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BizReport | Blogs & Content archives October 07, 2009

Rubicon Project launches REVV

Online ad tech firm The Rubicon Project has launched a new service for publishers which should help them keep a better grasp on campaigns across a number of different advertising networks. REVV, Rubicon's answer, allows online publishers to manage direct... >>

BizReport | Advertising archives September 19, 2008

CheckM8 launches ad inventory forcaster

A new tool could help publishers better manage their advertising inventory. This, in turn, could help marketers better manage their campaigns. The AdVantage Inventory Yield Manager from CheckM8 uses SMARTtags to manage ads based on user behaviors and website metrics.... >>

BizReport | Advertising archives February 13, 2008

Guardian switches U.S. ad inventory to Reuters

A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market.... >>