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BizReport | Research archives February 22, 2008

Report: Affluent African-Americans have 45% of buying power

By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study goes on to indicate that currently African-American's buying power... >>

BizReport | Trends & Ideas archives July 16, 2007

Teens prefer real world not virtual activities

This may come as a surprise to some marketers, but the teen market may actually prefer real world fun - dating, games and shopping - to virtual alternatives. ... >>