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BizReport | Advertising April 19, 2013

Ad releases offer additional online options

A new release this week and a new system integration will offer advertisers additional insights in the online space. Here's how:... >>

BizReport | Advertising March 04, 2013

Solve Media, comScore partner for Native Insights reporting

Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online... >>

BizReport | Advertising February 15, 2013

Study: Which channels will create high returns for your brand

Wondering which platforms might be the best options to reach consumers without breaking the advertising bank? A new report out from Aggregate Knowledge breaks down, on a global scale, how different platforms are working for marketers. The results may surprise... >>

BizReport | Advertising December 06, 2012

New offerings give more insight for online brands

An updated platform release from Aprimo and a new partnership between Claritics and CloudSquads are setting the stage for more simplified campaign launches and tracking in the New Year.... >>

BizReport | Advertising August 30, 2012

Report: Directly place ads most viewable

When it comes to ad viewability, the Q1-Q2 AdSafe Media Semi-Annual Report finds directly placed ads are winning out. Nearly half of directly placed ads are viewable, finds the report. The bad side? The ads aren't viewable for long.... >>

BizReport | Ecommerce April 18, 2012

Brands: Why you need intent, not just behavior

Brands have been fighting the re-engagement battle with online shoppers for years. One solution, Intent Media, helps to monetize the more than 90% of website visitors who leave without making a purchase. They do this by identifying actions and then... >>

BizReport | Advertising December 28, 2011

How to use modeled data to engage online consumers

Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based... >>

BizReport | Advertising December 06, 2011

New tool divines human emotion for a better connection

In the world of social marketing the 'like' or 'retweet' seems to be the king of metrics. But are those metrics telling brands everything they need to know about a campaign? Not really. A new tool from MotiveQuest places human... >>

BizReport | Advertising November 10, 2011

Reports find where ads appear, location provided pushes engagement

In the online space a lot has been said over the past 18 months about the benefits of targeting. And yet many campaigns that seem well-targeted aren't hitting the right demographics. Data from Nielsen finds that, in a review of... >>

BizReport | Advertising November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>

BizReport | Advertising October 24, 2011

[x+1] offers server to server integration

A new offering from [x+1] gives online marketers the ability to integrate existing web infrastructure - customer information, analytics, etc. - with the [x+1] platform. The new Web Services API gives [x+1] clients using the Origin Data Marketing Platform the... >>

BizReport | Advertising May 12, 2011

Benchmark Data: Floaters pushing interactions, click thrus

With consumers finding the bulk of their content, both video and written, online, more advertisers are headed into the space. With the mass introduction, some fear advertising blindness will set in and that consumers will begin ignoring ads altogether. New... >>

BizReport | Advertising April 11, 2011

Datran Media releases audience maps

The buzz around audience targeting, in all of its forms, is growing in 2011. From audience targeting to audience mapping, advertisers are looking for better ways to connect. Datran Media has released a new Aperture tool, Audience Mapping for Publishers,... >>

BizReport | Advertising March 22, 2011

Expert Opinion: What you can't learn from clicks

Do you know what your average Click Thru Rate (CTR) is? Do you know that CTR may not mean a thing when it comes to brand or message recall? A click, according to some reports, may be a simple mistake.... >>

BizReport | Advertising March 11, 2011

BrightRoll, Adometry partner to fight fraud

This week BrightRoll and Adometry announced plans to partner for more security in the online video ad space. Through the partnership Adometry will provide tools for click verification so that BrightRoll clients are ensured that their ads are shown to... >>

BizReport | Advertising January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

BizReport | Advertising December 17, 2010

AdKeeper measures how many ads are kept

Listen to any tween or teen and you'll probably hear a promise made 'for keeps'. A new advertising measurement tool is bringing that promise into the ad realm. The new AdKeeper tool, which launched in private beta this fall, will... >>

BizReport | Advertising November 21, 2010

adBrite release may help create custom target audiences

When it comes to targeting each business is different. Even businesses and brands within the same category will need a different core set of customers to engage and convert throughout the lifespans of different ad campaigns. A new release from... >>

BizReport | Advertising November 16, 2010

SearchIgnite CEO: Why merchants need real time data

Just in time for the holidays, SearchIgnite is expanding their ad platform to give brands better tracking and optimization capabilities. The upgraded platform allows marketers to track display and search with SEO and social metrics from the same place so... >>

BizReport | Advertising October 12, 2010

The data you need to make ad network/exchange buys

Consumers are increasingly turning to the online space to find product information, access deals and coupons and make purchases. And, because consumers are in the space brands are following but many are following blindly and may not make the most... >>

BizReport | Advertising September 10, 2010

Mongoose Metrics, KENSHOO Local partner for campaign metrics

Local marketers will soon have one more solution with which to measure local campaign effectiveness. KENSHOO Local is partnering with Mongoose Metrics to provide local call tracking and call conversion optimization for local businesses. Local businesses who sign on for... >>

BizReport | Advertising May 05, 2010

Microsoft urges advertisers to adopt Dwell metric

With more and more advertisers using rich media in display advertising, the success of an ad can't be pinned down to just click-through rates. Instead, a wider variety of metrics is required to establish to what extent consumers are engaged.... >>

BizReport | Advertising April 12, 2010

Survey: Ad execs focused on clicks

When it comes to advertising, especially for print publications, nearly everyone is ready to admit that the system needs an overhaul. But, according to report from the American Press Institute, many advertising executives in the publishing realm are attempting to... >>

BizReport | Advertising September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. ... >>

BizReport | Advertising September 18, 2009

Lotame, Dimestore Media partner for ad insight

Curious about how effective your ads really are? A new partnership between marketing firm Lotame and measurement firm Dimestore Media could help. The new platform offers real time marketing intelligence to marketers who can then measure the effectiveness of ads.... >>

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