed on premium content sites were significantly higher than ads placed... >>

BizReport | Search Marketing November 12, 2008

AdEngage taps Anchor Intelligence to fight click fraud

ith news that click fraud is on the rise - still - online advertising marketplace AdEngage has tapped Anchor Intelligence to help fight fraudulent clicks. The partnership will allow Anchor Intelligence to monitor ad traffic on AdEngage's network to help... >>

BizReport | Advertising archives September 23, 2008

PubMatic launches AdFlex

If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they have enough of the right... >>

BizReport | Advertising archives September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience... >>

BizReport | Ecommerce archives August 28, 2008

Study: Advertising networks can accelerate online sales

Online advertising networks could become a boost to etailers heading in to the busy holiday shopping season. According to a recent case study from Channel Intelligence, advertising networks can help to accelerate online sales; sometimes by as much as 50%.... >>

BizReport | Research archives August 15, 2008

comScore amends reporting of ad network reach

Starting with August 2008 data, comScore will make changes to the way in which it reports an ad network’s reach. The new data will reflect both “potential reach” and “actual reach”. ... >>

BizReport | Advertising archives June 20, 2008

Trulia launches self-serve platform for real estate

Real estate agents, home improvement companies and home buyers now have an ad platform geared specifically to them: Trulia Pro. Trulia, the real estate search engine has launched a self-serve platform which offers these marketers the ability to create and... >>

BizReport | Advertising archives June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing... >>

BizReport | Advertising archives June 09, 2008

Healthline Networks launches vertical ad network

Advertisers looking for targeted traffic and in-market consumers may get a hand from a new vertical advertising network in the health care industry. This week, Healthline Networks launches their vertical ad network which includes a contextual mapping ability. ... >>

BizReport | Advertising archives May 09, 2008

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings.... >>

BizReport | Advertising archives May 02, 2008

ADSDAQ Exchange could help publishers increase their reach

Content publishing is just the beginning of a successful online business. In order to reach more consumers, there has to be a buzz about the content and a reach into the consumer base. Enter a new offering from ContextWeb's ADSDAQ... >>

BizReport | Viral Marketing April 30, 2008

Video ad platform launched by Mixpo

A new video platform could help struggling real estate companies better engage the consumer. Online video advertising company Mixpo has launched a new platform targeted to the real estate sector. ... >>

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