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BizReport | Advertising November 25, 2009

Platform allows marketers to survey consumers from ads

When you see that a consumer has engaged with an ad but then not continued to the website or purchasing page, do you wonder why? A new platform from Dynamic Logic could help marketers answer that question by polling consumers... >>

BizReport | Advertising July 21, 2009

Are non-clicks still valuable to marketers?

A new tool from Compete is answering that question with a resounding 'Yes'. The tool, called Ad Impact, measures what happens when consumers do not click on online display ads. ... >>