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BizReport | Advertising December 02, 2020

Forecast: 2020 ad declines to rebound in 2021

For the first time in a decade, global media spending fell in 2020. Total global media spending is expected to be down nearly 7% YoY, reaching about $1.2 trillion for the year. Much of the decline is blamed on the... >>

BizReport | Advertising archives January 21, 2015

Use Quantified Self data to boost CPG digital ad campaign relevance

Consumers that use Quantified Self tools are much more likely to make a purchase after seeing digital ads than non-users, according to new research from artificial intelligence advertising and marketing solutions firm Rocket Fuel.... >>

BizReport | Advertising archives April 28, 2014

Brands: Why your focus needs to become multi-cultural

Multi-cultural campaigns and multi-cultural ad targeting is nothing new to marketers, but as the world becomes more connected through mobile and online devices, it is becoming more important for brands to handle multi-cultural campaigns better.... >>

BizReport | Advertising archives July 09, 2012

Google introduces "Mute this Ad" feature, but no metrics for advertisers

Google is rolling out a new feature that will allow users to block or "mute" certain ads to prevent the showing up elsewhere on the web. Is this a win-win solution?... >>

BizReport | Social Marketing June 26, 2012

Research finds optimal time and day for social media campaign deployment

For social media marketers, Tuesday is the new Friday, according to a new report from Yesmail Interactive that finds many campaigns are being started on the wrong day of the week and even at the wrong time of day.... >>

BizReport | Advertising archives June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>

BizReport | Advertising archives January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>

BizReport | Advertising archives September 16, 2011

3 Trends to incorporate in 2012 campaign plans

Marketers are embracing digital advertising even as they admit they don't completely understand what makes consumers engage. The key according to one expert is to consistently innovate digital campaigns, giving consumers are reason to click, read, view or otherwise engage... >>

BizReport | Advertising archives August 17, 2011

Survey: More UK advertisers to experiment with Facebook ads

New survey findings from Marin Software reveal that it's only a matter of time before UK advertisers who are yet to develop robust ad campaigns on Facebook begin experimenting with the platform. ... >>

BizReport | Advertising archives October 21, 2009

Dynamic Logic: Quality of creative is key to ad campaign success

A new study suggests that factors such as ad targeting, size and placement aren't half as vital to the success of a campaign as the quality of the creative. But surely it can't all boil down to imagery?... >>

BizReport | Advertising archives October 19, 2009

Do ads focusing on the recession turn consumers off?

Does making reference to the recession in an advertisement make consumers feel drawn towards it or turned off? A new survey from Adweek Media and Harris Interactive finds that, on the whole, consumers don't really care. ... >>

BizReport | Advertising archives October 13, 2009

Online advertisers duped by 'invisible' ads

Major advertisers have been duped into buying ads that were never destined never to be seen by anyone, according to a recent article in the Wall Street Journal.... >>

BizReport | Social Marketing June 27, 2008

First luxury brand runs MySpace ad campaign

The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'?... >>

BizReport | Advertising archives June 14, 2007

Radio is the choice of the Hispanic population

Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US.... >>

BizReport | Advertising archives May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google.... >>

BizReport | Internet April 05, 2007 launches brand campaign

For the first time ever, is launching a branding campaign to focus attention on its depth of news coverage and entertainment channels.... >>