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BizReport | Advertising September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands... >>

BizReport | Internet August 30, 2019

Nanny-cams to virtual assistants: How IoT brands can protect customer privacy

From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%)... >>

BizReport | Advertising July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked... >>

BizReport | Advertising June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>

BizReport | Advertising June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>

BizReport | Mobile Marketing June 12, 2019

Expert: How Apple's Sign-In feature could impact marketers

Apple's WWDC event is making waves around the digital space, from announcements about their new products to how they're updating existing offerings. One of those? The new "Sign In With Apple" feature. ... >>

BizReport | Internet May 24, 2019

Expert: How ethics in AI could impact data privacy

Just a year since the EU instituted GDPR to specify how businesses can collect, analyze, and use consumer data, consumer trust continues to be one of the biggest issues facing global businesses. This is because, while there has been a... >>

BizReport | Internet April 30, 2019

Expert: 1 Year later, what's happening with GDPR

While more consumers may say they're worried about and/or actively looking for solutions to keep their personal data private, new data indicates they aren't actually taking steps to secure that data. According to data from BestVPN about half (46%) of... >>

BizReport | Advertising December 21, 2018

5 data trends to watch in 2019

As the first anniversary of Europe's GDPR legislation approaches, more and more merchants and brands are upping their data strategy. Here are five data trends that marketers should watch for in the New Year. ... >>

BizReport | Advertising December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider"... >>

BizReport | Advertising November 15, 2018

Study finds new comfort level for data collection

While some data collection is creepy to consumers, most agree that "some form" of data collection is okay as long as it personalizes the online experience. That's a key takeaway from new Clinch data which shows that nearly two-thirds (64%)... >>

BizReport | Advertising November 05, 2018

How "active enthusiasts" are influencing the data market

SilverLine, the pioneer in predictive data analytics for active lifestyle brands and mass participation sports events, has increased by a third the number of events it creates data for by partnering with The Healthy Kids Running Series. So we asked founder... >>

BizReport | Internet October 24, 2018

Despite concerns, Americans failing to protect online data

Data leaks are a big conversation in the US, with most consumers saying they are concerned about the security of their data within social media, retailer, and even banking institutions. And yet, many of these same Americans haven't updated their... >>

BizReport | Law & Regulation October 16, 2018

Expert: GDPR Impact Varied

It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in anticipation of... >>

BizReport | Advertising October 12, 2018

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality... >>

BizReport | Advertising September 26, 2018

Expert: How to use data post-GDPR

Just over three months since GDPR went live in Europe, changing how merchants, marketers, and brands collect and use audience data, many are still struggling to manage and implement audience information. One expert offers advice for marketers to improve their... >>

BizReport | Ecommerce September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Advertising September 11, 2018

How real estate data can inform marketers' decisions

A new partnership between Eyeota and TwentyCi may give marketers more insight into their customers by keying in real estate data. Through the partnership , TwentyCi helps marketers find qualified audiences based on property and home ownership data. Here's how... >>

BizReport | Advertising September 04, 2018

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). ... >>

BizReport | Law & Regulation June 29, 2018

Expert: How digital has changed post-GDPR

It's been a month since the European switch-over to GDPR, an effort to protect consumers' identities and data and to allow consumers more say into the type of advertising they see. In the US, many forward-thinking brands also made changes... >>

BizReport | Advertising June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Loyalty Marketing June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>

BizReport | Advertising May 31, 2018

Top 3 tips to use online data to influence offline consumers

Collecting data is the easy part of a marketers job, the hard part is putting data in to action. This is made even harder when utilizing both online and offline data. Here are three tips to improve the use of... >>

BizReport | Ecommerce May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs... >>

BizReport | Advertising April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations... >>

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