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BizReport | Advertising July 17, 2012

BIA/Kelsey: Local Online ad revenues to push $150b by 2016

The local ad space is heating up, particularly online. According to a new forecast from BIA/Kelsey, the local, online space will see more than 13% growth through 2012. By 2016 the local ad spend is expected to surpass $150 billion.... >>

BizReport | Advertising June 19, 2012

Forecast: Mobile to push call-based ads higher

As more consumers move to mobile, businesses are finding more leads calling in via smart and feature phones. If fact mobile calls to businesses are expected to out-pace calls based on desktop search more than six times over.... >>

BizReport | Advertising March 20, 2012

Forecast: Local media revenue growth to slow

With increased connectivity more businesses are pushing into the online space to set up store-fronts, advertise and connect with a global consumer base. But although many businesses are pushing online an updated forecast from BIA/Kelsey indicates a slowing of local... >>

BizReport | Advertising January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base.... >>

BizReport | Advertising August 31, 2011

Forecast: SMBs to shift more ad dollars to digital

As the public shifts their content consumption to digital avenues, businesses are following. From movie streaming and newspaper reading to time-shifting prime time television to watch via laptop or tablet, consumers are do more with the Internet. To keep up... >>

BizReport | Advertising August 29, 2011

Forrester: Interactive ad spend to push $77B by 2016

Look for an explosion to hit interactive advertising by 2016. According to a new Forrester Research forecast, the mediums will reach $77 billion by 2016; that is the same amount that advertisers are currently spending on television ads. Just over... >>

BizReport | Advertising June 17, 2011

What's driving online ad growth?

2011 is looking like a banner year for online advertisers, even as we hit the half-way mark. The key to spending increases is that it isn't just advertisers who are doing it. Consumers are spending more time and money online... >>

BizReport | Social Marketing May 03, 2011

Forecast: Social Media could surpass $8b by 2015

Facebook broke out ads within the social network just over a year ago, and hasn't looked back. Neither have consumers or advertisers, if a new forecast from BIA/Kelsey Group pans out. According to the report social media advertising will skyrocket... >>

BizReport | Advertising March 21, 2011

Forecast: Local Online could double by 2015

As more consumers look to online outlets for news and information, more local businesses are hoping to engage them in the space. That is the takeaway from a new forecast from BIA/Kelsey, which indicates that local online ad revenues may... >>

BizReport | Advertising January 03, 2011

Forecast: 10% growth in online ad revenue this year

2011 is here and it looks to be a decent year for online marketers. According to S&P Equity Research, online ad revenue will increase by about 10% this year, that should push ad revenue to just over $28 billion in... >>

BizReport | Advertising September 16, 2010

MediaMind V2.0 offers one-stop approach

For do-it-yourself marketers, having one simple solution to create and launch ad campaigns is crucial. MediaMind's Version 2.0 is one new solution on the horizon. The upgraded version 2.0 gives advertisers the ability to create, track and modify online ad... >>

BizReport | Advertising July 01, 2010

Forecast: Online product placement to outpace television

Product placement. It's not just for primetime television any longer. According to a new forecast released by PQ Media product placement on the Internet grew by just over 11% in 2009 to reach $40 million; this while the overall product... >>

BizReport | Advertising June 11, 2010

Forecast: By 2015 online ads to surpass $110 billion

When it comes to the future the online ad space will continue to grow by leaps and bounds. At least according to one forecast. According to IPG's Mediabrands' Magna Global the online ad spend will rock past $100 billion by... >>

BizReport | Advertising May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific... >>

BizReport | Advertising January 22, 2010

Magna: Expect an ad rebound in 2010

With the SuperBowl only a few days away and the 2010 Winter Olympics mere weeks away, advertisers are expected to push more dollars into the ad space. According to a new forecast from Magna Q1 2010 will be the last... >>

BizReport | Advertising December 09, 2009

Two execs predict 2010 trends

Just a few weeks left before 2010 is officially the New Year. What can you marketers expect to improve? To continue to be sluggish? Two executives with Cross MediaWorks tell BizReport that the year should bring increased ad revenues and... >>

BizReport | Advertising October 09, 2009

Borrell Associates: Local ad forecast bright in '10

Although 2009 will not go down in any record books as a great year for online advertising, the outlook for 2010 is much brighter - especially for local marketers. Next year, local online is expected to bring in nearly $15... >>

BizReport | Advertising October 06, 2009

Forecast: Email, WOM spend to reach $3 billion

There is still a lot to be said to consumers from email, word-of-mouth and presence management. So much that a new report from BIA/The Kelsey Group suggests that the ERPM (Email, Reputation and Presence Management) spend will reach $3.1 billion... >>

BizReport | Research September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913... >>

BizReport | Advertising August 24, 2009

ANA: Marketers beginning to spend again

Despite economists certainty that the US recession is nearly over, advertising agencies and businesses aren't biting. Although, there is good news to report for the past six months. According to the latest information from the Association of National Advertisers (ANA)... >>

BizReport | Research August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one... >>

BizReport | Research August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad... >>

BizReport | Advertising July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end... >>

BizReport | Advertising July 09, 2009

Forecast: Online ad spend shows double-digit growth

Consumers may still be pinching pennies, but it appears that more marketers are turning to the Internet to reach them. According to a new quarterly forecast from Publicis ZenithOptimedia Group, online ad spending is expected to increase just over 10%... >>

BizReport | Advertising June 26, 2009

Forecast: Ad slide to lessen in 2010

With layoffs still happening and many consumers hitting the 'stay'cation rather than the vacation highway, marketers may be feeling the pinch. The good news? The pinch will begin to lessen in the coming months, especially as we head into 2010.... >>

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