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BizReport | Advertising September 10, 2014

Advertising RoundUp: Platforms to push better data, experience

This week two new releases will up the targeting and personalization options available to online brands. Here's how:... >>

BizReport | Advertising December 30, 2013

Expert: 2014 is the Year of Accountability

According to one expert 2014 will be the year of accountability. Digital advertising is "growing up", platforms are available to help prevent and control fraud and more brands are taking an active role in fraud protection.... >>

BizReport | Advertising December 24, 2013

Why CPAs are more important than CPMs

Marketers can't forget about traditional high-yield ROI channels like the phone that are statistically more likely to drive conversions. As we move into 2014, marketers need to focus on driving results and figuring out exactly what strategies and channels drive... >>

BizReport | Advertising May 23, 2012

DoubeVerify's AdView ups the measurement ante

This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings. ... >>

BizReport | Advertising February 17, 2012

TruSignal, BlueKai partner for more targeted audience segments

An expanded partnership between data provider TruSignal and data management hub BlueKai will create more targeted audience segmentation for online marketers. Through the partnership marketers will be able to better serve their audience members in the telecom, financial products, automotive,... >>

BizReport | Advertising September 22, 2010

TagMan: Tagging issues costing traffic, sales

Using a single advertising pixel to tag and track online advertising campaigns seems like a simple solution to a time-consuming problem. But a new report from TagMan indicates that most brands are having issues with ad pixels and tags that... >>

BizReport | Advertising December 15, 2009

VideoEgg, comScore partner for rich media insight

A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by... >>

BizReport | Advertising September 02, 2009

Eyeblaster: New display ad formats demand new ad metrics

As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". ... >>

BizReport | Advertising August 19, 2009

Solution allows CPG marketers to measure offline purchases

A new solution from Tribal Fusion allows consumer package goods (CPG) marketers to measure the effectiveness of online campaigns. The platform, called Sales Impact Solution, allows marketers to measure how online ad campaigns effect offline purchase decisions.... >>

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