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BizReport | Advertising November 07, 2017

How marketers can protect from fraud during the holiday season

The holiday season isn't only the season of giving, it's the season of taking. At least where fraudsters are concerned. In fact, more than 10% of transactions may be fraudulent this holiday; Kount has reveal a few keys for marketers... >>

BizReport | Advertising May 31, 2017

Report: We can win the war on ad fraud

New data out from the Association of National Advertisers and White Ops indicates that while bot fraud continues to be a huge battle for businesses and marketers is the digital space, it is a battle which can be won. ... >>

BizReport | Advertising May 24, 2017

Analysis shows 8 ad networks are 100% fraudulent

While there is no denying the benefits for advertisers and publishers working with ad networks, choosing the right network has never been more important. One new report finds several networks are fraudulent. TUNE analyzed more than 24 billion clicks from... >>

BizReport | Advertising February 07, 2014

How to tell if traffic is bot-related

According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual... >>

BizReport | Advertising January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>

BizReport | Advertising January 28, 2014

Ad Roundup: Releases increase brand security, customer experience

This week two releases to the online space will be brands and marketers more to talk about within company walls. DoubleVerify is releasing a fraud-free ad platform while ClickTale is launching a platform that will give brands insight into on-site... >>

BizReport | Advertising January 06, 2014

Yahoo malware attack underlines malvertising issue

Yahoo has made headlines over the past week, not for traffic or for channels for the upcoming Super Bowl - but for malware. According to reports, the online giant has been hit with a malware attack that is impacting thousands... >>

BizReport | Internet October 03, 2013

Study: Fraudulent impressions top $3 billion mark

A new study out from MdotLabs puts a dollar value on fraudulent traffic and fake ad impressions - and it's in the billions. Not only that but some of the biggest brands in the US are falling victim to what... >>

BizReport | Advertising September 12, 2013

Report: Ad viewability up, fraud levels down

News is mixed for the first half of 2013 from an advertising, but is perhaps skewing slightly toward the positive. According to new data out from the Integral Ad Science Q1-Q2 2013 Semiannual Review consumers are seeing ads more easily... >>

BizReport | Advertising May 03, 2013

Early identification solution to offer pre-bid fraud detection

Practically since the first online ads were served to the public, fraudsters and phishers have been attempting to game the system for their own purposes. A new solution out from Integral Ad Science is set up to identify fraudulent ads... >>

BizReport | Advertising June 06, 2011

Adometry: New ad hijacking scheme on the rise

Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>

BizReport | Advertising October 02, 2008

Report: Affiliate marketers may use adware deceptively

Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using adware to take credit for... >>

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