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BizReport | Advertising December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider"... >>

BizReport | Advertising November 15, 2018

Study finds new comfort level for data collection

While some data collection is creepy to consumers, most agree that "some form" of data collection is okay as long as it personalizes the online experience. That's a key takeaway from new Clinch data which shows that nearly two-thirds (64%)... >>

BizReport | Advertising November 05, 2018

How "active enthusiasts" are influencing the data market

SilverLine, the pioneer in predictive data analytics for active lifestyle brands and mass participation sports events, has increased by a third the number of events it creates data for by partnering with The Healthy Kids Running Series. So we asked founder... >>

BizReport | Internet October 24, 2018

Despite concerns, Americans failing to protect online data

Data leaks are a big conversation in the US, with most consumers saying they are concerned about the security of their data within social media, retailer, and even banking institutions. And yet, many of these same Americans haven't updated their... >>

BizReport | Law & Regulation October 16, 2018

Expert: GDPR Impact Varied

It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in anticipation of... >>

BizReport | Advertising October 12, 2018

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality... >>

BizReport | Advertising September 26, 2018

Expert: How to use data post-GDPR

Just over three months since GDPR went live in Europe, changing how merchants, marketers, and brands collect and use audience data, many are still struggling to manage and implement audience information. One expert offers advice for marketers to improve their... >>

BizReport | Ecommerce September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. ... >>

BizReport | Advertising September 11, 2018

How real estate data can inform marketers' decisions

A new partnership between Eyeota and TwentyCi may give marketers more insight into their customers by keying in real estate data. Through the partnership , TwentyCi helps marketers find qualified audiences based on property and home ownership data. Here's how... >>

BizReport | Advertising September 04, 2018

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). ... >>

BizReport | Law & Regulation June 29, 2018

Expert: How digital has changed post-GDPR

It's been a month since the European switch-over to GDPR, an effort to protect consumers' identities and data and to allow consumers more say into the type of advertising they see. In the US, many forward-thinking brands also made changes... >>

BizReport | Advertising June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Loyalty Marketing June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>

BizReport | Advertising May 31, 2018

Top 3 tips to use online data to influence offline consumers

Collecting data is the easy part of a marketers job, the hard part is putting data in to action. This is made even harder when utilizing both online and offline data. Here are three tips to improve the use of... >>

BizReport | Ecommerce May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs... >>

BizReport | Advertising April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations... >>

BizReport | Advertising April 13, 2018

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then... >>

BizReport | Ecommerce April 02, 2018

Top 3 tips for a stronger behavioral data strategy

As more consumers look online for product information or to connect with brands about issues they are having, more brands are looking for better ways to understand their customers' online habits. Behavioral data is one key metric many brands find... >>

BizReport | Advertising March 12, 2018

Top 3 tips to create a data driven marketing strategy

Data shortfalls, data insufficiencies, data stacks. All of these can give marketers the wrong idea about the customer with whom they want to engage, and can give consumers the wrong idea about marketers. Here are three tips to create and... >>

BizReport | Advertising March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems... >>

BizReport | Advertising March 05, 2018

Top 6 data challenges facing marketers

Marketing is dynamic and hectic in nature - data volumes continue to multiply, customer preferences shift, and competition always keeps you on your toes. With all of these factors working at a fast pace, marketers must keep up by having... >>

BizReport | Advertising January 29, 2018

Top 5 tips to improve data privacy

With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers' data. Here are five tips. ... >>

BizReport | Advertising January 25, 2018

Expert: Why marketers should double-down on privacy concerns

Privacy could be the word of the year for 2018. That, according to one expert who believes consumers' worry about data breaches and concerns about personal data will continue to grow throughout the year - especially where children are concerned.... >>

BizReport | Internet January 01, 2018

Study finds enterprises, consumers skipping cyber hygiene

With the calendar moving to a new year, it's time for businesses - and consumers - to also turn the page. This time, on cyber safety. New data out from Tenable finds that a majority of consumers aren't practicing the... >>

BizReport | Ecommerce December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice.... >>

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