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BizReport | Advertising January 20, 2021

Top 3 tips to use performance data to improve campaign optimization

With the end of the cookie and changes to Apple's IDFA making user targeting a challenge, marketers and agencies are looking for new ways to enhance ad targeting. One data source which marketers can tap into is improved creative intelligence.... >>

BizReport | Advertising January 12, 2021

4 Data trends to watch in 2021

Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four... >>

BizReport | December 11, 2020

4 Data trends to watch in 2021

With more people shopping online and turning to streaming options for entertainment, consumer data has never been more important. Neither has been the protection of consumer and business data in the digital space. Here are 4 data trends to watch... >>

BizReport | Advertising November 03, 2020

Top 3 tips to create identity framework

With all the talk about removing cookies, and with more businesses allowing consumers to opt-out of any and all online data collection many marketers and brands are wondering how to adjust strategy so that they can still serve the right... >>

BizReport | Ecommerce October 27, 2020

How to use IP data to connect

There are many different kinds of data that can be used to target consumers, giving them a better digital experience whether they are shopping for holiday gifts or looking for entertaining content. But one type of data - IP data... >>

BizReport | Internet September 02, 2020

Study: Data age is here but many aren't prepared

Data continues to be a hot-button issue within many businesses, but as more people go online for everything from grocery shopping to news gathering the amount of data continues to exponentially increase. And, according to new data out from Splunk... >>

BizReport | Advertising August 20, 2020

Expert: Strategies for increasing data transparency

The six month grace period for businesses to come into compliance with the CCPA are now over, but still some businesses are lagging behind in updating their data collection, storage, protection, and usage strategies. But, according to new Akamai data... >>

BizReport | Advertising April 21, 2020

Report: Fraud Guides top list of most-sold data

It is no secret that fraudulent data continues to be one of the biggest issues plaguing the digital ad space. A new report breaks down how fraudsters are going about getting that data, though, and some of the findings may... >>

BizReport | Advertising April 13, 2020

Brands grappling with same site cookie updates

Earlier this year, Google announced a change to how cookies are used, requiring that sites explicitly label third-party cookies and how they are used site-to-site. How are brands and publishers adjusting to the changes? We asked an expert for input.... >>

BizReport | Internet February 19, 2020

What Chrome's 'SameSite Cookie' update means for marketers

This week, Google announced an update for SameSite Cookies. In brief, this update will require sites to explicitly label the third-party cookies that can be used on other sites. Cookies without the proper labelling won't work in the Chrome browser.... >>

BizReport | Advertising January 31, 2020

Reports: Some may not understand where data risks lie

Two new reports out this week shed light on what consumers know - and don't know - about data collection practices and data risks. And some of the findings indicate users' willingness to ignore data risks for certain outlets -... >>

BizReport | Law & Regulation January 30, 2020

CCPA is Coming: What digital marketers need to know

Two years ago it was the EU's GDPR regulations, but now American businesses will have a new ruling to contend with: the CCPA. The new rulings deal with consumer privacy and data usage. How big a deal with CCPA be... >>

BizReport | Advertising January 28, 2020

On data privacy day, experts weigh in on data regulations

It's Data Privacy Day in the US, and with new regulations going into effect this year, we asked a few digital experts what the impact of GDPR, CCPA, and other regulations might be on both digital brands and consumers. ... >>

BizReport | Advertising January 10, 2020

For Americans risks outweigh benefits of data collection

Americans feel they're followed too much in the online space, and it makes them feel unsafe. That is a key takeaway from recent Pew Research data in which 81% of Americans said the risks of data collection 'outweigh' the rewards.... >>

BizReport | Advertising archives November 11, 2019

Expert: Personalization key to engaging shoppers

Real-time personalization remains a problem for many merchants and brands, despite studies showing the benefits of true personalization. The problem isn't just getting personalization right, though, it is which tools to use, how personalization will impact site speeds, and what... >>

BizReport | Ecommerce archives November 01, 2019

Studies: Fraudsters going custom, taking on multiple fraud types

In their efforts to keep fooling consumers, fraudsters are customizing targeting tools. That's a key takeaway from Akamai's 2019 State of the Internet/Security Phishing report. Their data finds that cyber criminals are using phishing as a service (PaaS) tools and... >>

BizReport | Advertising archives October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to... >>

BizReport | Advertising archives October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new... >>

BizReport | Law & Regulation October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means... >>

BizReport | Advertising archives September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands... >>

BizReport | Internet August 30, 2019

Nanny-cams to virtual assistants: How IoT brands can protect customer privacy

From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%)... >>

BizReport | Advertising archives July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked... >>

BizReport | Advertising archives June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>

BizReport | Advertising archives June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>

BizReport | Mobile Marketing June 12, 2019

Expert: How Apple's Sign-In feature could impact marketers

Apple's WWDC event is making waves around the digital space, from announcements about their new products to how they're updating existing offerings. One of those? The new "Sign In With Apple" feature. ... >>

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