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BizReport | Advertising archives November 18, 2013

AudienceScience: Bulk of ad budgets wasted

Half of Eurpoean advertisers say they'll invest more in digital ad efforts over the next year, a solid sign for the online space. But, according to new data out from AudienceScience, 40% also say they aren't sure about the ROI... >>

BizReport | Advertising archives July 11, 2013

Strathcom Media taps Acquisio for budget management

Strathcom Media and Acquisio have released some interesting new data - they've double the AdWords ROI for automotive clients across North America. Strathcom tapped Acquisio's Bid & Budget Management platform to help control ad budgets for auto dealerships in Canada.... >>

BizReport | Email Marketing March 12, 2011

New report - SMBs boost spending on social and email

A new report from Borrell Associates shows SMBs plan to increase spending on online activity, with Internet budgets for some rising by almost a third.... >>

BizReport | Ecommerce archives July 21, 2010

Turn's upgrade gives brands multiple buy cycles

In the ecommerce world every brand wants a buying consumer. The problem is that no consumer buys in exactly the same way as another. Some will search for a product, compare prices and then buy. Others will directly navigate to... >>

BizReport | Advertising archives June 04, 2010

IAB study shows European online ad spend grew in 2009

More was spent on online advertising in Europe last year than in 2008, according to a new report from the Interactive Advertising Bureau Europe, and while growth was small it was the only advertising channel to witness any increase at... >>

BizReport | Advertising archives July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms... >>

BizReport | Advertising archives August 15, 2008

UK: TV ad spend static, online soars

In the U.K., online advertising spending overtook that spent on mainstream television advertising last year. The finding is among many revealed in a recently released report from Britain’s Office of Communications (OfCom).... >>

BizReport | Advertising archives January 08, 2008

Advertiser Perceptions: Optimism down for 2008

The forecasts predicting an upswing in online advertising and an increase in budgets may have been a bit off, at least for the first six months of 2008. According to the most recent Advertiser Perceptions survey, advertising executives have doubts... >>

BizReport | Advertising archives September 25, 2007

Survey: economy will push more ad dollars online

With more and more advertisers looking for a better return on their investments, many are considering online platforms to get it. According to a recent study for MediaPost, the current economy will push even more advertising dollars into the online... >>