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BizReport | Advertising April 23, 2018
Top 3 tips to improve personalization without infringing privacy
While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations... >>
BizReport | Advertising April 13, 2018
Study: Consumers want control of data
According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then... >>
BizReport | Ecommerce April 02, 2018
Top 3 tips for a stronger behavioral data strategy
As more consumers look online for product information or to connect with brands about issues they are having, more brands are looking for better ways to understand their customers' online habits. Behavioral data is one key metric many brands find... >>
BizReport | Advertising March 12, 2018
Top 3 tips to create a data driven marketing strategy
Data shortfalls, data insufficiencies, data stacks. All of these can give marketers the wrong idea about the customer with whom they want to engage, and can give consumers the wrong idea about marketers. Here are three tips to create and... >>
BizReport | Advertising March 07, 2018
How marketers can ID data shortfalls
Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems... >>
BizReport | Advertising March 05, 2018
Top 6 data challenges facing marketers
Marketing is dynamic and hectic in nature - data volumes continue to multiply, customer preferences shift, and competition always keeps you on your toes. With all of these factors working at a fast pace, marketers must keep up by having... >>
BizReport | Advertising January 29, 2018
Top 5 tips to improve data privacy
With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers' data. Here are five tips. ... >>
BizReport | Advertising January 25, 2018
Expert: Why marketers should double-down on privacy concerns
Privacy could be the word of the year for 2018. That, according to one expert who believes consumers' worry about data breaches and concerns about personal data will continue to grow throughout the year - especially where children are concerned.... >>
BizReport | Internet January 01, 2018
Study finds enterprises, consumers skipping cyber hygiene
With the calendar moving to a new year, it's time for businesses - and consumers - to also turn the page. This time, on cyber safety. New data out from Tenable finds that a majority of consumers aren't practicing the... >>
BizReport | Ecommerce December 27, 2017
Top 3 tips to turn 2017 holiday data into green in 2018
Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice.... >>
BizReport | Advertising October 19, 2017
Marketers failing at personalization
Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they... >>
BizReport | Advertising October 13, 2017
Expert: Why data silos are killing engagement
There has been an explosion of data into the digital space over the past five to ten years, and while this data could lead to better customer experiences and better brand relationships, one expert believes the way data is currently... >>
BizReport | Advertising October 09, 2017
More marketers turning to AI, here's why
Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving... >>
BizReport | Advertising September 04, 2017
Marketers: Combining customer data will give a more holistic view
While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. ... >>
BizReport | Advertising August 31, 2017
How to unify customer data for stronger engagement
There is more customer data readily available for merchants, publishers, and other advertisers than at any time in the past. Still, many brands struggle to understand their customers. This, according to one expert, is because customer data isn't unified. ... >>
BizReport | Advertising July 13, 2017
How CDPs are helping brands better understand data
It can be hard for even the largest of enterprises to understand the wealth of data available from the wealth of channels in which their business has a standing. That, according to one expert, is why customer data platforms (CDPs)... >>
BizReport | Advertising July 10, 2017
Expert: Why brands are losing control of data, and how to stop it
Stop-Loss measures when it comes to data can be hard to understand, but according to one expert, it is growing increasingly important for brands to understand exactly where they are losing control of their data, and how to stop the... >>
BizReport | Advertising June 22, 2017
Ad Roundup: Announcements key in on consumer buying, data
In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. ... >>
BizReport | Advertising June 14, 2017
Expert: Why digital needs data normalization
Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with... >>
BizReport | Advertising May 22, 2017
Ad Roundup: Solutions for social, video, and data launched
In today's advertising roundup, releases in the social and video spaces which should help brands better connect with consumers; and a data release that will measure brand interactions. ... >>
BizReport | Advertising May 11, 2017
Study: Brands want more data collection now
In a year the General Data Protection Regulation will go into effect in the EU; the GDPR is geared toward unifying data protection for people within the EU. And as the deadline approaches, more businesses believe they need to collect... >>
BizReport | Advertising May 09, 2017
Ad Roundup: Integrations for increased data
In today's advertising roundup, two new integrations that could change the way merchants and brands utilize customer data is the digital space. ... >>
BizReport | Advertising April 27, 2017
Study: Marketers overwhelmed with data
While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their... >>
BizReport | Advertising April 24, 2017
Survey IDS when customers will share personal data
While customers do not want to share too much personal data with the stores or businesses where they shop, there are a few instances in which consumers say sharing personal data is okay. New data out from [24]7 explains when... >>
BizReport | Advertising March 29, 2017
Expert: Data key to video strategy
Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of... >>
Latest Headlines
- Study: Digital security remains complicated
- Top 3 tips to improve personalization without infringing privacy
- Top 3 tips to create an influencer marketing strategy
- Top 3 tips for stronger, voice-assist search strategy
- What the subscription economy means for marketers
- Study: Ad completion key to engagement, spending
- Report: Shoppers want better experiences, now
- Study: Consumers want control of data