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BizReport | Advertising archives September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. ... >>

BizReport | Advertising archives December 18, 2015

Top 4 tips to develop an efficient creative team

The communication lines between content producers, sales, marketing and executives can sometimes to be hard to navigate. Here are our top 4 tips to create a more effective communication system. ... >>

BizReport | Advertising archives November 25, 2009

Platform allows marketers to survey consumers from ads

When you see that a consumer has engaged with an ad but then not continued to the website or purchasing page, do you wonder why? A new platform from Dynamic Logic could help marketers answer that question by polling consumers... >>

BizReport | Advertising archives October 21, 2009

Dynamic Logic: Quality of creative is key to ad campaign success

A new study suggests that factors such as ad targeting, size and placement aren't half as vital to the success of a campaign as the quality of the creative. But surely it can't all boil down to imagery?... >>