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BizReport | Advertising November 29, 2008

TubeMogul: Online video viewers have short attention spans

For advertisers to be sure their online video advertising has been seen by viewers, it appears the ads need to be shown within the first 30 to 60 seconds of the start of the presentation. For online video producers, keeping... >>

BizReport | Mobile Marketing November 21, 2008

Mobiles users will trade phone bill discounts for ads

U.S. mobile subscribers are prepared to view advertising on their devices if they were to receive discount off their monthly phone bills, found open source solutions provider Transverse in a survey conducted by iGR. ... >>

BizReport | Research November 17, 2008

Thousands in revenues lost due to pirated content

Original content published on sites other than those it was intended for appears to have an audience 1.5 times larger than on its original destination site, according to a study by content monitoring firm, Attributor Corporation.... >>

BizReport | Law & Regulation September 24, 2008

2012 Olympics advertising restrictions "heavy handed"

If you are planning your 2012 Olympics advertising campaign and you intend to use a combination of such words as “medal”, “gold”, “summer” or even “game” then think again. The 2006 London Olympic Games and Paralympics Games Act won’t allow... >>

BizReport | Advertising September 04, 2008

How to increase sales in tough economic times

It is never more about the ad than when budgets get lean - like they are in the US right now. Retailers begin to wonder how to garner consumers' attention so they can get the most from ad campaigns. New... >>

BizReport | Research August 04, 2008

PRWeek: 1 in 5 marketers 'pay-for-play'

Around a fifth of marketers surveyed for PRWeek and Manning Selvage & Lee’s annual Marketing Management Survey said they had purchased advertising in return for the promise of press coverage.... >>

BizReport | Email Marketing July 15, 2008

Are e-newsletters yesterday’s news?

Apparently not. Just this week, Glam Media embarked upon a comprehensive e-newsletter program, Glam Today.... >>

BizReport | Research June 07, 2008

Can Oprah help your brand?

The short answer to that question is: very likely. Ask any of the hundreds of authors picked to be part of "Oprah's Book Club" or one of the little-known brands she has profiled during any of her audience-give programs. In... >>

BizReport | Advertising April 02, 2008

Online radio audience becomes social

Americans from pre-teens to adults are logging on to online radio stations, which means that marketers have another niche to investigate when it comes to online campaigns. Whether the stations are privately owned or streaming from local stations, more users... >>

BizReport | Research March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences.... >>

BizReport | Advertising March 10, 2008

March Madness promises ad boon

As the NCAA's major basketball conferences gear up for their tournaments, advertisers are also gearing up. Once the final conference tourney's are completed later this week, the NCAA Selection Show takes center stage and after that the 19-day event basketball... >>

BizReport | Research February 22, 2008

Online newspaper readership is beginning to change

Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership... >>

BizReport | Advertising January 25, 2008

Vertis: Print inserts are crucial in decision making

Forget about television commercials and don't rely too heavily on word-of-mouth. According to a recent study from Vertis Communications, print inserts are a huge factor in product buying decisions.... >>

BizReport | Research January 18, 2008

2008 ad spend will be faster in 2nd half

The change will be only about 1%, but a recent forecast from TNS Media Intelligence suggests that the second half of 2008 will have a larger ad spend than the first half of the year. Researchers predict that online ad... >>

BizReport | Advertising January 03, 2008

Google Print Ads woo U.K. newspapers

British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers.... >>

BizReport | Research January 03, 2008

comScore: 66 million log on to CPG sites

Consumer Packaged Goods (CPG) websites may not have the same buzz as social networks, video or news sites but consumers are still logging on. According to a recent comScore study more than 66 million users logged on to CPG sites... >>

BizReport | Research December 07, 2007

IMMI: Japanese auto ads perform better

According to a recent report from IMMI, Japanese carmakers are hitting US automakers where they live: advertising revenue. According to the report Japanese ads are much better targeted than American ads and thus are performing better. ... >>

BizReport | Advertising December 06, 2007

Forecast: Ad outlook is improved

A revised forecast from ZenithOptimedia is a bit more buoyant that forecasts released earlier this year. According to their revised research, advertising will continue to see steady increases, especially in the US, as companies gear up for the Olympics, the... >>

BizReport | Advertising December 03, 2007

Study: Consumers respond to direct mail online

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.... >>

BizReport | Research November 26, 2007

Americans have more discretionary income

According to a recent survey from The Conference Board, more Americans have discretionary income this year than in 2002. Does that mean marketers will have a banner holiday season? ... >>

BizReport | Search Marketing October 09, 2007

Ads on eBay remain unpopular wth sellers

eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. ... >>

BizReport | Research October 08, 2007

Survey: Americans can live without mobiles

Results from the latest American Pulse survey from BIGresearch may come as a surprise to advertisers. According to the survey, parents say they know their kids best, they can survive without a mobile and would be great candidates for the... >>

BizReport | Research October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. ... >>

BizReport | Research September 28, 2007

Should marketers go "green" to win consumers?

There have been many advertising campaigns launched in recent months that have focused on the environmental benefits of products. But a recent study from Ipsos Reid indicates that these "green" campaigns aren't winning consumers over. Is this a wasted effort?... >>

BizReport | Advertising September 24, 2007

Nielsen: overall ad spending declines

It isn't a large decline, but according to the latest information from The Nielsen Company, overall ad spending dropped about half of a percentage point for the first half of 2007. According to the report, there were some large gains... >>

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