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This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings. ... >>
An expanded partnership between data provider TruSignal and data management hub BlueKai will create more targeted audience segmentation for online marketers. Through the partnership marketers will be able to better serve their audience members in the telecom, financial products, automotive,... >>
Using a single advertising pixel to tag and track online advertising campaigns seems like a simple solution to a time-consuming problem. But a new report from TagMan indicates that most brands are having issues with ad pixels and tags that... >>
A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by... >>
As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". ... >>
A new solution from Tribal Fusion allows consumer package goods (CPG) marketers to measure the effectiveness of online campaigns. The platform, called Sales Impact Solution, allows marketers to measure how online ad campaigns effect offline purchase decisions.... >>
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
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