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BizReport | Advertising February 22, 2021

Study: Customer ID a problem for brands, publishers

As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one... >>

BizReport | Advertising February 03, 2021

Study finds UK brands not ready to be cookie-less

New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses... >>

BizReport | Internet October 19, 2020

Study: Brands unprepared for end of third party cookies

Many experts believe the end of third party cookies is upon us, and while many do admit that first part data is generally a better source of consumer information, most brands aren't ready to lose access to third party data.... >>

BizReport | Advertising May 21, 2020

CPG brands: How to adapt to cookie-less marketing

Over the past five months, we've heard more about cookie-less advertising and how marketers can adapt post-cookie, especially with Apple and Google announcing plans to phase out data cookies. But much of this focus has been on the impact of... >>

BizReport | Advertising April 13, 2020

Brands grappling with same site cookie updates

Earlier this year, Google announced a change to how cookies are used, requiring that sites explicitly label third-party cookies and how they are used site-to-site. How are brands and publishers adjusting to the changes? We asked an expert for input.... >>

BizReport | Advertising January 16, 2020

Google says 'bye to 3rd party cookies, what do experts say?

Google has announced plans to phase out its support of third party cookies over the next two years in its Chrome browser. Third party cookies are used to track consumers as they surf the web, giving insight into certain behaviors... >>

BizReport | Research archives August 11, 2008

Should advertisers consider cookie-less ads?

It seems each week, another headline touts the demise of online advertisers because of privacy concerns. Recently in the United State, the House of Representatives Committee on Energy and Commerce has taken up the flag and is considering more changes... >>