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BizReport | Blogs & Content October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. ... >>

BizReport | Advertising September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find... >>

BizReport | Advertising January 31, 2019

Study: For video, sentiment targeting is key

Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>

BizReport | Blogs & Content January 25, 2019

Expert: Why brands must hone content management

As consumers turn to the Internet for more entertainment, news, and free time, brands and marketers have more chances to engage with these people. Which is why, according to one expert, the time is now for brands, publishers, and marketers... >>

BizReport | Blogs & Content December 07, 2018

Top 3 content marketing predictions for 2019

Look for content marketing to show a strong upsurge in the New Year, and savvy marketers will be adapting their strategies starting now. Here are three predictions for content marketing that can help brands and marketers improve their 2019 strategy.... >>

BizReport | Blogs & Content September 18, 2018

Study: People don't like content recommendation widgets

You know those little content squares at the bottom of some content sites? The ones that have a picture of a child-star from years ago and a headline like "You won't believe his secret!"? People don't like them. That's the... >>

BizReport | Advertising September 12, 2018

BTS, email trends merchants can use for 2018 holiday season

While most American kids are back in school, the back to school shopping season continues and will for a couple of more weeks. But, there are some early takeaways from the 2018 BTS shopping season which could be used by... >>

BizReport | Advertising July 10, 2018

Trends to watch in AI

Artificial Intelligence is changing how some businesses approach advertising and even content building in the digital space. Here are a few trends to watch that brands can use to better serve their customers. ... >>

BizReport | Advertising April 25, 2018

Forecast: Video ad spend to increase

Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. ... >>

BizReport | Advertising February 27, 2018

How to use global sporting events to engage

Global sporting events - like the Olympics, FIFA World Cup, and others - have the ability to unite people from different parts of the globe like no other events can. These events can also unite brands and customers - if... >>

BizReport | Advertising January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. ... >>

BizReport | Blogs & Content December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant -... >>

BizReport | Blogs & Content November 10, 2017

Content tips for holiday marketing

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips.... >>

BizReport | Blogs & Content October 17, 2017

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. ... >>

BizReport | Email Marketing August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>

BizReport | Advertising March 27, 2017

Trends to watch for video in 2017

New video formats are set to offer brands more options to connect. Still, brands need to consider those options carefully, before diving into a new campaign. ... >>

BizReport | Blogs & Content October 26, 2016

Top 3 tips to improve travel marketing strategy

With more travel-bound consumers using mobile devices to research destinations, buy tickets, and check-in to their airlines or rental cars, it is very important for travel brands to personalize the content on their site. Here are three tips to do... >>

BizReport | Blogs & Content October 07, 2016

Top 3 tips for a strong programmatic creative strategy

While many businesses have tested programmatic advertising as a way to better control campaign costs, there is another trend in the programmatic space - that of programmatic creative. ... >>

BizReport | Advertising August 18, 2016

Olympic viewers may not connect with ads

New data out from Toluna indicates that while people are tuning in to the Olympics, those viewers may not be tuned in to Olympic sponsors. But, there are ways to better engage with them. ... >>

BizReport | Advertising August 10, 2016

Expert: Take these sports tips to better engage customers

With the Olympics in full swing, everyone is thinking about swimming, gymnastics, basketball, and other sports. And, according to one expert, there are sports lessons that businesses can use to better engage with their target market. ... >>

BizReport | Advertising August 08, 2016

Brands: How to start your Olympics conversation now

The first two days of the 2016 Olympic Games have passed, but with 15 days yet to go, it isn't too late for businesses to get in on the conversation. Here's how: ... >>

BizReport | Advertising July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. ... >>

BizReport | Advertising March 06, 2016

Expert: How to create consistent messaging

As easy as it is for customers to find content, and as many targeting options there are for brands, creating consistent messaging continues to be a challenge for many. One expert weighs in on how to create consistent messaging that... >>

BizReport | Advertising February 15, 2016

Brands: How to use programmatic direct mail to your advantage

When most of us think direct mail, we think of those postcards sent out to residents of a school district or city. But there is a new kind of direct - programmatic direct - that may change direct mail's stats.... >>

BizReport | Advertising October 26, 2015

DISH tests programmatic portal

Satellite provider DISH is bringing programmatic to television buying. They've begun testing a pay-TV first: a programmatic marketplace that goes impression by impression. ... >>

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