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BizReport | Ecommerce archives January 27, 2014

Move over free product delivery, Google proposes free people delivery

Physical stores have had a tough time of it recently, thanks to mobile and e-commerce. However, a new Google patent that could offer ad-supported free taxi rides for customers to outlets may prove a way to bring people to businesses.... >>

BizReport | Advertising archives December 12, 2013

Dispop proves the value of custom display ad creative

An online ad buying and creation company has conducted side-by-side comparisons of Google's template-driven ads with custom ads created through their own ad platform. The results are revealing.... >>

BizReport | Advertising archives November 04, 2013

Top 3 tips to enhance cross-channel campaigns

With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information... >>