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BizReport | Advertising October 12, 2010

The data you need to make ad network/exchange buys

Consumers are increasingly turning to the online space to find product information, access deals and coupons and make purchases. And, because consumers are in the space brands are following but many are following blindly and may not make the most... >>

BizReport | Advertising September 01, 2010

ContextWeb, Mpire partner to enhance ad offerings

As more brands and small businesses move into the online space, the advertising and publishing space becomes more pressured. In the past it was almost enough to simply put the ads online. Now marketers want assurance that their ads are... >>

BizReport | Advertising November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the... >>

BizReport | August 20, 2008

ContextWeb takes contextual advertising to the next generation

When it comes to contextual advertising it seems that marketers can never have enough keywords. Upgraded algorithms from ContextWeb's ADSDAQ Exchange could change that. The company reports that after implementing their next generation algorithms, the offerings could actually discover appropriate... >>

BizReport | Advertising August 05, 2008

Right Media, LucidMedia partner for contextual targeting

Yahoo's Right Media Advertising Exchange is adding another layer of targeting to the ads within by partnering with LucidMedia to offer contextual targeting to the ads offered through the ad exchange. LucidMedia is a contextual online advertising platform. With the... >>

BizReport | Advertising June 17, 2008

Xchange Media Buying Service Launches

For marketers, buying online ad space can be a trying experience. Especially for new online marketers. A new service from Catalyst:SF could make the online ad space a more user friendly experience by allowing advertisers to conduct campaigns on several... >>

BizReport | Advertising April 05, 2007

DoubleClick launches advertising exchange

DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year.... >>

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