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BizReport : Tags : Tag Results
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BizReport | Advertising May 23, 2012
DoubeVerify's AdView ups the measurement ante
This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings. ... >>
BizReport | Advertising February 17, 2012
TruSignal, BlueKai partner for more targeted audience segments
An expanded partnership between data provider TruSignal and data management hub BlueKai will create more targeted audience segmentation for online marketers. Through the partnership marketers will be able to better serve their audience members in the telecom, financial products, automotive,... >>
BizReport | Advertising September 22, 2010
TagMan: Tagging issues costing traffic, sales
Using a single advertising pixel to tag and track online advertising campaigns seems like a simple solution to a time-consuming problem. But a new report from TagMan indicates that most brands are having issues with ad pixels and tags that... >>
BizReport | Advertising December 15, 2009
VideoEgg, comScore partner for rich media insight
A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by... >>
BizReport | Advertising September 02, 2009
Eyeblaster: New display ad formats demand new ad metrics
As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". ... >>
BizReport | Advertising August 19, 2009
Solution allows CPG marketers to measure offline purchases
A new solution from Tribal Fusion allows consumer package goods (CPG) marketers to measure the effectiveness of online campaigns. The platform, called Sales Impact Solution, allows marketers to measure how online ad campaigns effect offline purchase decisions.... >>
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