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BizReport | Advertising October 21, 2009

Dynamic Logic: Quality of creative is key to ad campaign success

A new study suggests that factors such as ad targeting, size and placement aren't half as vital to the success of a campaign as the quality of the creative. But surely it can't all boil down to imagery?... >>

BizReport | Advertising October 19, 2009

Do ads focusing on the recession turn consumers off?

Does making reference to the recession in an advertisement make consumers feel drawn towards it or turned off? A new survey from Adweek Media and Harris Interactive finds that, on the whole, consumers don't really care. ... >>

BizReport | Advertising October 13, 2009

Online advertisers duped by 'invisible' ads

Major advertisers have been duped into buying ads that were never destined never to be seen by anyone, according to a recent article in the Wall Street Journal.... >>

BizReport | Social Marketing June 27, 2008

First luxury brand runs MySpace ad campaign

The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'?... >>

BizReport | Advertising June 14, 2007

Radio is the choice of the Hispanic population

Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US.... >>

BizReport | Advertising May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google.... >>

BizReport | Internet April 05, 2007

MSNBC.com launches brand campaign

For the first time ever, msnbc.com is launching a branding campaign to focus attention on its depth of news coverage and entertainment channels.... >>